Tag Archives: Image

Why Wall Street MUST Engage In Serious Social Media Efforts

Latest since the financial crisis, Wall Street organizations have a difficult stand with the public. The image is bad and this is probably an understatement. Over the past few years hardly any organization or leader of a Wall Street organization has made an effort to improve the public opinion. The opposite is the case. Just recently JP Morgan Chase, Morgan Stanley and Goldman Sachs provided the public again with bad ammunition against their brands and public images. The constant inactivity in brand maintenance is now starting to hurt the bottom lines.  It can now be watched how some minor efforts have started taking place.

In the past those brands believed that their brands have nothing to do with the public, since only a few are catering their services to people on the street. Morgan Stanley and Goldman Sachs don’t cater to the average Joe on the street and if, only in an indirect way. This assumption is as wrong as it gets. It took a while until this came to the surface, but since Facebook’s almost scandalous IPO even the last on Wall Street should have gotten the message. For those that haven’t understood why they have direct contact with the public and why this can hurt future business, here is the short and easy explanation: Continue reading

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Banks and Financial Industry lacking Social Media Skills

It is no secret that the banking and financial industry are lacking (with little exception) social media skills. Especially since the financial crisis started the public opinion and image went down the t…. Do you think they should do more in regards to social media to improve public opinion, brand management and marketing efforts overall? Your comment on the subject is appreciated.

Banks and their efforts to do nothing for their Image and Brand.

I am following the news on a daily basis. Business, Politics, Marketing, Social Media, PR, Soccer and a few other topics are on the table every day. You might think this is a lot to cover, I am lucky, it is my job, it is my hobby and it is what I like to do when I have time. Information addicted, news junkie and such I have been called. Anyway. Continue reading