This infographic shows what works and what not when you approach marketers to sell technology or vendor services.
These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen
2013 has been dubbed the “year of mobile,” given the near ubiquity of mobile device access. But how are companies really doing at incorporating mobile tactics into their marketing mix? The Growth Team Membership™ (GTM) surveyed nearly 500 marketing executives. Based on that data, this infographic examines how companies in the Americas, Asia-Pacific, and Europe are using mobile technologies, the obstacles they are facing, and their future plans. Continue reading
Content Marketing has seen a tremendous surge in popularity over the past two years. It has gone from industry buzzword to an indispensable part of marketing strategies, big and small. But how are marketers approaching and measuring their strategies? The … Continue reading