Tag Archives: Instagram

What Your Instagram Filter Says About You – Infographic

Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. Continue reading

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How Social Partnerships Affect Brand Engagement – Infographic

It’s been three months since Instagram killed support for Twitter cards, yet we still regularly hear complaints about the newfound hassle in tweeting your ‘grams: “Tragic,” the chorus goes. “So lame.” Continue reading

The Most Instagrammed Venues @SXSWi 2013 – Infographic

Analysis of pictures made on Instagram tagged with Foursquare venue. Most likes, comments, pictures per venue. Most liked users (“influencers”), popular locations, grumpy cat… Continue reading

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Instagram is in the news for all the wrong reasons. After announcing new terms, the service experienced a huge drop in usage and visits. The infographic below was created by wishpond and includes numbers and statistics from before the change … Continue reading

Technology, Social Media: The 5 Biggest Internet Entrepreneurs of 2012 – Infographic

Pinterest: Paul Sciarra, Ben Silbermann

– Bio: Following in the footsteps of his parents, doctors in Des Moines, Iowa, Ben Silbermann attended Yale in 1999 only to realize that he did not want to become a doctor. In 2006, Silbermann jumped ship and headed to Silicon Valley to do customer support help for Google.
– Story: Launched March 2010, Pinterest was the brainchild of failed app designers Ben Silbermann and Peter Sciarra.Corkboard style layout, users can “pin” interesting stories, pictures, recipes, etc and share with others.
– 4 months after launch: 200 users
– “in stealth mode but not because we wanted it to be” -Silbermann
– Silberman personally wrote to the first 5,000 users with his phone number for any questions
– After nine months: 10,000 users
– Steadily grew 40%-50% every month since inception
– To Pivot or Not To Pivot: Rather than admit a humiliating defeat, Silbermann and Sciarra continued to improve Pinterest.
– Pinterest kept with their original design and idea, the iconic pinboard grid, turning many investors and engineers away.
– While there was no press coverage of the startup and very few users, those who were involved really liked it and best of all, used it
– 20% of Facebook users are on Pinterest daily
– March 2012 users- 72% men, 28% women
– Now Pinterest has the third largest user base behind Facebook (1 billion) and Twitter (140 million) at 1.1 million active users
– VENTURE FUNDING TOTAL- $138M

Instagram: Kevin Systrom

– Bio: Kevin Systrom graduated from Stanford with a B.S. in management science and engineering, the perfect storm. After interning at Odeo (led the way for Twitter), Systrom got his first glimpse of the world of startups.. Leaving his job at Google, he set out to create the next big thing. [some information may need to be verified]
– Story: Born from the ashes of Burbn in 2010 when “checking in” was, well, in. This basic app incorporated pictures. To Systrom’s surprise, users weren’t using it to check in, they were using it to share photos.
– Launched October 2010
– Systrom left his job and within two weeks raised $500k
– Burbn ended up being cluttered, too busy, and prone to crashes
– Systrom and his team cut it down to the basics leaving the photo, commenting and liking features
– Thus… Instagram:
– 25,000 users on the first day (a large number in late 2010 with fewer iPhone roaming around)
– Perfect launch timing with the iPhone 4 just being released
– 1 million users in the first 3 months
– This number continued to grow until it hit a staggering 10 million users, just for iOS in December 2010
– -Facebook’s acquisition of Instagram from $1 billion in April 2012
– Facebook/Instagram combination was the icing on the cake for Instagram
– 100 million users as of September 2012, says Zuckerberg
– VENTURE FUNDING TOTAL $57.5M

