What makes a good marketing campaign? This is a question that many business owners and decision makers in corporate America ask themselves for years. The results of the thinking is raining down on us on a daily basis in form of advertising in many forms, social media activities and uncounted other forms of activity to promote a product, service or a company. Marketing is considered one of the most important activities for a business. And, I think, it is true. If you are unable to make the consumer aware of whatever you have to sell, you won’t sell enough to make your campaign successful.
In the last sentence above lies one of the keys for a successful marketing campaign. Selling!! The activity of selling is at the end of the campaign, but the process of selling clearly is deciding on the success of every marketing campaign. While corporate America is investing incredible amounts of money in the top end of a marketing campaign, the investment in the executing part of the campaign is rather modest. An incredible example for such a blunder are banks. Continue reading