This infographic shows what works and what not when you approach marketers to sell technology or vendor services.
These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen
If you have ventured into the world of content/inbound marketing you will know that it is a time consuming and long term commitment, and even though the investment is well worth it, (precisely a 62% reduction in the cost per lead from inbound vs outbound marketing) there is still the issue of time, and lack thereof!
If you haven’t yet ventured into content marketing, be very ashamed and stop acting like a granny, it’s 2013. Continue reading
Is this the solution marketers are waiting for? – Check this corporate video describing the Act-On online marketing automation software. Continue reading
Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points … Continue reading
Congratulations! Someone is interested in your product. Maybe they filled out a web form or mentioned your brand in a tweet. Regardless, if you’re in sales, it’s time to pounce.
But how quickly? What days and times are best to follow up on leads? How persistent should you be before it’s no longer worth your time?
James Oldroyd, PhD of Ohio State University, and David Elkington, CEO of InsideSales.com, conducted research on three years of data from companies that deal with web-generated leads. They found that timing is key. The likelihood of making a sale drops off dramatically more than five minutes after initial contact.
See their other insights in the graphic.
Source: Mashable.com, inside sales
August 3, 2012 in Business, Infographic, Marketing, NYC Business, Small Business, Statistics
Tagged Interest, Leads, Sale, Sales, Timing, Web Generated