Tag Archives: Content Marketing

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Prove Content Marketing ROI To Your CEO

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Content Marketing: Improve Lives And Your Bottom Line – Infographic

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Content marketing can do a lot for you or your business. Done right, it provides more than just marketing for a product or a brand.

How to Improve Lives & Improve the Bottom Line through Content Marketing is about how to create momentous content initiatives at the intersection of Corporate Social Responsibility, Cause Marketing and Content Marketing.

Source: FusionSpark

Content Marketing: If You Have Nothing To Show, You Won’t Have An Audience – Infographic

Sweet Shop IGIf a brand has nothing to show, the brand won’t have an audience.

Creating and having content is mandatory when brands and businesses want to be successful with digital and social media marketing.

This infographic shows how marketers are using content to make their brand a box office smash.

Source: Content Plus

Content Marketing: What You Need To Know – Infographic

content-marketing--what-you-should-know_51ee985b74291Does your business have a blog? Are you satisfied with the role it plays in your marketing?

A lot of times, business blogs fall under the label of “cost of doing business,” which basically means “We’re not sure what it does, but we’re afraid to stop doing it.” Here we will go through exactly how you can use your blog as the focal point of your content marketing and start building brand strength, customer loyalty & more revenue.

Source: eMerge

B2B Content Marketing In 2013 – Infographic

Content marketing slowly makes its way up on the importance scale in B2B marketing. While those that invest time and resources already experience good results, others are still struggling with understanding the importance. Continue reading

Content Marketing: Growth For Your Business – Infographic

grow-your-business-using-content-marketing_51c8252bba1d4Content marketing has grown into one of the most important marketing tools available. Other than “data mining”, which might give you a hint on the prospects needs, content marketing done right can give you the right inside knowledge you need to turn your marketing efforts into dollars.

This content marketing infographic illustrates how we think about growing a business online presence. Continue reading

A Guide To Content Marketing – Infographic

According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.

With content marketing growing and taking a big role in businesses’ marketing efforts, here is a guide to content marketing for those that are still looking to catch up. Continue reading

Content Marketing: Increase The Quality Of Your Content – Part 1, Interview Industry Leaders

Interview Industry Leaders

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zInterviewing industry connections provides a great source of content that is engaging to your audience; insightful content from industry leaders. By displaying this content in the form of blog posts or webinars, you are generating high quality, link-worthy content and increasing industry leader’s exposure. Continue reading

B2B Brands Leveraging Content Marketing – Infographic

With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results. Continue reading

Guest Blogging: 8 Ways to Boost Brand Awareness & Discover New Trends – Infographic

97% Increase Brand Awareness & Discover your new trend using Guest Blogging Content Marketing. Due to the high quality of the content, the social interaction/promotion, and the click-through traffic, guest post links are highly trusted by the search engines and are exactly the type of links needed to create a natural looking well-balanced link profile. Continue reading

B2B Content Marketing On The Rise – Infographic

Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past. Another standout from the survey found that 90% of respondents are doing some form of content marketing, but are not necessarily doing it correctly. The following infographic provides a visual interpretation of the most revealing stats from the report. It clearly shows us that content marketing is not a fad and will continue to be a driving force for marketers, while at the same time indicating that the majority are still struggling to find a process that works for them and are having trouble garnering buy in from the C-suites.

Source: Marketo Blog, Visual.ly

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The New SEO Rules In A Content Marketing World

The New SEO Rules in a Content Marketing World.

Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers.

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

Not anymore.

Many bloggers and publishers today are seeing traffic from social exceed that from search engines; social sites like Pinterest, for example, are now top traffic sources for some retailers.

Yet, Google still gets 100 billion searches every month, according to Search Engine Watch. Publishers angling for social media traffic would be foolish to ignore search entirely.

How can content marketing organizations remain search-friendly while adhering to best practices in social media?

The New Rules of SEO for Content Marketing

Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way.

  1. Create content that people will have an incentive to share.
  2. Do keyword research, so you don’t waste effort writing about things people don’t care about.
  3. Put all your content on the same domain/subdomain. (e.g. don’t use blog.mysite.com, use mysite.com/blog)
  4. Stand for something, and write about it. People don’t buy what you do, they buy why you do it.
  5. Don’t separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren’t going to last long.

Successful content marketing publications rely heavily on social traffic for timely impressions. They build search rank for their archives almost as a byproduct of good social content. Well-ranked branded publications like RedBull.com adhere to Fishkin’s advice of producing “large amounts of content people find interesting,” combined with “solid UX” and SEO basics: clean URLs and smart markup.

Machiavellian SEO Doesn’t Work Anymore

Just as in traditional journalism, content marketers should never seek to betray or deceive readers, whether through SEO practices or their content. Anything that borders on sneaky or unethical eventually gets filtered out of search engine results, if history is any indication.

“Manipulative techniques like 301’ing old sites, hordes of anchor text rich links, exact match domains, etc. are gone,” Fishkin says. “SEO today is holistic. It demands that you build signals real brands have that, in years past, could be artificially overwhelmed by large quantities of links or other tactics.”

Search engine algorithms constantly improve to defeat what amounts to cheating — sending false signals of real popularity, like link trading schemes. Today’s algorithms even factor sharing into their search rankings, so users can blissfully skip over crappy content.

Syndication and Influencer Content Works

High-growth blogs tend to focus on content distribution — getting their stories and headlines on other blogs or news sites across the web. Done well, this can build honest links to a site, indicating to Google that brands with authority trust a site’s content enough to publish it on their own. Plus, other blogs tend to riff off of popular posts on authority sites, which can solidify search trust.

Additionally, inviting influential writers and publishers to guest post on your site not only encourages traffic, but also boosts social signals when those influencers share your domain with their social media followers.

At the end of the day, good SEO is baked into good content.

Says Fishkin, “Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success.”

Image courtesy of iStockphoto, Ekspansio

Content Marketing: How To Put Yourself On The Right Path

When you take a step back and look at it, the movement of building brand through content marketing isn’t that different from the movement behind corporate responsibility. Both ask the company to give back in a way that is valuable to customer or greater society in a less self-serving way. And like with sustainability efforts, there is brand value and greater returns to be awarded to companies that do it well.

Content is King

Answering people’s questions in a formidable and valuable way endears people to your brand. The more companies can contribute to the conversations that effect their stakeholders the most, the more brand value they will build. What is different about the thought leadership environment now is that reach goes so much further than it used to with social media. A referral of content is an endorsement that carries weight in many regards. It’s not just simple brand awareness. It’s valued.

What’s the Bottom Line?

Bryan Rhoads, global content strategy for Intel said it best writing as a guest blogger,

“Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency…”

Positioning yourself as a thought leader and spreading those messages out in tactical way at different levels of depth is key. Different people will process information differently depending on where they are in the sales cycle. Someone in the early stages of getting to know your brand may only be looking for social media hits, while others in later stages may want to read blogs and get answers and drill into white papers or case studies.

“On average, B2B marketers employ EIGHT different content marketing tactics to achieve their goals,” reports the Content Marketing Institute. Brand Fever developed this five-step infographic to put you on the right path to a content marketing strategy. Let us know what you think!

Source: Brand Fever

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The 5 Core Elements Of Online Content Marketing – Infographic

If you are a marketer or business executive looking for new ways to connect with your audience, you should consider online content marketing. Its 5 core elements work together to deliver your brand message efficiently and cost-effectively. By learning to shift resources from traditional marketing methods to the 5 core elements detailed in the Infographic below, you will be taking that first critical step in shaping your online content marketing strategy.

Source: Synecore