Tag Archives: Guide

Social Media Mastery For Small Business – Infographic

Many small businesses are still missing out on the opportunity to do some decent social media marketing, or do a little and get stuck in the middle of it.

Social media marketing is no rocket science and this infographic as a guide is of great help and support for small businesses.  Continue reading

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Penguin & Panda: Guide To Google Updates – Infographic

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Google has constantly updated their search algorithms and many people and businesses that run their own “SEO Operations” have been wondering why their sites have been dropping in rankings. Penguin & Panda are responsible for the drop.

This infographic gives you an update on what to watch for when adjusting your keywords, links and SEO in general.

Source: No Pork Pies

 

 

A Guide To Content Marketing – Infographic

According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.

With content marketing growing and taking a big role in businesses’ marketing efforts, here is a guide to content marketing for those that are still looking to catch up. Continue reading

Online Marketing Success: 5 Step Guide – Infographic

Content creation should be high on your list of priorities to build media relationships. Great quality content attracts more customers than large quantities of average work. Here is a great infographic which describes 5 steps you can take to make your online marketing a success. Continue reading

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It’s crucial to understand where small business mobile marketing is headed if you want your business to still be here in 2014. Check out this beautiful infographic on small business mobile marketing and why you need to have a mobile … Continue reading

Guide To International Market Entry And Expansion – Infographic

Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs.

As your company seeks to increase its revenue and expand its territory into new markets, a strategic plan is necessary if you want a positive return on your investment. Entering a foreign market is a risky endeavor as it requires extensive time and a lot of money. This visual guide below is a companion piece to the Definitive Guide to International Market Entry and Expansion and will help guide you through your priorities in the first 100 days of your international market expansion.

Source: Marketo

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A Marketer’s Guide to Pinterest – Video

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Source: MDG Advertising

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Inbound Marketing, A Guide For Chief Marketing Officers – Infographic

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

After reading this post, make a list of your top three to five competitors and perform your own competitive analysis. Do your competitors have a presence on Facebook, Twitter, LinkedIn, YouTube or any of the other social networks that exist? If they do, shouldn’t you. If they don’t, isn’t this a great opportunity for you to get in the game early and become a trailblazer?

Outbound Marketing
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.

Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.

Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. Why not take advantage of this fact and use it to grow your business?

Source: Social Media Today, Marketo

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The Inbound Marketing Process – Infographic

The graphic describes the inbound marketing process in 6 steps. Good information and a step-by-step guide for beginners.

Source: Hubspot Blog