Tag Archives: Customer

Your Most Important Customer: Meet The Affluent Influencer – Infographic

meet-the-affluent-influencer-the-affluencer-is-your-most-important-customer_5231d84817531A new report by iProspect has identified for the first time how to target those who are both affluent AND culturally influential…and therefore more powerful consumers. iProspect is calling this person the “Affluencer.” This research provides key insights into Affluencers’ attitudes and preferences to help marketers better understand the demographic group, and to learn how to tap into their authority and influence to help drive long-term customer engagement and success.

Source: iProspect

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Customer Retention And Loyalty – How To Complicate An Easy Business Rule – Infographic

the-value-of-customer-retention_51d0de866cc28How to do better in customer retention and customer loyalty is always an interesting topic. After looking at the infographic and who contributed information to it, I am wondering why there are so many big players still not participating in “predictive analytics”.

I remember, before predictive analytics was invented, it was called “take care of your customers, and they will take care of you”.

Over the past decades this easy rule of business has been overlooked and the biggest rewards were, and still are, paid to new customers, which created the revolving door effect. New customer walks in the front door, existing customer walks out the back door. And then the experts were wondering why market share is not improving with so many new customers.

Have a look at this infographic and join me in wondering why an easy business rule can be so complicated and needs research by multiple big shots in order to become credible.

Source: Text: The Main Street Analyst, Infographic IBM

Marketing: Big Data And Personalization – Infographic

from-big-data-to-big-personalization_51c724d8a6b48

The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences. Continue reading

Aside

Now that social media dominates communication, it should come as no surprise that 80% of companies are planning to incorporate social media into their customer service strategies in 2013. Social media isn’t the preferred method of customer service yet, but it’s … Continue reading

How The Social Web Is Changing Sales – Infographic

Buyers are more knowledgeable, more connected and busier. Salespeople must evolve and sell value. The writing is on the wall: Be #RELEVANT or #DELETED!

  • No more me, me, me! It’s all about the customer. #SALES Be #RELEVANT or #DELETED [infographic]
  • Rapid emergence of social web changes everything. #SALES Be #RELEVANT or #DELETED [infographic]
  • Price is less of a differentiator (5%) than #SALES experience (79%). Be #RELEVANT [infographic]
  • #SALES reps aren’t prepared for 1st meeting 56% of time. Be #RELEVANT or #DELETED [infographic]
  • Remote #SALES eclipsing f2f. Update your toolkit! Be #RELEVANT or #DELETED [infographic]
  • Your customers want expertise. Package & share useful info. Be #RELEVANT or #DELETED [infographic]

Social Media Marketing – CMOs Tapping into Social Data for Consumer Insight



Social media data continues to have an enormous influence on today’s business decisions and trends. In fact, 89.4 percent of CMOs reported using this data related to customer usage of social media to make some of their business decisions, with 21.3 percent of CMOs saying such social data impacted a full 20 percent of their business choices. These are just a few of the findings from a recent report by Bazaarvoice and The CMO Club titled “Chief Customer Advocate: How Social Data Elevates CMOs.” MarketingProfs.com provided more insight from the revealing report.

The report showed that approximately 80 percent of CMOs considered social data to be an accurate indicator of potential business trends, as well as a measure of consumer demographics, a gauge of general consumer sentiment toward products and a source of purchasing influence. It also revealed that 47.3 percent of CMOs have even used social data to predict sales and overall campaign success.

Given its growing importance, it’s not surprising that a whopping 97.3 percent of CMOs have shared their discoveries from social data with their fellow C-level executives on an annual basis and two-thirds of CMOs reported discussing their findings monthly. More than half of CMOs shared such social data with their brand management colleagues, followed by approximately 36 percent that imparted their social insights on their sales associates, Web design crews, and product development teams.

Interestingly, more than 80 percent of CMOs said that social data had a tangible affect on brand awareness and loyalty, with three-quarters of respondents citing its impact on sales. Clearly, social data is influencing how CMOs are developing their social media marketing plans.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.

Source: MDG Advertising

Social Media and Customer Acquisition…