Twitter: Jack Dorsey

– Bio: Innovator/ Computer Programer, Jack Dorsey, is best known as the creator of Twitter, a social media tool using short messages for personal expression, though, at 15, he created a dispatch program still used by Taxicabs today.
– Story: Dorsey came up with the idea for a site that would combine the broad reach of dispatch software with the ease of instant messaging. He approached a now-defunct company called Odeo to pitch the concept.
– “He came to us with this idea: ‘What if you could share your status with all your friends really easily, so they know what you’re doing?'” -Biz Stone, former Odeo exec
– Dorsey, Stone and Odeo co-founder Evan Williams started a new company, called Obvious,
– Evolved into Twitter
– Within two weeks, Dorsey had built a simple site
– users could instantly post short messages of 140 characters or less
– Messages were known as “tweets.”
– March 21, 2006 – Jack Dorsey posted the world’s first tweet: “just setting up my twttr.”
– Originally deemed too shallow and ego-driven, Twitter gained respect as a powerful platform for political, social and personal campaigns.
– In its early days, the site suffered from frequent service outages.
– As celebrities and CEOs alike began tweeting, Twitter was no longer the brunt of so many jokes.
– In 2008, Twitter became a powerful tool for presidential candidates, McCain and Obama
– Twitter vaulted into international prominence after the 2009 Iran presidential elections
– Government had blocked text messaging and foreign news coverage
– 2010: Twitter had 105m users who, together, tweeted 55m times/day
– Jack Dorsey had his sights on other projects
– Jack became an investor in the social networking company Foursquare
– He launched a new venture, Square
– People receive credit card payments through a device plugged on their phone or computer.
– Twitter may have already revolutionized communication, but Dorsey isn’t done yet
– VENTURE FUNDING TOTAL: Nearly $60m

Turntable.fm: Billy Chasen

– Bio: Billy Chasen, after realizing the mediocrity of Stickybits created a whole new direction for the company, rather than shutting down and calling defeat. Creating a whole different set up from Stickybits (a barcode/messaging social app) into turntable (a social music app).
– Story: From the creaters of Stickybits, a relatively unsuccessful startup, turntable.fm was born. The social music platform letting users be their own DJs and share music with others. With just 9 employees and $7 million in funding, turntable started out slow.
– Founded in 2009 from the failure of Stickybits
– 2011- Popularity from celebrity investors such as Lady Gaga and Madonna’s managers and Jimmy Fallon.
– More than 300,000 “rooms” and 650,000 registered users
– streams 1 million songs a day
– $7 million in funding from Fred Wilson of Union Square Ventures
– In November 2012, turntable.fm updated it’s already popular platform set to up the count of users tremendously
– no limit to users in room
– a few people, or a few thousand (previous cut off of 200 users)
– like a real concert, those first get a better view of the DJ’s avatar
– cleaner interface
– iphone app- updated Dec 3, 2012
– “The hottest new club isn’t in Los Angeles or New York. It’s on a website called Turntable.fm…” -NYTimes
– Unlike other music applications, tracks are chosen by users, not an algorithm of “music you may like”
– there is something for everyone
– 140,000 users in its first month and 400,000 users in its first two months
– 1.2 million registered (2012)
– 120,000 active users (2012)
– VENTURE FUNDING TOTAL $7M

RockMelt: Eric Vishria

– Bio: Eric Vishria is the co-founder of RockMelt, alongside Tom Howes. Graduating from Stanford University with a BS in Mathematical & Computational Science and a minor in Human Biology; later serving as VP of Marketing for Opsware/Hewlett-Packard. In 2008 he left to create RockMelt.
– Story: Nine months after it’s launch in March 2011, RockMelt boasted over 1 million users: 2/3 of them under the age of 25. This discovery led CEO Eric Vishria to believe they’ve created the first web browser for the social generation.
– “We’re stuck with browsers that were designed before social media existed” -Vishria
– Average user:
– below the age of 25 (60%)
– installed on 1.3 devices
– uses it 7 hours a day
– 12 apps, used 26 times a day
– 7 chat conversations a day, up from 3, six months ago
– The web browser business has some heavy competition; people get so used to their browser that they hardly think about it, so getting users to change is challenging
– Chrome
– Firefox
– Safari
– Instead of digging for your own content, RockMelt brings your customized likes to life with updates from blogs, likes, and friends
– $10 million in funding from investors
– $30 million last summer from Andreessen, Accel Partners and Khosla Ventures in round B funding
– Integration of Facebook and Twitter on all devices in a cloud style.
– Recent ipad app release (2.0.3) allows sign in without facebook when 50% didn’t sign in at all
– 37% through Facebook
– 15% through Twitter
– following spotify and pinterest users can try it out before the commitment of social login
– Great for users who like constant connectivity to Facebook.
– Venture funding: $39.9 million
– Seed funding: $1.68 million

Source: BestFinanceSchools.net

internet-entrepreneurs

Are Your Photos Getting Shared? – Infographic

Did you know women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women? All this means you have to make sure that you post your photos in the right place. Read our infographic to learn more.

