Fancy parties, presents, home cooked meals — there’s a lot to look forward to as the holiday season approaches. But the American public has a message for retailers: not so fast with the Christmas decor; focus on preparing for Cyber Monday instead.
According to a new survey of 2,346 American adults, 75% think stores shouldn’t put up Christmas decorations until after Thanksgiving. That same number of people think stores should focus on Cyber Monday preparations, and dedicate a website to Cyber Monday shopping only — just in case the immense traffic causes a popular online shopping destination to crash.
What’s more, many shoppers (73%) hope stores redirect their energy into mobile apps to make shopping-on-the-go more reliable. (In fact, numerous studies and surveys predict mobile shopping will grow tremendously in the coming years).
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Retailers might be wise to heed these requests, especially since Cyber Monday is surpassing Black Friday. Last year, Cyber Monday sales topped $1.25 billion in the U.S., up 22% from 2010.
Earlier this month, a survey showed 51% of shoppers are more likely to shop online this year because of the bad economy, and 31% of those people said they’ll also stay away from physical stores because shoppers might be too aggressive.
Of the 75% who will shop online, 69% will access the sites through their home computer, 17% will use their work computer, 44% will use an app or website through their tablet and 34% said they’ll shop using their smartphone.
Stores will still likely dive into early decorating even after learning this information. But it’s interesting to note how much importance shoppers place on having stores’ websites function during the holiday shopping season; percentage-wise it’s up there with the much debated issue of early decorating.
The survey was conducted online within the U.S. by Harris Interactive on behalf of SOASTA, a web performance and analytics company that gets major websites ready for Cyber Monday. shopping. It surveyed 2,346 adults, age 18 and older, between this Sept. 17 and Sept. 19.
Where did you do your holiday shopping last year? Tell us in the comments below.