Tag Archives: Hashtags

Marketing Tool Facebook Hashtags: How They Work – Infographic

the-facebook-hashtag--how-it-works-infogrpahic_523756af02734Despite its more than 1 billion active users, Facebook hasn’t offered an easy way for marketers to track trending conversations – until now. In June, Facebook started rolling out the first several features that will improve trend-tracking: Facebook hashtags. How do Facebook hashtag work? Click on a hashtag, and you’ll see: » A feed displaying other people’s hashtagged posts » Related posts on Pages You can also: » Search for hashtags » View hashtags that originated on other sites How marketers can use Facebook hashtags: » Track your “campaign” conversions – Allows you to identify customers who are actively interested in your brand. » Track mobile conversions – Hashtag support for Facebook’s mobile site is now available » Open your Twitter chats to a broader audience – Facebook offers a larger community with which to interact – if posts are public » Seek out related hashtags – Similar hashtags will also appear in search results Tip: Make sure to encourage public postings in hashtag conversions, since only 29% of all Facebook users make their posts public. Are you using Facebook hashtags in your marketing efforts?

Source: PrestigeMarketing

Hashtag Etiquette: What And What Not To Do – Infographic

hashtag-etiquette_51f996e35bf4fHashtags provide a way to get your message across amid the deluge of posts on social media platforms per day. This is particularly important as on average, there are 2.5 billion posts on Facebook, 400 million tweets and 45 million posts on Instagram every single day.

However, if done wrong, hashtagging is not that effective and can do more harm than help you getting your message across.

Source: Gremln.com

Worst Social Media Advice You Can Get – Part 7

Include popular hashtags in your tweets to get more exposure.

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zThere was a time when hashtags were used as a great way to organize tweets. In fact, it’s still great for specific campaigns or events so a group of attendees or participants can share and monitor content related to that campaign/event. But when it comes to topic-related hashtags (e.g. #marketing #boston), people don’t really monitor those hashtags, so your organized content is not reaching a new audience. Continue reading

Why Facebook, Twitter Are Fighting Over Hashtags

KPCB’s Chi-Hua Chien discusses the future of social media with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Twitter: Tweet Cheat Sheet – Infographic

Ever wonder about the little things that go along with Twitter that help increase engagement? Things such as how many hash tags you use, how long your tweets are, or if asking for a re-tweet actually works to increase engagement for your Twitter campaign? Continue reading

Tweet Talk: Top Tweet In Entertainment And By Hashtag – Infographic

This infographic shows the peak tweets by date among Billboard #1 hits, festivals, award shows, and hashtags.

Source: Visual.ly

tweet-talk-v1_50d1e1d514821

5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy.

But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.

In your business’ case, you may choose to attach a hashtag, such as #smallbiz, or even your brand’s name itself, as #nike might do. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches. But hashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Throughout your campaign, the hashtag files tweets for easy search and organization within Twitter.com.

Now that you’re familiar with the basic hashtag concept, let’s apply principles specific to small businesses. Follow these five tips to improve your brand’s hashtag strategy.

1. Seek Business-Specific Conversations

If you use Twitter for nothing else, use it to learn from others. Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats). Although broad hashtags like these can generate an overwhelming number of tweets every day, tune in every so often for a quick update. A couple of scrolls down the feed could inspire your next blog post, marketing tactic or bestseller.

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space. Finally, if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

2. Keep it Simple and Consistent

When crafting hashtags for your own tweets, it’s important to keep a couple rules of thumb in mind. First, keep your tags simple and direct. In a tweet about your latest blog post, which explains your company’s use of finance apps, don’t create a long, complex hashtag. Pair the tweet with hashtags like #apps and #SmallBiz, versus #SmallBusinessAppsandTools. Overly complicated hashtags like these are neither search-friendly nor commonly used, so your tweet will get buried quickly.

Secondly, don’t weigh your tweets down with excessive hashtags. If your intention is to be thorough, bravo. However, your thoroughness will be better served with a thoughtful, precise selection of 1-2 hashtags per tweet. Seven hashtags reads like desperate marketing, and is a sure way to lose followers quickly.

3. Create Your Own Hashtag

Brands both large and small choose to create their own hashtags for several reasons. Hashtags are a great way to generate buzz around a marketing campaign. Domino’s Pizza encouraged followers to tweet with #letsdolunch — once the number of tweets reached 85,000, Domino’s dropped prices by more than half during the hours of 11 a.m. and 3 p.m. that day.

Or turn to Twitter when launching a contest, another great marketing tactic for your brand. Simply ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. That way, when the entry period is over, you’ll be able to easily locate submissions in one place.

Events are great opportunities for creating conversation around hashtags. Award your event a unique hashtag well before the actual date; you’ll be able to generate content and discussion about the event before it even begins. (For example, Mashable created the hashtag #MashBash for one of our largest events ever, at CES 2012.) Then during the event, encourage participants to tweet with that hashtag with signage and other hashtagged swag. People in attendance both physically and via the web then will be able to follow interesting activities and discussion.

Finally, get creative. Use hashtags for Twitter chats — invite an industry expert to answer tweeted questions from your brand’s followers. Or begin a game on Twitter using hashtags. For instance, ask people to tweet #PastTenseSitcoms, like “Family Mattered.” It’s a clever way to get people excited to connect with your hip, entertaining brand (we’d be remiss to not mention our own #Mashtags fun here).

4. Organize Social Dashboards by Hashtag

One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.

Consider adding a small business-themed hashtag column to check whenever you have a moment. Add further columns as they become relevant, for example, when you launch a hashtag marketing campaign or contest. Then delete the column when the hashtag has run its course.

5. Take Advantage of Follow Friday

In January 2009, Micah Baldwin announced on Twitter that he would suggest people to follow every week from then on. The Follow Friday trend soon took off with the hashtag #FollowFriday, but is now more commonly shortened to #FF.

The Follow Friday movement is still alive and well. And it’s a great excuse for your small business to join the conversation and get its name out there.

You can craft a #FF tweet in one of two ways. Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF, of course. However, I suggest making sure this list has a theme — are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.

Otherwise, many people choose to support only one or two people per #FF tweet, which is a more personal approach. You may consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.

So, let’s keep things in the communal Twitter spirit. Share your own small business advice when it comes to hashtags. The comments below await.

Source: Mashable.com, Image courtesy of Flickr, Kasaa