Tag Archives: Effectiveness

Social Platforms: What Brands Are Getting For Their Efforts

social-platforms-deep-dive_52047a506f1a7Brands and businesses are busy finding out what their return on social media is. According to this report from L2ThinkThank it doesn’t look so great and even some scaling back from certain platforms is predicted.

This is a very interesting report about brands’ social media efforts and their returns. The results should not be ignored. However, it is questionable that these brands are using social media platforms the way they should. A look at the activity of major brands in social media (including brands that participated in this study) reveals rather modest activities and usage of the assets created. This is especially true on Facebook, where brands’ highest investment and focus are Facebook ads. A tool that for the most part helps Facebook to create revenue, but is about as effective as a newspaper ad was 20 years ago, if at all. Continue reading

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Are We Brainstorming The Wrong Way? – Infographic

In open-plan advertising offices, conference rooms, and design firms everywhere, employees are being encouraged to gather together and reach inside their noggins to pull out the most original and creative ideas for good brainstorming sessions.

Turns out, decades of psychology research have shown that traditional brainstorming may not be the best way to innovate. On the contrary, collaborating in such ways yields less quality ideas than working in solitude and later meeting to share. Find out the effectiveness of brainstorming in this infographic created with Mavenlink.

Source: Columnfive, mavenlink

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15 Grammar Goofs That Make You look Silly – Infographic

We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).

On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.

So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.

Thanks once again to our friends at BlueGlass for the infographic design that makes my silly little words look cool. Enjoy!

Via copyblogger and BlueGlass .