Tag Archives: Magazine

Video

Kate Upton and an Advertising Surge for Hearst

Kevin O’Malley, publisher of Elle Magazine, discusses the September issue. He speaks on Bloomberg Telelvision’s “Market Makers.” (Source: Bloomberg)

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Social Media Is A Sales Driver! If You Treat It As Such.

Social media seems to continue to be the nut that can’t be cracked when it comes to sales figures. With few exceptions, retailers and the business world in general have yet to figure out how social media can be a part of a solid sales campaign. There are various reasons for that. Continue reading

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