Source: muveeblog

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The Mobile Photo Explosion – Infographic

Photography experienced something of a renaissance when smartphones came along. Far from being dead, apps such as Instagram rejuvenated the artform.

An infographic by Overgram [iTunes link], an app that adds text to Instagram photos, details the evolution of photography from its birth in 1826 to modern-day usage on social networks.

Some interesting tidbits include: Facebook has 10,000 times more photos than the Library of Congress, photos make up 42% of posts on Tumblr and 741 million mobile phones worldwide have “some type of photo capability.” For more on the history of photography, check out the entire infographic, below.

What do you use to take photos? Tell us in the comments below.

Source: Mashable.com

Social Media In A High School Yearbook – Infographic

We all remember the cliques that made up high school — the jocks, the brains, the cheerleaders and the marching band. Each had their own interests and personalities that set them apart.

So let’s just call social media the high school of the Internet.

With Pinterest, LinkedIn, Yelp, Instagram, Facebook, Twitter and dozens more, this high school has plenty of cliques to fight over lunchroom real estate.

Web design company Wix took a look at each social network and found out which sites were the popular gang and which ones were the high school gossips. They found that social media stereotypes were built on what we all were sharing.

Wix dubbed Facebook the high school quarterback because of the site’s reputation for instigating cyberbullying — In 2012, 52% of students reported being bullied on the site. And in 2011, the percentage of students who Liked “drugs” was up dramatically.

In no surprise, YouTube was the drama enthusiast, but Wix also said that YouTube isn’t rolling in dough. Though Google+ has its share of money, being called the “rich kid.” But Google+ isn’t so popular, according to Wix — 30% of people who write a post on the site never return to write a second one.

And in every school, there’s the “flirt.” Wix says Instagram takes that role, mostly because of the amount of semi-nude pics and “me” hashtags.

Check out the rest of the social media yearbook in the infographic below:

New York City Impressions By Kat

New York City impressions by Kat_in_nyc – Click to see many more

Your comments are appreciated!

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

Source: statigr.am via Vitus on Pinterest

5 Brands That Understand Marketing on Instagram

5 Brands That Understand Marketing on Instagram.

In the past two years, 100 million people have discovered the filtering joys of Instagram. (Chances are you’re one of them.) And while Instagram is beloved for allowing us to snap and share our personal photos, it’s also begun to amass a following of brands that are leveraging the visually enticing platform to reach new audiences in creative — and effective — ways.

If you’re looking for inspiration on how to get started (or how to grow your current Instagram community with a cool campaign), check out how these five brands are already leveraging the platform well.

1. Free People

The fashion brand, owned by Urban Outfitters, recently attached individualized hashtag cards to its jeans. On the cards, customers were encouraged to take a picture of themselves in the jeans, post the photo on Instagram, and tag it with a specific hashtag. The result: Photos of fabulous jeans circulating not only on Free People’s feed, but their followers’ too. From there, moderators at Free People handpicked photos to publish on its website, turning its consumers into models and engaging with its community in a fun, impactful way.

Screen Shot 2012 10 23 at 2.24.25 PM 5 Brands That Get Marketing on Instagram

2. Comodo

A Latin American restaurant in Soho, New York, Comodo recently created an “Instagram menu” by asking patrons to snap photos of their meals through Instagram and hashtag them #comodomenu. Now, customers (and curious potential customers) are able to search the hashtag to see photos of the restaurant’s offerings, creating a more intimate and engaging dining experience. And whetting a few appetites, too.

Screen Shot 2012 10 23 at 2.26.03 PM 610x336 5 Brands That Get Marketing on Instagram

3. Tiffany & Co

Earlier this year, Tiffany launched an Instagram campaign that offered followers three new Instagram filters: Tiffany blue, peach, and black and white. (Who doesn’t want more filters?) Followers were also encouraged to tag photos of themselves and their significant others #TrueLovePictures, which Tiffany featured a selection of on its True Love in Pictures website. The campaign was a great way for Tiffany to provide its followers with relevant, brand-related content, while also inviting them to take part in the experience.

