Tag Archives: Demographics

Facebook Is Big – Numbers – Infographic

Facebook is the biggest social media marketing platform for businesses. So, what makes Facebook tick? Let’s look at some of the 2013 Facebook statistics that make this site the Big Boss of social media. Continue reading

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All About Blogging: Stats, Facts, Demographics, More – Infographic

A visualization of ‘The Rise of Blogging’, detailing momentous advancements and prominent figures in the Blogosphere. Continue reading

Digital Marketers: Don’t Discount Baby Boomers And Seniors – Infographic

Living in a digital age, Americans are accustomed to rapid advances in technology.  With most toddlers fully capable of working smartphones and tablets, the youngest generations of U.S. children are being raised on advanced technology.  Seemingly without limits, the digital revolution continues to grow exponentially. Continue reading

(P)information And Demographics For Brands On Pinterest – Infographic

Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Continue reading

100 Social Media Facts And Statistics Of 2012 – Infographic

100 statistics and facts about social media, social networking, social media and business as well as mobile devices use.

Source: Visual.ly, Creotivo

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The Rise Of Smartphones: Demographics And Facts – Infographic

This infographic indicates how smartphone evolved this generation and how many users do we have in the world.  There are an estimated of 7 Billion population in the world and it took about 16 years before it reached 1 Billion smartphone users.  With fast technology upgrade nowadays, it will only take another 3 years to reach 2 Billion users.  As the population rises and smartphones enhance its features, more individuals will opt to get one.   These smartphones has been used by many adults in the United States.  There is an estimated of 45% adult smartphone users and 85% use cellular phones.  Smartphones being mostly used are Apple iPhone, Motorola, HTC, Nokia, Samsung, LG and a lot of tablets are now available.  In a study conducted showing device ownership by age group, there are 628 people ages 16-29 years old and 2, 309 people ages 30 plus was involved.  These percentages show how many of this population own high-end gadgets.  It shows that 11% of 16-29 years old age group are using tablets and 10% are 30 plus years old.  95% of these people have smartphone 85% of them are over 30 years old.  80% of lower age group have desktop/laptop but only 73% from people aged 30 plus have this.  Only 7% of younger individuals own an e-reader but 11% of older ones use this.  In the US, smartphone owners had been studied in specific age groups.  There are 14.6% users aged 55 plus, 15.2% users between 45-54 years old, 20.7% from age group between 35-44 years old, a higher percentage of 25.6% from age group between 25-34 years old. 17.2% from ages between 18-24 years old and a lower number of users which is 6.3% from ages between 13-17 years old considering the price and the income of each household.

This infographic also shows the market share of operating systems of smartphone subscribers from top smartphone platforms with 3 month average ending July 2012 vs. 3 month average ending April 2012 from US subscribers ages 13 plus. Google has the highest point of change between April and July, next is the Apple which has 2% point of change, -2.1% for RIM users, -4% for Microsoft users and -5% for Symbian users.  Android have as high as 68.1% of its operating system, 16.9% for iOS, and lower percentages for other operating system like Windows, Linux, RIM and Symbian but in 2006 before iOS and Android came out, RIM has the highest usage followed by Linux, Windows and Symbian.  PalmSource had also been used as well as other operating systems.

The biggest global manufacturer is Samsung with 32.9%, ZTE has 32.6%, Apple has 16.9%, Nokia has 6.6%, HTC has 5.7% and other brands have 5.2%.  Device manufacturers that include smartphones and non-smartphones show that Samsung has the highest share of smartphone subscribers but with a point of change of -3% between April and July 2012.  Apple shows to have a 1.9% point of change, LG has -8%, Motorola has -1.3% and HTC has 0.4%.from the top mobile OEMs.  Smartphone applications per platform show that Android and iOS are nearly equal with 100K difference in its number of users and Windows has the lowest among the three.  More and more people are using Android and just recently, Android hit 25 Billion downloads where Apple has as much 6 months ago.  There has been more than $100 Billion spent on mobile media globally in 2011 alone and it will continuously grow.  American households has an average spending of $1,110 in 2007 for phone services alone and a little much of $1,226 in 2011 with $67 rise in each family for phone services while food spending went down to $48, apparel fell by $141 and $126 for non-phone entertainment like books and other gadgets.  This shows how smartphones have been dominating more on expenses of each household that family members could sacrifice other necessities to sustain their phone services monthly.

