Tag Archives: Gender

Sandberg’s Husband: We’re Afraid To Talk Gender

David Goldberg, chief executive officer of SurveyMonkey.Com LLC, talks about this year’s South by Southwest Interactive Festival in Austin, Texas. Goldberg, speaking with Jon Erlichman on Bloomberg Television’s “Market Makers,” also talks about his wife Sheryl Sandberg, chief operating officer of Facebook Inc., and her new book. (Source: Bloomberg)

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We Can Only Go 90 Minutes Without The Internet. Addicted? – Infographic

An infographic breaking down internet use into time spent gaming, e-mailing, social media and even.. well, NSFW material. Also looks at addiction, age and gender influence.

Source: Siteopia, Visual.ly

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Holiday Gift Budgets: Men vs. Women And Budgets By Age

We recently asked our users how their gift spending might change this holiday season, and not surprisingly, the state of the economy seems to be having an effect on gift budgets. See how the answers differ by gender and age.

Source: Payscale.com

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Social Media: Who Likes What On Different Sites – Infographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on?

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.

Key Points:

  • MySpace has the greatest gender divide, with a 64% female and 36% male membership.
  • Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
  • Facebook has the largest division of older users with 37% being 45 years or older.
  • Digg has the largest division of users with a graduate degree at 9%.
  • Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

About The Author: Sean Work is the marketing coordinator at KISSmetrics. Follow him on twitter (@seanvwork) and ask him for a free cup of coffee 🙂

Source: KissMetrics

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Gender Marketing: Consumer Differences Between The Sexes – Infographic

Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target customers, so today we explore the different male and female consumer trends and how some companies are taking advantage of them.

Source: Infographics Archive, G+