Francesca Levy, Editor at LinkedIn, and Nick Thompson, Bloomberg Contributing Editor, discuss personal stories from LinkedIn Influencers about their career mistakes. They speak on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)
The place where businesses struggle to find a safe way to invest their money is in the realm of word of mouth advertising, engaging and employing those people who can effectively influence their audiences in the marketplace. As this info graphic shows, influencers in social media have the potential to direct market behavior among their peers and beyond. What most research doesn’t show, is how to effectively take advantage of that. This info graphic fills in some of those blanks. Continue reading →
If you are not taking advantage of your influencers and advocates, you are wasting valuable resources. This is an important read for every business active on social media. Here is a guide on how to activate your social advocates and influencers. Continue reading →
In our latest study with KRC Research, Weber Shandwick explores “The Women of Social Media,” the second segment on digital women influencers. The study of 2,000 respondents identifies women who are influential in social media and provides new and unique insights as communicators evolve their strategies in this new era of digital engagement. Continue reading →
Social media seems to continue to be the nut that can’t be cracked when it comes to sales figures. With few exceptions, retailers and the business world in general have yet to figure out how social media can be a part of a solid sales campaign. There are various reasons for that. Continue reading →
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