Tag Archives: Digital Advertising

Digital Ad Spending In China: What’s Happening And What’s To Come – Infographic

“Digital Ad Spending in China – Statistics and Trends” to know more about the online advertising market in China.

China is a hot market for many industries and so it is for the advertising industry. Have a look at this infographic about what’s already happening and what’s to come. Continue reading

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Native Advertising Is Hot! Need A Definition? – Infographic

Native advertising is hot right now, even if nobody seems to know exactly what it is. Solve Media, a digital advertising firm, has attempted to solve that problem with this infographic, which takes a stab at a standard definition: “Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” Continue reading

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The Evolution Of Digital Advertising – Infographic

With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisiting the history of digital ads.

Their history goes as far back as 1987, when Apple introduced the Macintosh which featured HyperCard, widely considered the first multimedia tool. Over time, digital ads have evolved from static images to interactive designs with the help of universally used tools as Quicktime, Adobe Photoshop and Illustrator, and Flash.

The birth of social media and gadgets like the iPhone and the iPad created new opportunities for multimedia, location-based ads that span across platforms, making digital advertising as rich a field as it’s ever been.

Check out the infographic to see the evolution of digital advertising.

Source: Mashable.com, PointRoll.com