Tag Archives: Mobile

Video

Google Going After Gaming Consoles

Bloomberg’s Scarlet Fu reports that Google is looking to capitalize on its mobile strength to push a gaming console to challenge Sony, Nintendo and Microsoft for control of your living room. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”

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Astronomical Growth Of US Mobile Advertising – Infographic

Mobile advertising will reach astronomical numbers in 2013. According to eMarketer, spending will reach $7.65 Billion this year. While the ROI’s on this spending remains questionable, for now, the spending will happen. Have a look at this infographic and see how eMarketer has calculated this number. Continue reading

Location-Based Marketing – Infographic

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. Continue reading

Why Video Marketing? YouTube Is The Second Largest Search Engine – Infographic

Video Marketing has turned into a gigantic marketing opportunity. More and more people prefer watching a video over reading an article. With various devices available to retrieve content from the Internet, this trend will continue, especially since mobile appears to take over desktop and laptop views of content. Continue reading

Mobile Marketing: Volume, Quality, Cost – Infographic

With over 1 billion smartphones in use globally, enterprises and start-ups understand the need to reach consumers on the go with their message. However, when evaluating mobile advertising networks, performance marketers often struggle to find the elusive “Golden Triangle”: the optimal balance of volume, quality, and cost from their campaigns. Continue reading

Mobile Marketing: How To Make It More Personalized – Infographic

Customers now expect content to be more personalized and relevant than ever, and marketing technology has risen to meet the challenge. But how many brands are currently leveraging the available technology, especially in the mobile space? Continue reading

Digital Marketing: Three Types Of Content To Focus On – Infographic

Today we’re super pumped to release our second original inforgaphic of the year! This one is called “The Digital Marketing Trio Of 2013″ and it highlights 3 key components of digital marketing that businesses and organizations should be focusing on for 2013. These components include social media marketing, content marketing and mobile / SMS marketing. Continue reading

Mobile Has Changed The Way We Capture Moments – Infographic

The types of moments we capture on camera have shifted dramatically with the increase in mobile technology and social media platforms.

In fact, there are a lot of things seldom photographed before the rise of camera phones. Have a look Continue reading

Pandora’s Mobile Muscle Nearly Doubles Revenue

Pandora surged as much as 13 percent after reporting quarterly mobile revenue that almost doubled while controlling expenses. Jon Erlichman reports on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

How Users Interact with Mobile Marketing Campaigns – Infographic

Mobile marketing is everywhere. The ability to run a promotion that people can interact with immediately using their mobile phone – instead of having to use their home computer – is driving a TON of conversions. But most businesses aren’t doing it right! Continue reading

5 Trends in European Digital Consumption – Infographic

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data. Continue reading

Modern Marketing: A Bold New Frontier – Infographic

The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments. Continue reading

Google Glass’ Rock Star Rooftop Entrance

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zBloomberg Television’s “Bloomberg West” previews San Francisco’s Google I/O conference with a look back at Sergey Brin’s previous airborne, skydiving stunt presentation of the Google Glass mobile device. (Source: Bloomberg)

Latinos on the Road: A Social and Mobile Ride – Infographic

Social Lens Research and  MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Continue reading

In-Flight Wi-Fi on American Carriers ‘Absolutely Inevitable’

Logo TheMainStreetAnalyst 8713679455_e0394e3f7e_zMary Kirby, Editor-In-Chief at Airline Passenger Experience, discusses the pressure on American air carriers as demand for in-flight mobile connectivity surges as foreign airlines increasingly offer the services. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”