Tag Archives: Infographics

The State Of Infographics – Infographic

Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fuelling the need for instant results by providing content in bite-size, digestible chunks. Continue reading

The Rise Of The Infographic

This is an infographic about…infographics. It includes our definition of an infographic, charts internet popularity and explains the benefits of using them. Continue reading

Infographics: Facts, Trends and Impact – Infographic

How IGs Impact Social Networks?

– The first IG was published in 1626, but has only become truly popular since 2009
– Traditional Posts vs. IG Posts
– Twitter averages
– Traditional = 62 retweets
– IGs = 587 retweets
– Linkedin averages
– Traditional = 7 shares
– IGs = 51 shares
– Stumbleupon
– Traditional = 39 pageviews
– IGs = 330 pageviews
– With the right topic, an IG can reach up to 15 million people

Trends in IGs – According to Google

Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords
– Keyword “Infographic”
– Peak Ranks per Year:
– 2004: 12
– 2009: 14
– 2010: 28
– 2011: 62
– 2012: 100
– Global Ranks (top 6):
– Philippines: 60
– South Africa: 56
– New Zealand: 50
– Netherlands: 41
– India: 38
– US: 38
– Rank by City (top 6):
– Singapore: 100
– Bangalore: 59
– San Francisco: 58
– Sydney: 39
– Chicago: 36
– Melbourne: 33

View, Like, Comment

Some of the most viewed, liked and commented on infographics in recent history
– What are the Odds?
– How Much Can You Trust a Bearded Man?
– Should I Text Him? – Flowchart with tips for helping to navigate relationships.
– Evolution of the Geek
– Why Startups Fail – Startup Genome project analyzed data and came up with some answers
– The Work We do to Pay Taxes – How much do we work for “the man” on any given day?
– Headache: Everything You Need to Know – Different types of headaches, causes and treatments
– Formal Dining Setting – What you need to know for your fancy dinner party
– We All Want to be Young – The power of today’s youth came directly from those before them
– Kitchen Cheat Sheet – All the interesting info you need when cooking
– Advertising vs. Reality – Fast food items were purchased, taken home and photographed immediately

Topic Trends

Number of IGs per category out of 25,927 IGs (on Visual.ly)
– Animals – 329 (1.3%)
– Business – 3,289 (12.7%)
– Computers – 1,003 (3.9%)
– Economy – 1,885 (7.2%)
– Education – 1,089 (4.2%)
– Entertainment – 1,136 (4.4%)
– Environment – 882 (3.4%)
– Food – 852 (3.3%)
– Gaming – 246 (0.9%)
– Geography – 356 (1.4%)
– Health – 1,752 (6.8%)
– History – 112 (0.4%)
– Home – 205 (0.8%)
– How To – 363 (1.4%)
– Human Rights – 140 (0.5%)
– Humor – 435 (1.7%)
– Lifestyle – 1,470 (5.7%)
– Love & Sex – 331 (1.3%)
– Olympics – 185 (0.7%)
– Other – 911 (3.5%)
– Politics – 1,096 (4.2%)
– Science – 456 (1.8%)
– Social Media – 2,348 (9%)
– Sports – 962 (3.7%)
– Technology – 2,597 (10%)
– Transportation – 795 (3.1%)
– Travel – 566 (2.2%)

Infographic Companies

A Google search shows these 3 at the top of the list for “Best Infographic Companies”
– NowSourcing.com – “We bet you’ve already seen our work”
– Infographics.avalaunchmedia.com – As seen on CNN, NYT and Mashable
– Brafton.com – “Go viral with awesome infographics!”

Source: TopMarketingSchools.net

state-of-infographics

Business And Information: Why Your Business Should Work With Information Graphics – Infographic

We live in an information-saturated world. For your business to succeed, you need to capture and hold the attention of customers long enough to get your message across. The big question is how do you get your message noticed, understood and retained? The answer is simple – leverage the superior communication powers of information graphics.

Source: Kapdesign

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The Impact Of Infographics In An Infographic

In the beginning of 2009, the word infographic wasn’t well known to people online. Of course, a few people here and there knew what it was, after all, the first infographic was published back in 1626. The phenomenon of the infographic really started to take form in late 2009. It has now become a standing content format on many blogs and news sites across the Internet. But what exactly is the impact of an infographic when it comes to traffic and social media interaction? In order to answer that question, we have to delve into a lot of social media analytics and try to make sense of it all. That is exactly what I have done, and what we will present to you here today.

The impact of an infographic can be measured on many levels, which makes it all just a little bit more complex and complicated to present. With the help of NowSourcing, we have been able to produce an infographic that will compare the traffic and social action impact of an infographic post with a traditional post that does not involve an infographic. It’s through social media analytics that a clear image slowly emerges to tell a story that for some has just been a question without an answer.

By looking into our own social media analytics and statistics, I have been able to determine the impact factor of 500 of the latest published infographics on Bit Rebels compared to 500 of our latest published traditional articles. The result is nothing less than astounding. We have decided to name our infographic ROI: Return On Infographics, which is the main topic of my research. What is quite clear is that traffic increases significantly and the social media actions (which are actions such as likes, retweets and subs) skyrocket when publishing an infographic in comparison to a traditional article or post.

Trying to determine which social network is best suited for infographics based on the increased amount of social media action, click through rate and traffic was quite simple as well after we accumulated all these social media analytics. It seems to be the natural step after our previous data mining, and it comes as no surprise that LinkedIn is the winner in the race, closely followed by Facebook and Google+. What is surprising though is that Pinterest is so far down on the list. But then again, Pinterest is still being developed, which means this might change in the near future. After all, social media continuously changes and so will the social media analytics.

So as you can see, infographics have a profound impact on both traffic and social actions on websites and blogs around the Internet. No wonder this phenomenon has been continuously growing since back in late 2009 when it started to become popular. Apparently the price for an infographic, which starts at around $1,000 and goes all the way up to $10,000, doesn’t seem to scare people off from hiring infographic design services. It’s quite the opposite actually since it will significantly increase brand awareness and drive traffic and social media actions right to the source of the research itself, namely your website. This will definitely increase your share of social media analytics which will help you prepare your next move.

I think what is most important is the topic of the infographic itself. Pick a good one and your infographic can achieve a reach of up to 15 million people, if not more within the social media networking world. That’s a pretty good promotional tool for a company that is looking to expand their client base and present their product to the masses. So, when you think about it, paying $1,000 for an infographic is really not that much considering what you will get in return. I guess that is why we named our first infographic ROI: Return On Infographics. Nothing can really tell the true story like social media analytics do. It’s all in the numbers, and the more you keep an eye on them, the better your chances are that you will find a way to increase your influence as a website overall.

Source: NowSourcing.com, BitRebels, Richard Darell