Tag Archives: Klout

Klout To Measure Influence. Really? – Infographic

an-infographic-on-how-to-amplify-your-klout-score_523fdf40ec46a

Klout is a popular tool these days. However, the value of the scores is debatable and the ways people use to increase their score further heat the debate. One is under the impression Klout measures everything, but influence.

The infographic below is presented by KloutScoreBook.com that provides valuable information on how to increase the Klout score and boost up sales. A closer look reveals on how Klout’s influence measurement can be (and is) misused just to increase the score. Klout a marketing and sales tool?

Source: KloutScoreBook

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Influence Marketing: Is It Worth Having A Look At It, Yet? – Infographic

influence-marketing--state-of-influence-report-2013_52003f321fdf6Companies are starting to look for  influencers on social media and the web. While there are several platforms trying to measure influence, the accuracy of their results is questionable, at best.

Some of the most popular tools and sites to measure influence are Klout and Kred, among a few others. While Klout is quite popular around social media users, and companies looking for influencers, its ability to measure real influence is limping. In times when it is possible to increase the Klout score with posting “catpictures”, it appears Klout measures usage more than any relevant influence and seems to be far away from delivering a relevant influence score.

However, companies have discovered that real influencers can be of value for marketing purposes. Many have started digging for such influencers and go beyond the scores of any measuring tool and check for relevant content and reach beyond “just posts” on Twitter and Facebook. Continue reading

Social Media Scoring And Monitoring: Buzz Equity – Infographic

Do you have Kred with your peers?  How much Klout do you have within your company?  Any idea how much Buzz your insights generate?  Feeling a little Topsy after a long day of marketing? Continue reading

Klout Scores: Which CEO’s Have The Most Influence Via Twitter – Infographic

Which CEOs have the most influence via their Twitter accounts? Here is the list according to Klout’s dubious scores. Continue reading

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The Social Sickness: Social Media Addiction – Infographic

Social media addiction: a disease likely affecting millions, but one that’s hard to track because it comes in many forms. The afflicted may reveal themselves as serial likers. They may have push notifications set for the most minor of social media updates. They may self-identify as “mavens,” “gurus” or “ninjas.”

But regardless of their appearance, they do walk among us. Of that we can be sure.

The following infographic, which comes by way of the marketing software company Marketo, details 10 of the most common types of social media fiends.

There’s “The Constant Checker,” who can’t go more than a few minutes without looking at his Twitter mentions or Instagram likes. There’s the Klout-obsessed “Self-Proclaimed Influencer.” There’s also the “Multi-Mayor,” who has to check in to a location every time she moves ten feet.

Any of these stereotypes hit a little too close to home? We certainly have to admit some do here. Check out the full infographic  for more. Then let us know in the comments — which of these personalities do you identify with? Are there any you would add?

Source: Mashable.com, Marketo

Bing Partners With Klout, Marrying Search and Influence

Bing Partners With Klout, Marrying Search and Influence.

bing-kloutMicrosoft and Klout have announced a new partnership between the two companies, which will see Klout’s data get incorporated into the Bing search engine. At the same time, Klout scores will begin to take into account Bing search results and queries.

The exchange of data is part of a long-term “strategic investment” that Microsoft is investing in Klout. In a Bing blog post, Microsoft says the sharing of data between the two companies is just the beginning of the relationship. The exact terms of the deal were not disclosed.

SEE ALSO: Your Klout Score Just Changed. Here’s WhyBing already incorporates social results into its search — mainly data from Facebook, Quora, Foursquare and others. Now when you search for someone on Bing (and you have social search turned on), you’ll also see that person’s Klout score. On the Klout side, scores will take into account how often people search for that name and presumably which links are clicked on (in the case of people with the same name).

Also, experts who appear in Bing’s “People Who Know” section of the sidebar will be recognized on Klout. The changes to Klout will come in the next few months, while Klout’s data will begin appearing in Bing immediately, Microsoft says.

How do you like that Klout will be incorporating Bing’s data, and vice versa? Share your impressions in the comments.

Source: Mashable.com

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Celebrity Endorsement 2.0 – Infographic

Celebrity endorsement. From hip-hop moguls to Hollywood heartthrobs, these days you can’t turn around without seeing a famous face plugging the latest product.

However, there’s a growing trend among the showbiz elite that sees celebs taking control of the brands they endorse and way they connect with fans. Young, wealthy and very well connected, this new generation of entrepreneurs are harnessing the power of the web to re-write the product promotion rule book.

We thought we’d look at this group of savvy celebs and compare how the major players are breaking the mould and lending their online influence to some of the world’s most exciting new brands.

How does king of tech Ashton Kutcher stand up against kitchen crusader Jamie Oliver? How are Gaga and Bieber using Twitter to boost their fortune?

Keep reading to find how the web’s most influential celebs are harnessing their star status to influence the way we shop.

Source: vouchercodes.co.uk, visual.ly

What Is Your Experience With “The New Klout” Score After The Change?

