Tag Archives: Engage

Online Marketing Strategy Tip – Engage Your Audience

The next hurdle businesses face is figuring out a way to actually engage their audience. Without that engagement, it’s difficult to be seen.

The benefits of generating engagement from your audience on social media should not be overlooked. Continue reading

What Is Digital Marketing – Infographic

Digital marketing is the use of internet-connected devices such as computers, tablets, smartphones and game consoles to engage with consumers and other business partners. This infographic helps you to gain a better understanding of the subject.

Source: Visual.ly

Twitter Marketing: What Results Should You Expect – Infographic

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect?

We wanted to know, so we analysed tens of thousands of tweets sent through Sign-Up.to’s Twitter marketing tools in the first seven months of 2012 to find out the answer. Then we compiled the results into this handy infographic.

In it we look at average click through rates (CTR) from tweets and how this varies by number of followers, day of the week and time of tweet.

As you’ll see, there were some interesting results. We found the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. We also found that clicks tend to increase later in the day, peaking at around 6pm.

Source: Sign-up.to

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Marketing: Instagram And B2B Marketing – Infographic

Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns. In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company.

Source: Marketo, Columnfive