Tag Archives: Demographic

Your Most Important Customer: Meet The Affluent Influencer – Infographic

meet-the-affluent-influencer-the-affluencer-is-your-most-important-customer_5231d84817531A new report by iProspect has identified for the first time how to target those who are both affluent AND culturally influential…and therefore more powerful consumers. iProspect is calling this person the “Affluencer.” This research provides key insights into Affluencers’ attitudes and preferences to help marketers better understand the demographic group, and to learn how to tap into their authority and influence to help drive long-term customer engagement and success.

Source: iProspect

The Power Of The Pank® – Engaging New Digital Influencers – Infographic


PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they are a highly appealing demographic for marketers because of their dynamic influence and digitally-connected lifestyle.

Source: Visual.ly



The Key To Have A Successful Viral Campaign – Infographic


Whether it is a new meme or the Kony 2012 video, every week there is something new online that goes viral and catches everyone’s attention.  So what makes something go viral? Ultimately viral content needs to evoke some type of emotional response from a targeted audience that motivates them to share it with their social networks. Here is how your content can go from one view to millions!

Source: Single Grain,  Pamorama