Tag Archives: Influencer

Connecting With Brands: Digitally Engaged Moms – Infographic

As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping. Continue reading

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10 Faces Of Influence – Infographic

Inspired by the rich variety of influencer types our customers discover through Traackr and by the successful engagement strategies they have built in their influencer marketing programs, we looked for patterns and identified 10 key influencer archetypes. Continue reading

The Power Of The Pank® – Engaging New Digital Influencers – Infographic

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PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they are a highly appealing demographic for marketers because of their dynamic influence and digitally-connected lifestyle.

Source: Visual.ly

 

Agents Of Social Media: Who Are Hootsuite’s Users – Infographic

After reaching 1 billion messages sent and 4 million users, HootSuite produced an infographic celebrating its user base. HootSuite users are influential, engaged and active across multiple social networks.

See this Secret Agent inspired infographic for info about HootSuite users including: user and team growth, mobile signups, messages sent, HootSuite’s global network, advertising agencies using the dashboard and more

Source: Hootsuite

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25 Influencers In Customer Service – Infographic

The Customer Service community is a vibrant gathering of people focused on driving forward-thinking, customer-centric conversations in business today. These community members are dedicated to recognizing excellence in customer support and service, and pushing forward new ideas and ways to not only deliver excellent customer service, but also measure its impact both in traditional and social business terms.

Engaging and exceptional customer service is something that MindTouch is deeply committed to, not only via our awesome service team, but through our products as well. Over the last couple of years, we’ve drawn from these leaders to inform on our product strategy, and it clearly shows, given the amazing response to our social knowledge base by our customers and peers.

With that type of influence and thought leadership, we thought it was suitable to frame our next “Most Influentials” list on this very important group.

What does it mean to be influential?

To us, it’s not just about how many followers you have on Twitter (one-dimensional) but your strength and influence you have in all corners of the Internet (multi-dimensional). For example, how passionate your followers are about the topics you share (do they re-post, share, comment?), how well you leverage new technology, your ideas and best practices that push the envelope and how you drive conversation to benefit the industry as a whole.

With that in mind, we compiled our rankings from a variety of multi-dimensional metrics to measure influence. Our formula consisted of a weighted average across a range of metrics including Alexa, Twitter, Klout, PeerIndex, socialmention (passion and strength), Twitalyzer and HowSociable. In addition to calculating out the Most Influentials using our own special algorithm, we asked for YOUR votes to name the Top 5 Most Influential in a recent poll. The outcome were astounding. With over 1,000 votes – we took the wisdom of the crowd and applied those results to our final list. Thank you to all those who voted and contributed to our final ranking!

The infograph illustrates how much influence the individual has in relation to the other thought leaders. We published a few of the scores we considered for this ranking; Twitter followers, Klout and PeerIndex. These thought leaders were first scored for influence then compared to one another to create the top 25 ranking.

Source: Mindtouch

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Social Media Influencers vs. Brand Advocates – Infographic

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It”

The biggest issue is that we tend to confuse audience with influence. Having a lot of Twitter followers doesn’t give you the power to drive action, it gives you the power to drive awareness. Those are different abilities with unequal degrees of usefulness, just like the power to fly (Superman) is better than the power to swim fast and talk to fish (Aquaman).

The other issue is passion. True influence requires two things: audience and advocacy. Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.

In the original post, I recommend focusing these types of programs first on harnessing the passion of current customers, who make up for in passion what they may lack in audience, and then expand to influencers who bring the audience but perhaps less passion.

Our friends at Zuberance.com (which helps companies activate customer advocates) worked up this infographic that illustrates the differences between influencers and advocates. Feel free to share it, embed it, etc.

Source: Zuberance, Convince & Convert, Jay Bear

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Scoring Klout – How Klout Works – Infographic

By Shea Bennett on June 29, 2012 6:00 AM

Are you a fan of Klout?

Perhaps, like me, you’re a skeptic. Perhaps you’ve heard of Klout, but don’t really know how it works. Perhaps you use Klout, but don’t know much about it. Perhaps you want to use Klout, need more information, but are trapped under something heavy.

Boy, have we got the infographic for you.

Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks to gauge your Klout Score, which is a number between 1 and 100. The average Klout score is actually 20, so anything above this means you have more Klout than your common or garden social networker. And as your score increases, it becomes exponentially harder to increase your Klout.

Why would you want to do this? Well, that’s the $64,000 question. Cynics say that your Klout score only really matters to other Klout users, but folks who boast a high number can receive all manner of perks and freebies (although that’s mostly limited to those lucky folks in Silicon Valley the U.S.). Everybody likes perks and freebies, so many people try really hard to boost their score, which makes them more attractive to perk-providing brands, plus anyone impressed by a high Klout number, who the brands hope to target. Rinse and repeat.

Yeah, it’s all one big circle jerk. But however you feel – and I hope I haven’t influenced you in any way – knowledge is power, so this infographic might help to pull the curtain away from exactly what it is that they do to calculate your Klout score. Whether that makes the service any more valuable is something that you will have to decide. But I will say this: any system that determines that a 17-year old Canadian teenybopper has more online credibility than the political leader of the free world needs to be taken with a very hefty pinch.

And me? My Klout score says I’m more influential than Pepsi. In your face, sugar water. In your face.

Source: Shea Bennett, mediabistro.com, thedegree360.com

What to know about Empire Avenue

Empire Avenue is a social media site with its own dynamics. Unlike Facebook, which is, in my eyes, a very static site, you can post what you had for breakfast, or not, and people like you anyway, Empire Avenue requires you to be active on a regular basis. At least if you want to get anywhere in the gaming part of the site. You need to buy shares, increase your dividends, both on the receiving side AND giving side. If you just sit there and watch, frustration is around the corner. Continue reading

Top 10 Women Influencer in Social Media…