Screen Shot 2012 10 23 at 2.27.47 PM 5 Brands That Get Marketing on Instagram

4. Fashion’s Night Out

This year, Vogue’s Fashion’s Night Out launched an Instagram campaign around its iconic event, Fashion’s Night Out LIVE, that invited people taking part to tag their photos #FNO for the chance to have them published on the event’s microsite and Tumblr. The campaign provided Fashion’s Night Out with great user-generated content, plus a unique opportunity to connect with fashionistas taking part in the event in-person and virtually.

Screen Shot 2012 10 23 at 2.28.35 PM 610x413 5 Brands That Get Marketing on Instagram

5. Red Bull

Recently, Red Bull held an Instagram contest that gave away two tickets to this year’s Red Bull King of the Rock Finals basketball tournament in San Francisco. To enter, followers had to take a picture of themselves with a basketball in unexpected, surprising locations and tag their photos #TakeMeToTheRock. The contest not only got followers excited, but also allowed Red Bull to further its reach within the sports community in a natural, but fun, way.

Screen Shot 2012 10 23 at 2.29.40 PM 5 Brands That Get Marketing on Instagram

As you begin to create or amplify your presence on Instagram, focus on creating compelling day-to-day content. As with all of your social media platforms, make sure you’re posting often and with content that speaks to your audience.

And if you’re looking to launch a campaign, get creative! The more inspiring it is, the more your target audience will want to engage with your brand. And don’t forget to incorporate what you’re doing on Instagram across your other social media platforms so your community knows where to find you — and the types of fun content they can expect to find once they get there.

Know any other brands that are using Instagram in interesting ways? Tell us about them in the comments.

Source: Mashable.com

A Clever Guide to Not Failing Miserably on Instagram [VIDEO]

A Clever Guide to Not Failing Miserably on Instagram [VIDEO].

If Facebook is Lucky Charms, Instagram is just the colorful marshmallows. That’s the breakfast-themed wisdom laid down by filmmaker Casey Neistat in his charming and informative guide to not sucking so bad on Instagram.

SEE ALSO: Instagram Song Tells You to Put a Filter on it
 Like any form of social media, you can participate in a way that delights your network or you can abuse the system until you find yourself unfollowed, unfriended and talking to your cat. Neistat’s quick list of filtered photo etiquette tips ensures you won’t turn into an uber-hashtagging, selfies-loving Instagram outcast.

Kempt – Candice Swanepoel Cannot Let Go of the Beach

Kempt – Candice Swanepoel Cannot Let Go of the Beach.

MCD, RIP: Michael Bay and Tom Hanks, among others, share their memories of the larger-than-life Michael Clarke Duncan on his passing. [CNN]

Filtered: Three Instagram-famous photogs were given all-access to shoot the US Open on their phones. Here are the results. [Mashable]

Looking Underworked: The blokes over at Esky UK have some tips on not looking so damn tired all the time. [Esquire]

Dandy Tanner: Hypebeast catches up with Tanner Goods’ Sam Huff to talk leather and this whole heritage trend thing. [Hypebeast]

Source: Kempt

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Marketing: Instagram And B2B Marketing – Infographic

Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns. In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company.

Source: Marketo, Columnfive

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A Snapshot Of Mobile Photography – Infographic

Many of the photo filters on Instagram evoke a sort of instant nostalgia. Pretty soon, though, mobile photos will be just about all we have to be nostalgic for.

You’ve probably noticed the trend in your own photo streams and news feeds. Mobile is rapidly edging out analog and even digital photography. In fact, the popularity of analog shooting has dropped a whopping 98% since 2000. And while it might have been all the rage a couple hundred years back, we’re now snapping as many photos every two minutes as humanity as a whole did in the 1800s. Take that, Belle Époque!

Here’s a shocker: 3,500 photos are uploaded to Facebook each second, adding to its behemoth collection of 140 billion photos…Read More

Source: Mashable.com, HighTable.com

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How Instagram took America by Storm – Infographic

Have you caught Instagram fever? The flaming hot mobile app and recent $1 billion Facebook acquisition now has more than 40 million users.

This Online Colleges infographic shares some impressive stats behind the viral mobile photography app. Instagram gains one new user every second. One billion photos have been taken with the app — that’s roughly 58 photos uploaded each second…More

Source – Online Colleges