Let fans post on your page. No, don’t—or rather, let them post but don’t answer. So goes some of the approaches luxury brands take as they experiment with social media, according to Unmetric’s Luxury Fashion Report.
Source: Visual.ly
Posted in Business, Companies, Fashion, Infographic, Marketing, Social Media
Tagged Assetts, Boss, Burberry, Dior, Engagement, Louis Vuitton, Luxury Brands, Social Media
The 8 Most Valuable Luxury Brands In The World – Business Insider.
Louis Vuitton is by far the most valuable luxury brand in the world, worth $23.577 billion—a 2 percent increase from last year’s value
—according to a new survey from brand consulting firm Interbrand.
It was a good year for the luxury conglomerate. The company improved its digital experience and launched several apps, entered the fragrance market for the first time, and remained a blockbuster brand in China.
It even got Michael Phelps to star in a steamy ad campaign.
In addition to Louis Vuitton, seven other luxury brands made it onto Interbrand’s annual list of the world’s most valuable brands. Most experienced major growth, and there were two newcomers to the list.
Interbrand takes into account brands’ financial performance, role in influencing customer choice, and ability to command premium prices.
| BRAND | 2012 RANK | 2011 RANK | 2012 BRAND VALUE ($millions) | % CHANGE |
| Louis Vuitton | 17 | 18 | $23,577 | 2% |
| Gucci | 38 | 39 | $9,446 | 8% |
| Hermès | 63 | 66 | $6,182 | 15% |
| Cartier | 68 | 70 | $5,495 | 15% |
| Tiffany & Co. | 70 | 73 | $5,159 | 15% |
| Burberry | 82 | 95 | $4,342 | 16% |
| Prada | 84 | N/A | $4,271 | NEW |
| Ralph Lauren | 91 | N/A | $4,038 | NEW |
SEE ALSO: Luxury Items In China Got A Lot More Expensive This Year >
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Posted in Business, Companies, Fashion, Life, Lifestyle
Tagged Burberry, Cartier, Gucci, Hermes, Louis Vuitton, Luxury Brands, most-valuable, Prada, Ralph Lauren, Tiffany
Infographic by MDG Advertising
The allure of luxury brands is that they’re ultra-exclusive, while the appeal of digital marketing is that it’s all-inclusive. So how can luxury marketers uphold their exclusivity while striving to address their affluent audience’s desire for all things digital? Fortunately, there are dynamic digital strategies that will allow upscale brands to avoid downgrading their image while leveraging the power of online platforms. MDG Advertising developed this enlightening infographic to show that luxury lines can maintain their value, while adapting to the latest technology.
Source: MDG Advertising
The hottest celebrities have always had relationships with luxury fashion brands- and as with all celeb relationships, sometimes it’s hard to keep track of who’s sleeping with whom. This infographic design from Infographic Labs (creators of the popular Hollywood Marriages infographic) might simplify things somewhat, by illustrating that most of today’s top luxury brands are owned by one of just three big companies.
The truth is that your favorite luxury brand is probably owned by one of just three big companies- and it’s possible you’ve never heard of them before. We take a look at LVMH, PPR and Richemont, the three giants in the world of luxury goods today- and compare their holdings.
Published at Celebrific.
Source: infographiclabs.com
May 18, 2012 in Business, Companies, Entertainment, Fashion, Infographic
Tagged Luxury Brands, LVMH, PPR, Richemont, The Big 3
Photo: Reuters
©Alexandre Battibugli/fotogloria
