Tag Archives: Media

Digital Marketing And Advertising: Transformation Of The Medias – Infographic

This infographic shows the effects of a shifting digital demographic. Breaking down the numbers highlights just how trans-formative the digital marketing media disruptions have become, as new channels wage an all-out war for our attention. Continue reading

Fastest Changing Industries – PR And Media – Infographic

The only industry changing more quickly than PR is the media, and they are inextricably intertwined. Social media, the darling of the blog-sphere, changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. Press materials have turned into social content and briefings into conversations. Continue reading

Newsweek’s Tina Brown: Business Obsession Is Eroding Best Content

Tina Brown, Editor-in-Chief for Newsweek & The Daily Beast, discusses the concept of having it all versus living a life of passion and fulfillment. She appears on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

The Changing Landscape Of Media: Social, Digital, Traditional – Infographic

How has usage of media shifted as the country becomes more technologically savvy and socially inclined? Continue reading

Online Marketing Success: 5 Step Guide – Infographic

Content creation should be high on your list of priorities to build media relationships. Great quality content attracts more customers than large quantities of average work. Here is a great infographic which describes 5 steps you can take to make your online marketing a success. Continue reading

How Women Are Set Up For Eating Disorders – Infographic

Eating disorders are the most deadly mental illness and statistics indicate that various media outlets are partially to blame. This infographic illustrates the disparity between the media’s portrayal of a physically “ideal” woman and the actual average American woman. These statistics reveal that the way that the fashion and advertising industries influence women’s self-image. Continue reading

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The Tablet Takeover – Infographic

Tablets are quickly taking jobs away from laptops and PCs. Is this trend a flash in the pan or else the burgeoning of the next generation of computers? At first, it seemed that tablet would be used for media consumption only, but thanks to clever programmers and natural multi-touch interfaces, tablets, and in particular, the iPad, are doing things their makers never envisioned. Will they take over completely?

Source: Visual.ly, Focus

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Top 10 Brands With Social Media Engagement This Week- Infographic

Samsung topped this week’s chart for brands with the highest social media engagement.

The Korean electronics maker continues to dominate the social landscape, thanks to its recent product launches of the Galaxy S III and Galaxy Note 10.1, according to Starcount. The data aggregator, which tracks metrics from 11 networks to measure social popularity, compiled a top 10 list for this week.

Samsung’s new video for its Galaxy Note tablet garnered 2.5 million hits in a little more than seven days, helping push the company’s total YouTube views to 8 million this week.

In other findings, ecommerce retailer Amazon’s activity surged on Facebook this month, while Red Bull broke 30 million fans on its main account on Sept. 12. As of Saturday, the energy drink company has 31.6 million likes.

Starcount also highlights three brands “to watch,” including chip manufacturer Intel (in 15th place), high-end retailer Burberry (in 33rd place) and shoemaker Converse (in 41st place).

Source: Mashable.com

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Advertising, Marketing: How We Consume Media And What Sticks – Infographic

We spend more time with media than we do working or sleeping. How do most people consume media? Where does effective advertising and marketing happen?

Source: Visual.ly, yume.com

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Social Media, Marketing: Visuals Rule In Brand Engagement – Infographic

What was the last thing you shared on the web? There’s a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands.

Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.

The world’s biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Pinterest proved that stunning visuals generate monumental engagement, and YouTube continues to produce hoards of original content in response to user demand.

Brands, take note.

M Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. M Booth recently released Framed, a storytelling tool that helps brands create visual content to engage their digital communities.

Source: Mashable.com, M Booth, simplymeasured

Does Size Matter? The Pros and Cons of Boutique Media Agencies

Think you can tackle your company’s marketing strategy all on your own? If you can, more power to you. But for most brands, the reach is scarcely wide enough.

The decision to hire a media agency is a huge one. Not just in terms of budget, but also when considering the scope and approach specific to your unique business. What works for Disney or Apple won’t apply to the chocolate-covered cherry shop down the street.

