Tag Archives: Customer Retention

Customer Retention: Do It Right And New Business Will Follow – Infographic

the-importance-of-online-customer-retention-infographic_51e8e7b4b0358Check out this infographic from Go-Gulf “The Importance of Online Customer Retention” to understand how important is it to retain online customers and customer retention best practices for E-commerce businesses. It also includes a few tips on how to deal with your customers and how to keep them happy and engaged with your business.

This infographic fits very well to a short article I wrote matching another customer retention infographic Customer Retention And Loyalty – How To Complicate An Easy Business Rule

Have a look and bookmark both under “Important”

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Driving Effective Customer Retention for Communications Service Providers – Infographic

In a world where penetration rates for services like mobile have reached more than 100% in many countries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention. Continue reading

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Marketing And Customer Retention – Infographic

With so much competition for the consumer dollar, customer retention has become a growing area of focus for businesses. According to a recent study by Acxiom and Loyalty 360, 85% of businesses use customer retention strategies focusing on an array of things from rewards programs to 1:1 marketing. When it comes to budget, 84% of executives polled devote less than half of their overall marketing budget to customer retention, and 40% devote less than 10% of the budget. However, 57% stated they plan to increase the budget devoted to customer retention. The key to successful customer retention is to make customer loyalty the backbone of the organization—not just something marketers focus on. Only 10% of marketers strongly feel they know who their most loyal customers are and how to get them to engage with their band, proving customer retention and engagement is a field many organizations can improve upon.

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