Tag Archives: Infographic

Content Marketing: Increase The Quality Of Your Content – Part 7 – Create An Infographic

Create an Infographic

Any B2B marketer will have an Infographic in their arsenal of content marketing tactics. One of the biggest struggles is finding content to create an Infographic on. An easy way to get started with an Infographic is to summarize long blocks of content you have on your website and turn them into a visually appealing infographic. Continue reading

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This visual guide details how users are interacting on Google+ and how brands can utilize the network to engage with their community.

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Business: Multitasking Lowers Productivity And IQ – Infographic

Pride yourself on multitasking? You may need to take a closer look at how you tackle your to-do list.

Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it.

This infographic from OnlineCollege.org details how often we confuse multitasking with actual distraction. For example, employees who use a computer for work are, on average, distracted every 10.5 minutes. Students who bring their laptops to class aren’t doing much better, since 62% of the web pages that they open during class are completely unrelated to the lecture. And what about the 67% of people who check their email or use a mobile web browser while on a date?

Focusing on more than one thing decreases your productivity by 40% and lowers your IQ by 10 points, according to Harvard Business Review. And it almost goes without saying how dangerous it is to multitask while driving.

Check out the infographic below for more stats on how multitasking affects the average person. Do you think you’re part of the elite 2% that can achieve it?

Source: Mashable.com, online college

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Social Media Marketing VS. Traditional Marketing – Infographic

Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes.

But how does social media compare to traditional marketing? What are the pros and cons of each?

The advantages of social media marketing are numerous.

It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email
Social media is the only marketing platform that allows you to engage and interact with your consumers – it’s a two-way relationship, which can be hugely lucrative for brands
The results are measurable, and marketers can take immediate action to spot trends and re-align campaigns

It’s not all gravy, though. Social media campaigns can be time consuming and the impact can disseminate very quickly, whereas traditional marketing campaigns, certainly in television, can produce short term results that have greater tangibility.

This infographic from Kuhcoon.com takes a closer look at social media vs traditional marketing.

Source: mediabistro.com, kuhcoon.com

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What Is An Infographic? – Infographic

Even though infographics are hugely popular I’m still surprised by the number of inquiries we get from people who aren’t sure exactly what they are, how they are created or why they are important.

So, we sat down and decided to make an infographic about infographics!

Source: Performancing.com, Infographiclabs.com

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The Recreation And Outdoor Industry – Infographic

Source: Visual.ly, active junky

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Marketing And Customer Retention – Infographic

With so much competition for the consumer dollar, customer retention has become a growing area of focus for businesses. According to a recent study by Acxiom and Loyalty 360, 85% of businesses use customer retention strategies focusing on an array of things from rewards programs to 1:1 marketing. When it comes to budget, 84% of executives polled devote less than half of their overall marketing budget to customer retention, and 40% devote less than 10% of the budget. However, 57% stated they plan to increase the budget devoted to customer retention. The key to successful customer retention is to make customer loyalty the backbone of the organization—not just something marketers focus on. Only 10% of marketers strongly feel they know who their most loyal customers are and how to get them to engage with their band, proving customer retention and engagement is a field many organizations can improve upon.

Source: visual.ly, carousel30.com

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The Lifeblood Of Your Business – Building A Fan Base – Infographic

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base. In this infographic we’ll tell you how a fan base can make a real difference and what you can do to nurture it.

Source: Visual.ly, kissmetrics

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Social Media and Customer Service – Infographic

It’s seems like theses days you are more likely to see a commercial saying “like us on Facebook” than not. Brand involvement has always been the name of the game but today’s technologies allow us to be more involved than ever. Theoretically you can talk directly to Oreo or Coke by posting on their Facebook walls. So why is this so important? When you have customers interacting with your product even when they are not using it you have created a customer base more loyal than others.

Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.

Source: Bluewolf, daily infographic

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The Evolution Of The Job Application – Infographic

Just as it’s revolutionized everything from grocery shopping to travel, social and digital media have had an enormous effect on the job hunt. With technology moving forward every day, the job discovery and application process is constantly evolving and in flux. To embrace the future, however, we must look to the past.

The infographic below, compiled by Spark Hire, examines the evolution of applying for a job, chronicling innovations as seemingly mundane as the invention of the post office (remember snail mail?) to the development of a little thing called the Internet.

Source: Mashable.com, SparkHire

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Cyberbullying On The Internet – Infographic

The explosive growth of social media in recent years has enabled a lot of new opportunities for kids and teenagers — sharing achievements with family, making plans with new friends and reliving past memories with old friends, just to name a few.

