Tag Archives: Follow

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Twitter Is Driving Business For Small Businesses

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Twitter Launches New Weekly “People You May Know” Email To Encourage New Follows

Twitter Launches New Weekly “People You May Know” Email To Encourage Follow

Twitter has been experimenting with a variety of new email formats to increase engagement and takeup of following on its service. Today, they’re introducing one that they’ve been testing that introduces you to ‘people you may know’ on Twitter, hoping that you’ll use the list to follow a few more people.

The email is a handful of people that you may want to follow, no more, no less. It looks to be more use of the technology of the social summary tool Summify, which it acquired in January. It previously used this tech to produce the weekly summary emails it began sending in April.

pymk email screenshot 1 520x431 Twitter officially launches new weekly people you may know email to encourage new follows [Updated]

Twitter explains how the people are chosen:

Suggestions are based on signals like who your friends follow and the contact information imported by people you know. For example, if several people you know follow someone, you may also know them and want to follow them too.

Twitter has a unique problem to solve when it comes to encouraging users to engage more. The fact is that Twitter is nothing until you start following people, and the quality and relevance of the people that you follow has a direct bearing on how much you check the service and how much you interact with tweets you see there.

Obviously, for advertising and growth reasons, getting eyes on Twitter is the most important thing, even if a huge number of people are ‘looking’ rather than tweeting. So these emails, and others like them, are designed to flesh out the timeline of users with content that makes them want to come back and look more often.

Back when Twitter launched its email digests, I felt that they were a great move, despite a lot of complaining to the contrary.

Unlike the email digest, however, there does not seem to be a separate setting for this email in your Email Notifications section on Twitter, at least as of yet. So for those of you who don’t want to see this email, It seems you’ll want to untick the ‘News about Twitter’ box.

Update: As you can see below, Twitter is now displaying a separate setting for those email notifications.

screenshot 2012 09 25 à 18.52.37 520x213 Twitter officially launches new weekly people you may know email to encourage new follows [Updated]

Image credit: DOUGLAS E. CURRAN / AFP / Getty Images

Source: The Next Web

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Popstars: Who Is Following Whom On Twitter – And Who Is @ExtremeCatNip – Infographic

Justin Bieber is the pop artist who follows the most of his music contemporaries on Twitter, from Katy Perry and Taylor Swift to Kayne West, while Lady Gaga is a lot more selective with whom she follows on the site.

Ticketing site ClickItTicket.com has compiled data on which celebrities are following whom on Twitter and how they are using the site. The company lists the following six pop stars as the most popular on the platform: Lady Gaga, Justin Bieber, Katy Perry, Rihanna, Britney Spears and Taylor Swift.

Lady Gaga doesn’t follow any of the top pop stars using Twitter, but everyone else follows at least two of them. Bieber not only follows the most — all five, and he’s the only one that follows his own record label — he also tweets more than the others. Bieber sends about 14 tweets each day to his fan base.

But Bieber hasn’t been on the site the longest. Lady Gaga has been active on the site longer than other artists, for a total of 1,630 days or about 4.5 years.

Some musicians are more leaders than followers on Twitter. Eminem, for example, has more than 12 million followers and isn’t following anyone. Meanwhile, West has nearly 9 million followers and is only following one person: Kim Kardashian, his girlfriend.

The infographic also points out some interesting information about whom these musicians follow. Lady Gaga may not follow Bieber and Spears, but all three follow one mysterious account: @ExtremeCatNip, which only has 65 followers.

For a deeper look at who is following whom on Twitter, check out the infographic.

Source: Mashable.com, clickitticket.com

How to Follow New York Fashion Week Online

How to Follow New York Fashion Week Online.

Fashion Week returns to New York City Sept. 6, and once again designers and the press are heading to the web to engage massive consumer audiences.

Building off success from past seasons, many brands — roughly one-third showing at Lincoln Center — will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

Meanwhile, members of the fashion press will churn out 140-character reviews and mobile snapshots live from the shows, while posting longer, slideshow-accompanied reviews on their respective news sites.

With so much to choose from, following Fashion Week online can feel nearly as overwhelming as attending in person, which is why we’ve gathered the best resources for enjoying the festivities online and via your mobile phone. If there’s any we’ve missed, please let us know in the comments section below…Continue Reading