Tag Archives: Data

Big Data: Blessing Or Curse – Infographic

Description of ZettaByte, what it means in terms of comparable objects in our daily life.

Source: Visual.ly

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How To Use Big Data For The Retail Industry – Infographic

Retailers already know how to use customer data to run their brick-and-mortar operations. And they’ve been digging through reams of website analytics for at least a decade now. But data didn’t really get “big” until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.

Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities around leveraging Big Data, and how can retailers put together a plan to harness its power?

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Is The Retail Industry Ready For Big Data – Infographic

Big data is changing business. Retailers can now compile and analyze massive, detailed datasets that standard software never could. But big data isn’t just big — it’s young. A poll of marketing, retail and IT professionals conducted by Brick Meets Click found most respondents had only heard of big data within the last three years.

It’s also elusive: No two definitions provided by the respondents were the same, but they agreed on its potential to shake up the industry and change things for the better. Big data works in real time -– covering shoppers’ movements within a store, their preferences and more. This could allow brick-and-mortar stores to compete with online businesses like Amazon that are already rocking personalization.

Check out the infographic to see what else we know, or think we know, about big data, and how it could change the landscape of retail in a big way.

Source: Mashable.com, Brick Meets Click

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The Impact Of U.S. Real Estate Investors – Infographic

As we already covered in “The $9.2 Billion Impact of 28.1 Million U.S. Real Estate Investors,” the impact of real estate investor on the housing market has been substantial, to say the least, over the past few years. Our Joint BiggerPockets.com / Memphis Invest National Survey of Residential Real Estate Investors outlined a slew of important data points about investor intent has received national press coverage, and has help illustrate the real power of the individual real estate investor.

Not only have they been spending billions of dollars annually on rehabilitating and renovating our neighborhoods, but they have demonstrated their long-term commitment to their investments by signifying their intent to put down large down payments in order to receive unlimited financing of future properties.

Source: Biggerpockets.com, Memphis Invest

Social Media Marketing – CMOs Tapping into Social Data for Consumer Insight



Social media data continues to have an enormous influence on today’s business decisions and trends. In fact, 89.4 percent of CMOs reported using this data related to customer usage of social media to make some of their business decisions, with 21.3 percent of CMOs saying such social data impacted a full 20 percent of their business choices. These are just a few of the findings from a recent report by Bazaarvoice and The CMO Club titled “Chief Customer Advocate: How Social Data Elevates CMOs.” MarketingProfs.com provided more insight from the revealing report.

The report showed that approximately 80 percent of CMOs considered social data to be an accurate indicator of potential business trends, as well as a measure of consumer demographics, a gauge of general consumer sentiment toward products and a source of purchasing influence. It also revealed that 47.3 percent of CMOs have even used social data to predict sales and overall campaign success.

Given its growing importance, it’s not surprising that a whopping 97.3 percent of CMOs have shared their discoveries from social data with their fellow C-level executives on an annual basis and two-thirds of CMOs reported discussing their findings monthly. More than half of CMOs shared such social data with their brand management colleagues, followed by approximately 36 percent that imparted their social insights on their sales associates, Web design crews, and product development teams.

Interestingly, more than 80 percent of CMOs said that social data had a tangible affect on brand awareness and loyalty, with three-quarters of respondents citing its impact on sales. Clearly, social data is influencing how CMOs are developing their social media marketing plans.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.

Source: MDG Advertising

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The Lifespan Of Storage Media – Infographic

Crashplan has just released The Lifespan of Storage Media, a comprehensive guide to how long your data will last. Designed by Mike Wirth with InfoNewt, this infographic compares the expected lifespans of popular media types used over the last 100 years to save different kinds of information: computer data, photos, videos and audio. Do your 8-tracks still play?

As each new form of data storage comes on the scene, the market is at first enamored with its compactness, convenience and hoped-for data longevity. But invariably, the reality of physical vulnerability and a limited lifespan remains. Eventually, all media fails, but Cloud backup is forever.

This was a fantastic project to work on, and the data research was the most challenging piece. We had to find data to support both an average expected life and an extended “with extreme care” life. We certainly found some contradictory data sources, and ultimately used data we felt was the most commonly accepted in the industry.