But the proliferation of social networking has also come with an unfortunate downside. Bullying and nastiness become easier when all they take is a few keystrokes and can be hidden by online anonymity.

Cyberbullying isn’t new; a 2004 study found that 42% of kids had been bullied online — and that’s before Facebook, Twitter and other networks eclipsed MySpace and started a social revolution. With more and more kids maintaining online profiles and owning smartphones, tablets and other connected devices, the potential for abuse has multiplied.

Internet education portal OnlineCollege.org recently rounded up stats from a number of press and research outlets to compile the infographic below, looking at how connected young people are today and how prevalent cyberbullying has become. Among their more interesting findings: 90% of teens who witness cyberbullying online say they ignore it, just 40% tell their parents and 81% of kids say it’s easier to get away with bullying online than in person.

Online embarrassment can lead to real world harassment, too — and celebrities can become victims as well. “Friday” singer Rebecca Black said last fall that she was forced to quit middle school after ridicule following her viral video. But the Internet can also come to the rescue of real world bullying victims. After footage of a New York bus monitor being mercilessly taunted by middle schoolers went viral online, web users rallied to raise her a vacation fund that ended up totaling more than $600,000.

Source: Mashable.com, onlinecollege.org

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The Future Of Social Apps In Marketing And Social Media – Infographic

Source: ClickSoftware, Soshable, Bryan Wallace

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The 17 R’s Of Mobile Marketing – Infographic

17 R’s of Mobile Marketing Infographic

17 R's of Mobile Marketing Infographic

The 17 R’s of Mobile Marketing

1) Review your web analytics to determine what percent of your visitors are using mobile devices to access your website. A simple way to check this is to use Google Analytics, which provides data on whether your visitors are coming in from a desktop or a mobile device. If you’re a retail location, your mobile visits may account for up to 50% of your total traffic. If you’re a traditional B2B company, your mobile visits may be closer to 15%. Either way, tracking mobile visits vs. desktop visits can give you insights into how your prospects are finding information about your products or services.

2) Relevant messages are a critical part of mobile marketing. A great way to keep them relevant is to ask people who opt-in for mobile marketing messages to indicate their interests when signing up. For example, if your company is taking part in a trade show, you might encourage people to sign up for a free giveaway by scanning a QR code at your booth. When they scan the code and opt-in, you can ask them to indicate their business interests, which will ensure that future messages to them stay relevant and meaningful.

3) Request feedback from your subscribers on how they perceive your mobile marketing campaigns. This can be done through regular email, or via a mobile survey subscribers can answer via their smartphone. If you’re requesting feedback via smartphone, keep questions short and closed-ended. Questions like “Can you rate our customer service on a scale from 1 to 5?” are great. But open-ended questions such as “Can you explain your most recent customer service experience in the form below?” won’t be thumb-friendly and should be avoided.

4) Recruit customers and prospects that are receptive to your mobile marketing campaigns. If your target market is between the ages of 14 and 45, the odds are they’re smartphone-savvy and would be likely to connect via a mobile marketing campaign. But if your target market is under the age of 13 or over the age of 65, mobile marketing may not be your best option since mobile usage is lower for those segments.

5) Registering for your mobile marketing programs should be easy, so keep forms extremely short. Forms that are thumb-friendly will get better results than forms that are longer and more in-depth. As a side note, even if your forms are short, your privacy statement shouldn’t be. Prospects and customers will want to know how their information is being used, so be sure to provide an easy way to read the fine print.

6) Rate the usefulness of your campaigns to your subscribers on a scale of 1 to 10, with 10 being the most helpful. By doing so, you’ll be able to track the percentage of your campaigns that provide high value. Why is this important? When someone provides your business permission to reach them via their mobile device, they’ve given you a very personal invitation. (Think about how many people keep their mobile phones by their beds, and this will all make sense.) Therefore, your mobile marketing messages should provide something of genuine value. In other words, be sure to send them more 10s than you send them 1s.

7) Region or location-centric messages can be very valuable to your customers – particularly if the subscribers are encouraged to visit a location for a special promotion. SUBWAY sandwiches in the U.K., for example, sponsored an opt-in SMS campaign where customers received special offers via text when they walked by SUBWAY locations. Similar location-based campaigns have been run on the B2B side of the equation, most notably at trade shows where location-based banner ads were deployed to people participating in the event. When you deploy mobile marketing messages that acknowledge the recipient’s specific location, you’ll generate a higher conversion rate. Ultimately, that results in a better ROI.

8) Reminders about time-sensitive information or tasks are another great use of mobile marketing messages. Doctors and dentists are using SMS to send appointment reminders to patients. And TV networks have run mobile ads that allow people to set up reminders on their mobile calendars about program schedules.

