Tag Archives: Inbound Marketing

Inbound Marketing: The Steps To Better Lead Generation – Infographic

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Lead generation from your website has always been the spawn of nightmare. Come to think about it, what’s lead generation anyway? To put it simple, it’s generating interest. It used to be called buzz. It was kind of like a first cousin twice removed of advertising. Nowadays in the online realm it’s similar to a very distant uncle of inbound marketing.

Source: Squirrly

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Inbound Marketing In 5 Steps – Infographic

In order to turn your business into a lead generating machine, it is important to understand how inbound marketing works. Have a look at this infographic and get started. Continue reading

Saving Time On Content Creation

5 Awesome Tips for Saving Time on Content Creation for B2B Lead Gen! – B2C

If you have ventured into the world of content/inbound marketing you will know that it is a time consuming and long term commitment, and even though the investment is well worth it, (precisely a 62% reduction in the cost per lead from inbound vs outbound marketing) there is still the issue of time, and lack thereof!

If you haven’t yet ventured into content marketing, be very ashamed and stop acting like a granny, it’s 2013. Continue reading

Healthcare And Inbound Marketing: Content Is Key – Infographic

The digital shift over the past few years has moved the healthcare industry online. Establishing an online presence has never been more important. Despite initial hesitation, many healthcare service providers are strategically moving towards a greater and more responsive online presence. Continue reading

Inbound Marketing: What, Why, How – Infographic

Inbound marketing has been added to a lot of people’s vocabulary lately. Why? Because it encompasses what every business needs to survive: real marketing.

Take a glimpse into the what, who, why, when, how, and where of inbound marketing. These basic fundamentals will not only give you insight into this necessary strategy, but it will also give you a starting point for your own online business goals. Continue reading

Monetize Your Inbound: How Real-Time Marketing Fuels Your Funnel – Infographic

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel… Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel!

Source: Visual.ly, Insightera.com

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The Inbound Marketing Boom – Infographic

The social web and ever-evolving technology have made inbound marketing one of the most sought-after tactics for business in 2012. Take a look and see how it might help you.

Source: Pamorama, HighTable.com

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Inbound Marketing, A Guide For Chief Marketing Officers – Infographic

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

After reading this post, make a list of your top three to five competitors and perform your own competitive analysis. Do your competitors have a presence on Facebook, Twitter, LinkedIn, YouTube or any of the other social networks that exist? If they do, shouldn’t you. If they don’t, isn’t this a great opportunity for you to get in the game early and become a trailblazer?

Outbound Marketing
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.

Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.

Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. Why not take advantage of this fact and use it to grow your business?

Source: Social Media Today, Marketo