Tag Archives: Customers

Cross Channel Marketing: How To Engage Customers Effectively – Infographic

how-to-effectively-engage-customers--cross-channel-marketing_5255e0646853bMarketers need to be able to deliver relevant and consistent communications across all channels. With the always on, hyper-connected consumer moving seamlessly across devices throughout the day, marketers are turning to a cross-channel approach to put the customer at the heart of their marketing strategy and maximize every interaction opportunity. Experian Marketing Services presents the Australian Cross-Channel Marketing Report. Don’t worry, if you are not in Australia, have a look anyway. Some of this information can be applied to any other country.

Source: ExperianMarketing

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Meet Your Customers Where They Are: SEO Matters – Infographic

think-seo-doesnt-matter_5230c0fa62733Think SEO is just an urban, marketing myth? Think again! Vanessa Fox, SEO writer and consultant, had the following to say regarding the credibility of SEO: “SEO is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are. ”Search engine optimization is essential to any small or large business, looking to establish and/or increase their web presence (and ultimately, their consumer base). For all you SEO shunners and non-believers, let’s take a look at the latest infographic released by the Dubai-based, youth marketing agency, Y2M.ae for some supportive research!

How Modern Hospitality Business Are Using Social Media – Infographic

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The hospitality industry has all the opportunities to thrive on social media, if they do it right. But careful, mistakes can make them pay a price.

This infographic shows how hospitality businesses and their customers are using social media.

Source: BestHospitalityDegrees

The New Purchase Loop For Inbound Marketers – Infographic

is-the-purchase-funnel-dead-infographic_51e97dd405c47The Purchase Funnel developed in 1898, by Elias St. Elmo Lewis, the now familiar pathway customers travel from consideration to purchase, may not be dead but many marketers believe it’s on it’s way out.

The four step process integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action is changing, in a big way. Continue reading

The Anatomy Of Content Marketing – Infographic

Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart. Just as the heart powers the body, content powers online marketing success. Quality content in the form of blogs, social media posts, search-optimized articles and so on is a driving factor in attracting new customers and building brand loyalty. Continue reading

Mass Marketing vs. Personalization: Is Now The Time? – Infographic

Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so! Continue reading

Better Customer Service, Better Business – Infographic

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses small and large are still putting the customer first. But what is their approach? Continue reading

Going Global With Your E-Store – Infographic

Breaking down a variety of stats, tips, and strategies for preparing your e-store for global customers. Continue reading

Online Marketing Success: 5 Step Guide – Infographic

Content creation should be high on your list of priorities to build media relationships. Great quality content attracts more customers than large quantities of average work. Here is a great infographic which describes 5 steps you can take to make your online marketing a success. Continue reading

Why Many Small Businesses Fail at Social Media | Social Media Today

Why Many Small Businesses Fail at Social Media | Social Media Today.

“I’ve Done Social Media and it Doesn’t Work”

As a social media manager, I’ve heard many clients say these exact words. It took a while but I have now learned how to hear those words without laughing. It’s the whole concept that social media is something to be “done,” like it’s the end result of a process. Social Media isn’t a thing to be done. It’s just a part of a process of business promotion that includes of advertising, marketing, communication and most importantly, creating relationships. 

In the business world, social media can be a great tool to use to promote your products and services. Social media sites can help you build relationships with potential customers, increase the responsiveness and effectiveness of your customer service and find new and creative ways to generate more sales.  For the small business owner, social media can be especially effective if approached in the right way.

For the small business, social media needs to be about the conversation between their business and its customers, or potential customers and building a level of trust and loyalty.  In their rush to do social, there are some fundamental errors that many small businesses make when they initiate a social media strategy to further their business. The initial mistake occurs when they use social media to showcase their own products and services and fail to connect with other business or their customers. In order to succeed using social media, social media must be used as one of the strategies to increase business. Take note of the following truths:

Social Media Isn’t Quick

As a small business owner, time is money and typically, there isn’t a large marketing budget to go around. The first mistake many small business owners make when starting a social media campaign is thinking that because of the numbers – 900 million on Facebook, 200 million of Twitter – social media is a quick fix. As a result, the small business owner often gets excited about the potential of social media. They sign up on various social networking platforms, they post and tweet and get a few followers. They toot (or tweet) their own horn and can’t figure out why their company hasn’t gone viral yet.  They fail to realize that social media is a long-term process that should be integrated into their overall marketing strategy.

Social Media Is About Listening to Your Audience

When a small business owner creates a social media plan focusing solely on marketing and sales, they have totally missed the boat. The key word in social media is, of course, social. While an end result of a complete social media and marketing strategy is about increasing your business and, ultimately, sales, it needs to start with a conversation. No one goes on a social media site to be talked at, sold to or to see constant advertisements. While there is nothing wrong with a bit of self-promotion, it’s a mistake to spend the majority of your time promoting yourself and your business. As an entrepreneur, it is up to you to listen to your customers instead of just sending out messages all the time. Listening to your audience, responding and providing them with excellent service and value is the best way to create a strong and loyal following who will, in turn, promote your business for you.

Social Media is about Having Realistic Expectations

For the small business to be successful with social media, they need to go into the process with realistic expectations. You will not get rich overnight just because you join a few social media sites and start promoting them. It will take time to be successful with this form of marketing. As long as you go into it with the expectation that social media is not a panacea for a failing business and that it will take some time to develop strong relationships with your audience, you’ll be fine.

Social Media Isn’t About Being Everywhere

One mistake many small business owners make it that they believe for social media to work, they have to everywhere, at all times. While it’s true that there will always be a new network to get involved with but as a small business owner, it’s likely that you only have a limited amount of time, money and manpower to devote to their social media social strategy.

In reality, creating an effective social media well doesn’t mean you need to be everywhere. In fact, a neglected social media presence can do more harm than good. It’s actually better to not have an account if you don’t have the time and resources to actively manage it and participate. Instead, choose one or two of the most appropriate and effective channels for reaching your customers and focusing on these channels.

You Are Not a Big Business (And That’s OK)

While small businesses do not have the money and staff power that large companies do, they do have a distinct advantage. They are able to move faster, be more personal, more flexible and build a stronger, more intimate relationship with their audience. Because of the nature of small business, you know your products and services inside and out. Most of your tasks are performed in-house, which means you aren’t outsourcing your social media.  You are better able understand what motivates their clients. While the content they create may never go viral, small businesses can create a more personal experience for their audience than a big brand ever could.

Social media is here to stay. Using small business social media as part of a well-thought out social media and marketing campaign is definitely worth is. It takes persistence, time, confidence, tweaking and a positive attitude. If you’re going to do social media, do it well, and do it like a small business.

Ali Goldfield

Freelance writer, blogger, social media enthusiast, and chocoholic, Ali Goldfield is the owner of ADR Social Media and Creator of Therapy Stew. ADR Social Media offers writing, blogging and social media content management & engagement services for small businesses and non-profit organizations.

Source: Social Media Today

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Social Media and Customer Service – Infographic

It’s seems like theses days you are more likely to see a commercial saying “like us on Facebook” than not. Brand involvement has always been the name of the game but today’s technologies allow us to be more involved than ever. Theoretically you can talk directly to Oreo or Coke by posting on their Facebook walls. So why is this so important? When you have customers interacting with your product even when they are not using it you have created a customer base more loyal than others.

Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.

Source: Bluewolf, daily infographic

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