Do you use your smartphone to listen to political talk radio? Then you’re more likely to be a liberal than a conservative, according to a new study.
Internet radio smartphone app Stitcher sampled 5 million hours during a six-week period to determine the political leanings of its users, 70% of whom consume news and politics content. It found that users tuning into political content are much more likely to be listening to liberal commentators — especially if they’re using an iPhone. About 62% of iPhone listeners and 55% of Android users favored Liberal content.
The study also found that people streaming radio with their mobile device are twice as likely as terrestial radio users to listen to international content, which makes sense, as there aren’t many FM or AM stations relaying broadcasts from overseas. Android owners are the most global of online radio listeners, tuning in to international news 25% of the time they’re listening to streaming content.
The state from where a listener is tuning in can also predict the content to which they’re listening: Users in Obama-leaning states are more likely to listen to stories about the Supreme Court upholding Obamacare and unemployment, while users in Romney-leaning states are choosing news about immigration reform and Julian Assange.