One of the biggest hurdles for a business is the choice between a boutique and a traditional media agency. The former is known to specialize in specific forms of marketing and advertising that often revolve around new media. The latter favors broader marketing approaches that often include established marketing channels, like broadcast and print.

First off, keep in mind that your company’s media and marketing needs change over time, and thus, choosing to go with a larger, more traditional media agency at first doesn’t rule out a boutique (or several), for more specific approaches. In fact, many major advertising and marketing firms outsource media projects to these very boutique agencies, especially as your business grows and its marketing strategies become more sophisticated and specialized.

And examine the scale of projects both traditional and boutique agencies take on. Just because it’s a boutique agency doesn’t mean it only handles mom-and-pop marketing campaigns. It could be tackling international campaigns with tremendous scope, well-prepared for the Coca-Cola and Barbie empires out there.

“We can do it all, but I don’t believe in this day and age you need it all. More is not always better,” says founder of boutique media agency R.Rock Enterprises, Roger Gastman.

Just as writers and journalists have beats, areas of expertise to which they’ve dedicated significant time, so do smaller media agencies. If you’re looking to strengthen one facet of your marketing strategy, whether it’s print advertising, video media or social media outreach, consider choosing a boutique agency with a more targeted approach. Many service a specific type of industry, style of media or content, or even a certain locale.

“When a brand wants to breathe fresh life into a product that’s been out for while or launch something new to a certain demographic … it’s time to call the boutique agency,” says Gastman.

However, your brand may choose to forgo boutique marketing. If your company doesn’t have the budget for a dedicated approach to specific aspects of your marketing, then consider going with a more established, traditional media agency. They’ll be able to provide broad services to cover most of your marketing reach, but keep in mind, a broad marketing strategy might include certain tactics (e.g., broadcast), which, although established and measurable, can get pricey.

It’s the businesses that look for less obvious marketing channels that often find niche success, says Neil Kleiner, head of social at AIS, a boutique media agency within global media network Havas. These “challenger brands,” as Kleiner calls them, “usually have to make their budgets work harder and smarter and so, therefore, choose agencies that take them down the path less travelled.”

That being said, some agencies fall short when it comes to sustaining targeted conversations after they’ve been created — especially traditional firms, which don’t usually specialize in social media outreach, for example. Many times, their expertise lies in creating and implementing content like ads onto social networks, which don’t necessarily help the brand strengthen or engage its community for the foreseeable future, which could hurt a brand’s long-term ROI.

Kleiner cites the age-old debate between specialism and integration. With social media in particular, clients tended to gravitate toward specialists to help make sense of the new medium. “However, with a few exceptions, the specialists came up short,” he says. “Social media rarely works well in isolation and needs to be connected with content and media to truly be effective.”

Even new kids on the block, sometimes dubbed “social media agencies,” have trouble adapting to the changing and increasingly data-driven social marketing landscape. Many make the mistake of appropriating tired print marketing for social media, which more often than not, doesn’t work. Effective agencies implement social-specific marketing content that brands can successfully manage from there on out. After all, it’s about giving companies the tools to connect with audiences — and they can’t accomplish that goal with bland copy or static ads.

President of social media and marketing firm Dachis Group, Jeff Dachis, spoke about the connotations behind the term “social agency” in an article on AdWeek. “I bristle at that term,” he said. “[Social media marketing] is about providing brands with the ability to engage with their passionate consumer communicators at scale. Engagement at scale does not mean buying media or mass communications, which is what the term ‘agency’ implies …. We do not take your traditional brand message and pump it into social channels, because that isn’t going to work.”

Traditional agencies may be slow to adapt to social outreach due to their sheer size, says Michael Litman, head of engagement at 9010 Group. The larger an agency gets, the more processes and layers it encounters, and thus, it becomes harder to adapt and change alongside industry trends and client needs.

