Tag Archives: Corporate America

Bank Marketing is about as exciting as a local car sales campaign

What makes a good marketing campaign? This is a question that many business owners and decision makers in corporate America ask themselves for years. The results of the thinking is raining down on us on a daily basis in form of advertising in many forms, social media activities and uncounted other forms of activity to promote a product, service or a company. Marketing is considered one of the most important activities for a business. And, I think, it is true. If you are unable to make the consumer aware of whatever you have to sell, you won’t sell enough to make your campaign successful.

In the last sentence above lies one of the keys for a successful marketing campaign. Selling!! The activity of selling is at the end of the campaign, but the process of selling clearly is deciding on the success of every marketing campaign. While corporate America is investing incredible amounts of money in the top end of a marketing campaign, the investment in the executing part of the campaign is rather modest. An incredible example for such a blunder are banks. Continue reading

Women’s Soccer World Cup Final 2011: Soccer is that good (and brutal)

What a game! The Women Soccer World Cup Final 2011 was an incredible game. Everyone that saw the game today went from one emotional outbreak to another. Pain, disappointment and excitement turned into joy, early celebrations, outbreaks of pride and all the way back to the beginning. At the end, we all sat there with an open mouth and couldn’t believe what just happened.

After two hours of world class soccer and a stunning pk shoot-out, Japan was the new World Champion. For those holding it with the U.S. women, heaven appeared to come down and excitement turned into disbelieve. Those that were holding it with the Japanese were ecstatic Continue reading