Let fans post on your page. No, don’t—or rather, let them post but don’t answer. So goes some of the approaches luxury brands take as they experiment with social media, according to Unmetric’s Luxury Fashion Report.
It was a good year for the luxury conglomerate. The company improved its digital experience and launched several apps, entered the fragrance market for the first time, and remained a blockbuster brand in China.
It even got Michael Phelps to star in a steamy ad campaign.
In addition to Louis Vuitton, seven other luxury brands made it onto Interbrand’s annual list of the world’s most valuable brands. Most experienced major growth, and there were two newcomers to the list.
|BRAND||2012 RANK||2011 RANK||2012 BRAND VALUE ($millions)||% CHANGE|
|Tiffany & Co.||70||73||$5,159||15%|
The hottest celebrities have always had relationships with luxury fashion brands- and as with all celeb relationships, sometimes it’s hard to keep track of who’s sleeping with whom. This infographic design from Infographic Labs (creators of the popular Hollywood Marriages infographic) might simplify things somewhat, by illustrating that most of today’s top luxury brands are owned by one of just three big companies.
The truth is that your favorite luxury brand is probably owned by one of just three big companies- and it’s possible you’ve never heard of them before. We take a look at LVMH, PPR and Richemont, the three giants in the world of luxury goods today- and compare their holdings.
Published at Celebrific.