“You can compare a traditional media agency to an oil tanker and a boutique agency to a small dinghy,” says Litman. “Both have their benefits and drawbacks. Oil tankers are safer, been around longer and have a greater amount of resources at their disposal. But moving them is pretty tough and needs a lot of people. Boutique agencies are nimble, adaptable, have few layers of hierarchy and are more likely to experiment and iterate.”

Still, traditional agencies have been creating conversations since first opening their doors, although they’re not presumed to be on the pulse of social media strategy. It’s simply that the mediums of communication have evolved, from print and television to include social media. And while that’s a big consideration, it doesn’t change the fact that effective messages make a splash, no matter the delivery method. So don’t necessarily assume that traditional marketing firms can’t also approach social media effectively — it’s likely they’ve been talking to customers for a long time.

In an ideal world, a media agency would combine the strengths of both traditional creative and boutique outreach to form a type of super agency, says Kleiner. “A left brain/right brain approach that can cover creativity, strategy and measurement and analytics. An agency that can truly walk the balance between specialism and integration.”

Source: Mashable.com

Read also: Am I too big to work with a small marketing firm?

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The Impact Of Infographics In An Infographic

In the beginning of 2009, the word infographic wasn’t well known to people online. Of course, a few people here and there knew what it was, after all, the first infographic was published back in 1626. The phenomenon of the infographic really started to take form in late 2009. It has now become a standing content format on many blogs and news sites across the Internet. But what exactly is the impact of an infographic when it comes to traffic and social media interaction? In order to answer that question, we have to delve into a lot of social media analytics and try to make sense of it all. That is exactly what I have done, and what we will present to you here today.

The impact of an infographic can be measured on many levels, which makes it all just a little bit more complex and complicated to present. With the help of NowSourcing, we have been able to produce an infographic that will compare the traffic and social action impact of an infographic post with a traditional post that does not involve an infographic. It’s through social media analytics that a clear image slowly emerges to tell a story that for some has just been a question without an answer.

By looking into our own social media analytics and statistics, I have been able to determine the impact factor of 500 of the latest published infographics on Bit Rebels compared to 500 of our latest published traditional articles. The result is nothing less than astounding. We have decided to name our infographic ROI: Return On Infographics, which is the main topic of my research. What is quite clear is that traffic increases significantly and the social media actions (which are actions such as likes, retweets and subs) skyrocket when publishing an infographic in comparison to a traditional article or post.

Trying to determine which social network is best suited for infographics based on the increased amount of social media action, click through rate and traffic was quite simple as well after we accumulated all these social media analytics. It seems to be the natural step after our previous data mining, and it comes as no surprise that LinkedIn is the winner in the race, closely followed by Facebook and Google+. What is surprising though is that Pinterest is so far down on the list. But then again, Pinterest is still being developed, which means this might change in the near future. After all, social media continuously changes and so will the social media analytics.

So as you can see, infographics have a profound impact on both traffic and social actions on websites and blogs around the Internet. No wonder this phenomenon has been continuously growing since back in late 2009 when it started to become popular. Apparently the price for an infographic, which starts at around $1,000 and goes all the way up to $10,000, doesn’t seem to scare people off from hiring infographic design services. It’s quite the opposite actually since it will significantly increase brand awareness and drive traffic and social media actions right to the source of the research itself, namely your website. This will definitely increase your share of social media analytics which will help you prepare your next move.

I think what is most important is the topic of the infographic itself. Pick a good one and your infographic can achieve a reach of up to 15 million people, if not more within the social media networking world. That’s a pretty good promotional tool for a company that is looking to expand their client base and present their product to the masses. So, when you think about it, paying $1,000 for an infographic is really not that much considering what you will get in return. I guess that is why we named our first infographic ROI: Return On Infographics. Nothing can really tell the true story like social media analytics do. It’s all in the numbers, and the more you keep an eye on them, the better your chances are that you will find a way to increase your influence as a website overall.