Do you have old computer backups burned to CDs, tapes or even hard drives on your shelf? Don’t count on being able to read the data from them too much longer! The short lifespan for many of these types of media that people use everyday to archive their personal photos and videos was most surprising.

Source: infonewt, Crashplan

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Facebook’s Information About Olympics Fans – Infographic

Olympics fans like sports. But what do they Like? Facebook — who else? — holds many interesting insights there.

Social media advertising company Compass Labs recently analyzed Facebook fans of the official Olympic Games and U.S. Olympic Team pages to compile some revealing profiles of how the two groups match up. And don’t worry about a small sample size — combined, the two pages have about 5.7 million fans. Compass Labs cross-referenced Likers’ other favorited Facebook pages to find which sports, movies, brands and TV shows rate highest with each group.

Overall, the two pages corral similar demographics. Both the U.S. team and the Olympics at large have fan bases that are about 55% female, and each count the 18-25 age group as their biggest bloc. After that, though, things get pretty different.

U.S. fans list track and field as their top sport, but it’s just eighth among overall Olympics aficionados. Fans of the Games in general go for, in order: ice hockey, badminton, archery, rowing, field hockey and gymnastics. None of those crack the top 10 sports for U.S. fans. Among individual athletes, however, swimmer Michael Phelps rules with both groups.

When it comes to brand loyalty, fans of The Olympic Games tend to be a bit more worldly with their biggest favorites than fans of the U.S. Olympic Team do. National Geographic, Gucci and Air Canada take three of the top four brand spots among fans of the Games.

US Olympic Team fans’ most-like brand, according to Compass Labs? Dow Chemical Company. We’re not quite sure what to make of that either.

Source: Mashable.com, Thumbnail image courtesy of iStockphoto, cmannphoto, compass labs

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What Social Networks Know About You – Infographic

A read through most online privacy policies is enough to make your stomach acid curdle. And social media companies have more access to personal data than most.

Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might include anything from device and browser information to location intel. And some of it gets really specific — think about your last search query or ad click. It’s probably all “fair” game.

Depending on the type gathered, social networks use data to enhance location services and target advertising (now you know why that sunglasses website you visited three months ago follows you all over the web). A few social sites even share certain information with marketers and/or third-party partners — in that case, you are responsible for familiarizing yourself with those other companies’ policies as they apply to you and your information.

The infographic below, created for Baynote, explains why your web browsing and online interactions have become much more personalized. Are you comfortable with a highly customized experience, knowing it’s your data that’s making the difference?

Source: Mashable.com, Baynote, Thumbnail image courtesy of Flickr, William Warby / feastoffun.com.

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What Is An Infographic? – Infographic

Even though infographics are hugely popular I’m still surprised by the number of inquiries we get from people who aren’t sure exactly what they are, how they are created or why they are important.

So, we sat down and decided to make an infographic about infographics!

Source: Performancing.com, Infographiclabs.com

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DATA Generation Per Minute – Infographic

Thursday’s sporadic Twitter outages gave addicts like us the shakes. After all, Twitter users average over 100,000 tweets per minute, and the site was down for a whole lot longer than that.

Twitter is far from the only channel through which web users funnel data. Business intelligence company DOMO paired up with Column Five Media to create this infographic, which shows just how much data is generated every minute.

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.

Check out the stats to learn the amount of data created across all of your favorite platforms. Google+ is noticeably missing from the bunch, but we’re kind of happy about that. It might be kind of embarrassing.

Source: Mashable.com, DOMO, Column Five Media, Thumbnail image courtesy of iStockphoto, loops7

Did you ever drive a Ferrari with a Fiat 500 engine? AT&T makes it happen

AT&T hastening demise of unlimited data plans – MarketWatch.

Back to the last century. Real progress. This is holding back everyone that is going with the time and makes use of advanced technology. Too bad that AT&T, Verizon and Sprint are unable to keep up with innovation. In times of iPhone, iPad and other great tools, this sounds like driving a Ferrari with a Fiat 500 engine.

That’s the problem when two or three are calling the shots in an industry. They missed the boat for two decades and the customers have to pay for it now. Looking at news like this, as far as progress, service and customers goes, mergers such as AT&T and T-Mobile are not a good idea.

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