9) Respect the frequency of mobile message use. One study by CTIA.org indicated that text messages are read within 4 minutes of receipt compared to 48 hours for an email message. Since people read some mobile messages immediately, the wear-out factor is higher than with other forms of marketing. Keep that in mind when deploying your mobile marketing messages – too many messages will result in a high unsubscribe rate.

10) Return important notifications to keep customers updated on the status of their engagement with your company. “Your order is being shipped” and “Here is your tracking number” are two helpful messages that customers would like to receive once they’ve opted in to receive messages from you via mobile. Always include a reminder that says, “Click here to opt-out of future messages like these.” Providing that kind of flexibility builds trust with prospects and customers.

11) Respond to “Reply” texts quickly. Text messages from prospects and customers are just as important as a phone call or an email. Unfortunately, they’re often overlooked or fall through the cracks. Be sure to have systems in place that prevent this from happening since there are very few things that will frustrate a customer as much as being ignored.

12) Record and document any issues or feedback concerns, then act on those concerns in a timely manner. Sometimes this may mean a change in the campaign strategy or it may simply mean a change in tactics. Either way, by keeping track of feedback and concerns, you’ll be able to adjust your campaign and improve your results over time.

13) Responsible campaigns and programs will encourage customers to look for the next notification. Design your campaigns to be brief yet tantalizing for your target groups. A successful mobile marketing campaign provides something of value with the promise of additional value for people who stay engaged. That’s why mobile apps like Foursquare and SCVNGR often provide extra bonuses for people who “check in” more than once.

14) Referral campaigns can be a great way to gain new subscribers and customers. One way to do this is to run a mobile banner ad campaign that, when clicked, sends an email or text message to the mobile user’s friends. By providing this “forward to a friend” feature, you’ll get more bang for your buck and improve the ROI of your mobile marketing program.

15) Rely on good systems and software that not only deploy your mobile marketing messages reliably, but also measure and provide statistics about campaign performance. The old saying “Garbage in, garbage out” is as true in mobile as it is in other forms of marketing. The more reliable the data that goes in, the more reliable the results that come out.

16) Reality is that mobile marketing is new, and therefore not many companies have fully adopted a mobile marketing strategy for their business clients. While the vast majority of companies have plans to launch mobile marketing campaigns in 2012, up until recently, most companies didn’t even have a plan in place. Have patience knowing that this is a growing segment – and the growth is definitely accelerating.

17) Rapid adaptation to new trends and techniques in mobile marketing must be incorporated into your plan’s strategy. If a mobile campaign is not working, or if there is a better way to implement a program, don’t be afraid to change your plans. Also, the world of mobile users often expect there to be frequent changes – so set routine changes and improvements as part of your strategy.

There are so many changes happening in mobile marketing today that it’s hard to keep up, but that shouldn’t discourage you from diving right in. The fact is, your consumers are using mobile almost every hour of every day, so shouldn’t you use it, too? Let us know your thoughts on what’s working for you in mobile marketing – the HubSpot community would love to learn from your experiences!

Source: Hubspot

 

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Texting and Driving: A Crash Course – Infographic

Texting and driving a car at the same time is a dangerous and irresponsible combination — but people do it anyway. A series of sparse, haunting public service ads from AT&T provides a spooky reminder that even sending or receiving short messages can lead to death or lifelong crippling injury.

The numbers back this up, too. Results vary, but some studies have found that upwards of 20% of all car accidents involve cellphone use of some kind. That can total more than a million collisions per year that might have been avoided without cellphones involved.

A government report from 2009, meanwhile, found that texting makes a car crash a whopping 23 times more likely than if drivers were simply focused on the road.

Other studies have reported equally disturbing results, but states are fighting back by passing laws that prohibit talking and texting on cellphones while behind the wheel. Still, laws can only go so far and people continue to text and drive.

The Internet education portal OnlineSchools.com recently rounded up findings and reports from sources including the The Washington Post, the Governors Highway Safety Association, Virginia Tech University and others to produce this infographic. Check it out for a rundown on how much people text and drive, and let us know in the comments — why do you think people continue doing something that clearly puts their own lives and those of others at serious risk?

Source: Mashable.com, OnlineSchools.com

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Blogging Is Like Sex? – Infographic

Blogging is like sex. Little painful at first. But you get used to it, and then you even start to enjoy it.

Most fascinating piece of information provided in the Infographic (made by GenYMedium) is the number of blogs on the Interwebs. Also, there’s some great info on the frequency with which readers consume blog content, as well as traffic stats, which to a business means lead generation potential.

Source: GenYMedium, Business2Community