Lorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.
Today, Brazil represents one of the fastest and most up and coming countries in the world. Their economy has grown by leaps and bounds in the last decade, catapulting business and industry. On top of all of that they are set to host the World Cup and the Summer Olympics in the next couple years. Continue reading
U.S. goalkeeper Hope Solo kicked out of ‘Dancing With the Stars’ – ESPN.
Good job anyway, Hope. The soccer world loved to watch you dancing. Now go and get the gold medal at the Olympics.