Almost 3 weeks ago, Klout changed the way they measure influence on the Internet. Some features were dropped and some were added, so claims Klout. I personally have experienced a 5 point drop and close to no movement in the score since then, by increased activity and increased engagement of my audience. RT’s, mentions, likes, comments and other vital engagement measures that, according to Klout, are important to determine the score, went up while the Klout score shows no impact.

Especially over the past three days this became obvious. While engagement on all sites increased, the score was stuck at the same number. This morning, on day 4, it went down 0.04 points.

What is your experience with Klout since the change? What’s the real change?

Your Klout Score Just Changed. Here’s Why

Your Klout Score Just Changed. Here’s Why.

Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

 

“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.”

 

The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.

 

While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them.

 

For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Getting 100 retweets from just 10 tweets will also weigh more into your score than someone who gets 100 retweets from 1,000 tweets. If the same people retweet your content everyday, their retweets will also be weighed less than someone who gets the same number of retweets from different people.

Real-World Influence

 

Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.

 

“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

 

SEE ALSO: 10 Things You Didn’t Know About Klout 

“Justin Beiber had a score of 100 and Barack Obama had a score of 94. Because we’re now looking at Wikipedia, and Barack has such an important Wikipedia page, his score goes up to 99 and Justin Beiber’s falls to 91”

 

Klout Moments

 

 

Klout Moments, a new page design when you log in, shows your most recent content , who it influenced, and how engaging it was. Your profile page on Klout now displays Your Moments, a look back at your most influential tweets and posts over the past 90 days.

 

Moments can also help you see what is making your score change.

 

“That was a common frustration people had,” says Fernandez. “Now you can see what resonates with your network.”

 

Fernandez describes Moments as a fundamental shift in Klout, and how people might look at the site, going from simply a score that was analyzing you to something that now shows off the interesting things you say, why you’re important, and what you’re passionate about.

 

SEE ALSO: Your Social Influence and Why Marketers Care About It 

“Before I would come to Klout and I would just see a bunch of graphs, this is such a more personal view. You’re not influential because of a number. You’re influential because of what you say.”

 

If you love looking at the graphs, updated versions are also available and can also help give you a closer look at where your score is ultimately coming from.

 

Eventually Moments will also be available for individual topics, so you’ll be able to click on something — say, “cats” — and see your best content on that topic.

 

“Klout should make you feel important, and make you feel listed to.”

 

Raising the Bar

Trying to get your Klout score up? Here’s a rundown of some of the factors that play into your ultimate score.

Facebook
Mentions via tag from other people
Likes
Subscriber count
Posts on your wall
Overall friend count

 

Twitter
Retweets
Mentions
List memberships
Replies from you to your network
Number of followers

 

Google+
Comments on your content
+1s
Reshares of your content

 

LinkedIn
Your job title on LinkedIn
Your connections
Recommendations
Comments

 

Foursquare
Tips completed – the number of suggestions you’ve left at venues that people have actually completed.

 

+K
+K from your friends now also plays a role in your score. Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.

 

Wikipedia
Page Importance
Inlinks to Outlinks ratio
Number of Inlinks

 

New Klout scores will go live Tuesday, and the updated interface will slowly roll out to all users.

What do you think of the new Klout?

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Scoring Klout – How Klout Works – Infographic

By Shea Bennett on June 29, 2012 6:00 AM

Are you a fan of Klout?

Perhaps, like me, you’re a skeptic. Perhaps you’ve heard of Klout, but don’t really know how it works. Perhaps you use Klout, but don’t know much about it. Perhaps you want to use Klout, need more information, but are trapped under something heavy.

Boy, have we got the infographic for you.

Everyone has influence, and Klout has made it their mission to tell each of us what that is. They accomplish this by using data from your social networks to gauge your Klout Score, which is a number between 1 and 100. The average Klout score is actually 20, so anything above this means you have more Klout than your common or garden social networker. And as your score increases, it becomes exponentially harder to increase your Klout.

Why would you want to do this? Well, that’s the $64,000 question. Cynics say that your Klout score only really matters to other Klout users, but folks who boast a high number can receive all manner of perks and freebies (although that’s mostly limited to those lucky folks in Silicon Valley the U.S.). Everybody likes perks and freebies, so many people try really hard to boost their score, which makes them more attractive to perk-providing brands, plus anyone impressed by a high Klout number, who the brands hope to target. Rinse and repeat.

Yeah, it’s all one big circle jerk. But however you feel – and I hope I haven’t influenced you in any way – knowledge is power, so this infographic might help to pull the curtain away from exactly what it is that they do to calculate your Klout score. Whether that makes the service any more valuable is something that you will have to decide. But I will say this: any system that determines that a 17-year old Canadian teenybopper has more online credibility than the political leader of the free world needs to be taken with a very hefty pinch.

And me? My Klout score says I’m more influential than Pepsi. In your face, sugar water. In your face.

Source: Shea Bennett, mediabistro.com, thedegree360.com

Google+ Impact on Klout Scores