Tag Archives: Hotel

Hotel Marketers: Facebook Marketing, Popularity And How To Do Better – Infographic

top-hotel-groups--facebook-infographic_5256af4aeb92cPopularity of largest hotel groups and their hotel brands on Facebook in upper midscale to upscale market segment: IHG, Hilton Worldwide, Marriott International, Accor, Starwood Hotels & Resorts.

This is an interesting infographic about hotel groups on Facebook. However, in my opinion, it is not a good idea to use these numbers and statistics as a measure of popularity. The structures of the various Facebook set-ups don’t allow reliable measures, which might very well be intended. As an example, in these times, career related likes have not much value. Looking at the various sites can give hotel marketers good insight on what is good and where improvements can be made. Have a look. Continue reading

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On The Go: Travelers And Their Mobile Devices – Infographic

For many travelers, skipping town for a bit is also a perfect excuse to get some mental distance from their omnipresent mobile devices. But the desire for digital distance comes with a layer of irony — those mobile devices are increasingly what make travel possible in the first place.

People rely more than ever on mobile technology to find and book travel reservations. A slew of stats from the Internet travel giant Expedia show just how much people plan their trips while already on the go.

More than 65% of people who book a hotel room within 24 hours of checking in do so from a mobile device, according to Expedia. More than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the harried, last-minute traveler in recent years. Hotels with ratings between two and three stars are most commonly reserved via mobile devices, indicating that they’re likely the best (or most available) last-minute lodging option.

Nine of the top 10 cities for reserving rooms while on the go are in he United States, with Paris as the only outlier. In Las Vegas, a whopping 32% of all bookings are made on mobile devices. Los Angeles and Orlando also top 10%. And when do people use their mobile devices to plan trips? Friday and Saturday are the most popular days, showing again just how valuable smartphones have become for enabling that spontaneous weekend getaway.

Source: Mashable.com, Expedia.com