Source: NowSourcing.com, BitRebels, Richard Darell

Social Media Marketing vs Search Marketing – Video Infographic

Social media and search marketing are becoming more and more integrated as digital marketers realize their collective power for generating leads, building brand awareness, increasing local visibility, and maximizing interactivity. While they continue to prove their value as a potent pair, social and search each have their unique attributes and one often outshines the other in regard to specific online pursuits. To show how social media and search marketing match up to each other, as well as together, for achieving a variety of online advertising objectives, MDG Advertising developed this insightful video infographic.

Since lead generation is always a top priority for brands, digital marketers are constantly trying and testing different online strategies to achieve optimal results. Both B2B and B2C marketers agree that search marketing is more effective and efficient for generating leads than social media. So when it comes to leads, search clearly takes the lead.

Yet increasing brand awareness is an entirely different situation. While search is ideal for driving Web traffic and generating leads, social media can be a powerhouse when it comes to building brand awareness and maximizing brand exposure. In fact, these brand benefits are often cited as the main advantages of using social media in online advertising. For boosting brand awareness, social media takes the top spot.

With the issue of visibility for local businesses, the preference for search over social is surprisingly strong. Research shows that a whopping one-third of consumers depend on search engines to locate local businesses, while barely 3 percent rely on social media sites. Clearly, search marketing is the far-and-away choice when looking local.

Lastly, the goal of interactivity can be achieved by both social media and search marketing, yet more online marketers use social media as an interactive marketing tool. Social media offers limitless opportunities for communicating and connecting, which search simply cannot provide to the same extent.

Fortunately, marketers don’t have to choose only search or social to achieve their online objectives. Using these tools in tandem can often deliver the best results and a better return. With new search algorithms factoring social media into search rankings, and social networks introducing search features of their own, marketers must embrace this new mutual marketing phenomenon. Search and social no longer stand alone. By using these tools together, marketers can develop stronger online advertising strategies that can make their companies stand apart.

Source: MDG Advertising

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Social Insecurity – Got Social Media FOMO? – Infographic

Do you know FOMO? That’s not some fancy latte — it’s Fear Of Missing Out, and something that’s become a recognized thing by many social media users these days.

You’re probably familiar with the concept, if not the name. Here’s an example: It’s been a long workweek and you really just want to spend Friday night at home watching a movie. But then that old familiar urge hits, and you can’t resist grabbing your smartphone for a jolty fix of quick-burst information. One friend’s Twitter post mentions an awesome concert. On Facebook, someone else put up photos of a raging house party.

Suddenly, your mellow evening feels entirely inadequate and you wonder what else you’re missing out on. You put the phone down, only to pick it up again and again because you can’t shake the feeling that you’re missing out on finding out just how much you’re missing out on. The vicious cycle continues.

But don’t get too down — you’re not alone with your FOMO. There are other people out there just like you, and they’ve gone public with their problem.

The iPhone and Android app TimeRazor, which finds and suggests fun activities in your area, recently pulled research from studies and articles by JWTIntelligence, comScore and The Wall Street Journal to produce the infographic below. It gives a good snapshot of how much time people spend online and whether it makes them feel like they’re missing out on great experiences. Check it out for the full rundown.

Source: Mashable.com, JWIntelligence, comscore, Wall Street Journal

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Cannes Lions: Ideas, People and Companies With Big Buzz – Infographic

The Cannes Lions International Festival of Creativity is the world’s largest conference and awards ceremony dedicated to communications and media. Located in Cannes, France, the festival hosts panels and events that focus on important industry innovations in the areas of advertising, mobile, entertainment, design, brand creativity and more.

Our friends at SapientNitro created this infographic, which details the history of Cannes Lions, a year-to-year festival comparison and a breakdown of digital engagement surrounding the event.

During the festival, we’ll release daily graphics to keep you up to speed on the latest conference news and Cannes culture…Read More

Source: Mashable.com, Thumbnail image courtesy of Flickr, twiga269 ॐ FreeTIBET