Source: Coupon Audit

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LinkedIn Facts And Figures – Infographic

Large infographic about LinkedIn – statistics, demographics, global reach and history.

Source: Website-Monitoring.comVisual.ly

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Social Media: Who Likes What On Different Sites – Infographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on?

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.

Key Points:

  • MySpace has the greatest gender divide, with a 64% female and 36% male membership.
  • Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
  • Facebook has the largest division of older users with 37% being 45 years or older.
  • Digg has the largest division of users with a graduate degree at 9%.
  • Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

About The Author: Sean Work is the marketing coordinator at KISSmetrics. Follow him on twitter (@seanvwork) and ask him for a free cup of coffee 🙂

Source: KissMetrics

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Facebook’s Information About Olympics Fans – Infographic

Olympics fans like sports. But what do they Like? Facebook — who else? — holds many interesting insights there.

Social media advertising company Compass Labs recently analyzed Facebook fans of the official Olympic Games and U.S. Olympic Team pages to compile some revealing profiles of how the two groups match up. And don’t worry about a small sample size — combined, the two pages have about 5.7 million fans. Compass Labs cross-referenced Likers’ other favorited Facebook pages to find which sports, movies, brands and TV shows rate highest with each group.

Overall, the two pages corral similar demographics. Both the U.S. team and the Olympics at large have fan bases that are about 55% female, and each count the 18-25 age group as their biggest bloc. After that, though, things get pretty different.

U.S. fans list track and field as their top sport, but it’s just eighth among overall Olympics aficionados. Fans of the Games in general go for, in order: ice hockey, badminton, archery, rowing, field hockey and gymnastics. None of those crack the top 10 sports for U.S. fans. Among individual athletes, however, swimmer Michael Phelps rules with both groups.

When it comes to brand loyalty, fans of The Olympic Games tend to be a bit more worldly with their biggest favorites than fans of the U.S. Olympic Team do. National Geographic, Gucci and Air Canada take three of the top four brand spots among fans of the Games.

US Olympic Team fans’ most-like brand, according to Compass Labs? Dow Chemical Company. We’re not quite sure what to make of that either.

Source: Mashable.com, Thumbnail image courtesy of iStockphoto, cmannphoto, compass labs

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Demographics Show Why Users Of Yahoo Mail Use More Power Than Gmail Users – Infographic

Yahoo Mail-subscribing-households use 11% more electricity per year than Gmail households, a recent study by Opower found. That adds up to nearly a whole extra month of electricity, about an extra $110 per year.

“It’s as if, relative to the average Yahoo household, the average Gmailer is strictly hang-drying their laundry, forgoing high-definition TV, and hand-washing their dishes with cold water for a year,” Opower writes in its’ blog.

So what makes for this drastic disparity in energy usage? Opower — a research company that unpacks and analyzes energy data to present to everyday consumers in an actionable way — found that the problem is one of “correlation not causation.” Meaning that the email domains aren’t driving the issue of energy usage. Instead, discrepancies are related to the core demographics of each site’s users.

“Yahoo subscribers tend to live in suburbs, be in longterm relationships, have a family,” says Barry Fischer, a head writer and a research for Opower. “Those types of lifestyle characteristics carry with them greater energy needs compared to Gmail household. [Gmailers] are found more in urban areas, are younger and are single.”

Ultimately, Opower found that even though Yahoo users live in larger residences than Gmail users, Yahoo subscribers need more electricity per square foot than Gmail users.

Opower matched up 2011 electricity rates with more than 1.5 million email addresses over 23 states to draw their conclusions — focusing on Gmail and Yahoo specifically because they were the top two email service providers of those surveyed, Fischer told Mashable.

Though Opower only analyzed 2011 data, Fischer says he believes similar patterns of higher Yahoo energy usage would have been found in previous years.

But Yahoo users can’t simply cut down on electricity charges now by signing up for a Gmail account. It’s all about lifestyle adjustments to cut back on overall energy costs, Opower says.

See more about the differences in Yahoo and Gmail users’ energy spending in the infographic.

Source: Mashable.com, Opower