Tag Archives: Online Shopping

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The Influence Of Social Media On Online Shopping – Infographic

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This infographic shows a few facts and figures on how social media is changing the way customers are shopping online.

Source: MarketMeSuite.com

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Online Shopping: Men vs. Women – Infographic

By now we all know that when it comes to shopping, men and woman are different. Very different. How does that translate to the actual facts and figures? Turns out…men like shopping too, just as muchs as women like to return their online purchases. Continue reading

ModCloth’s 2012 Online Success – Infographic

ModCloth’s 2012 ends shipping 1.2m orders, now with 1,200 featured designers, holiday requests up 52% – The Next Web.

ModCloth, an online clothing, accessories, and decor retailer, has released some news on its performance over the last year — there has been a lot of activity on its site. It says it ended 2012 with over 1,200 featured designers sharing and selling their designs to consumers. From a mobile standpoint, the company saw its traffic from smartphones at least double, while those coming from tablet devices tripled from those that shopped in 2011.

Started in 2006 by Eric Koger and Susan Gregg Koger, two high school sweethearts, the company is focused on helping to provide customers with a “fun and engaging shopping atmosphere”.  The company currently has three offices in the US: San Francisco, Los Angeles, and Pittsburgh, the latter being its headquarters. There are 370 employees in the company, along with 28 dogs (it is a pet-friendly group) — equating to a 50% growth in company size year over year.

Each day, ModCloth said it adds an average of 40 new items to its website each day.

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From a customer service standpoint, it appears that its users appreciate what ModCloth is doing. Just last year, nearly 480,000 minutes were spent on the phone with customers. It received over 6,000 compliments on its service team. Nearly 1.2 million orders were shipped from the company’s fulfillment center in Pittsburgh.

During the holiday season, the company said it saw its holiday requests increase 52% year over year. As more shopping became popular online, ModCloth most likely reaped the benefits of it. When one of its investors, First Round Capital, launched a Cyber Monday shopping site, that also helped to contribute to an increase in holiday buying.

Where exactly did most of the sales come from? ModCloth says that California, New York, and Texas were the top three states.

We spoke with Menlo Ventures’ managing partner Pravin Vazirani recently about what he saw were the e-commerce trends for 2013. Vazirani, an investor in similar services like Poshmark and Fab, tells us that this year, those industry startups that succeed will have a strong mobile and social presence. In ModCloth’s case, from a mobile standpoint, it appears to be moving in the right direction, with more traffic coming from mobile and tablet versus the year prior.

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From a social setting, ModCloth certainly has built a following on services like Twitter, Facebook, YouTube, Instagram, and Pinterest. The company says that each of its social media presences have grown by at least double digits, with YouTube, Tumblr, and Instagram growing by several hundred percent. Not surprisingly, ModCloth’s Pinterest page has a larger following and has grown over 42,000%.

ModCloth has put together this infographic which summarizes its progress in 2012.

Photo credit: VANO SHLAMOV/AFP/Getty Imageshttps://i0.wp.com/cdn.thenextweb.com/wp-content/blogs.dir/1/files/2013/01/modcloth_yearinreview_final.png

 

2012 Holiday Shopping Season-To-Date – Infographic

Chase Paymentech aggregates payment processing data from 50 of their largest e-commerce merchants. This isn’t survey or polling data, it’s real, live purchasing data from US e-commerce merchants, providing the daily percentage of growth, year over year, in dollar sales and transaction counts.

Source: Chase Paymentech (PDF), Visual.ly

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The Cost Of Poor Web Performance – Infographic

The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and failure.

Research shows that most expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience.

In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually.

Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

Source: Mashable.com

Shoppers To Retailers: Focus On Cyber Monday – Infographic

Fancy parties, presents, home cooked meals — there’s a lot to look forward to as the holiday season approaches. But the American public has a message for retailers: not so fast with the Christmas decor; focus on preparing for Cyber Monday instead.

According to a new survey of 2,346 American adults, 75% think stores shouldn’t put up Christmas decorations until after Thanksgiving. That same number of people think stores should focus on Cyber Monday preparations, and dedicate a website to Cyber Monday shopping only — just in case the immense traffic causes a popular online shopping destination to crash.

What’s more, many shoppers (73%) hope stores redirect their energy into mobile apps to make shopping-on-the-go more reliable. (In fact, numerous studies and surveys predict mobile shopping will grow tremendously in the coming years).

SEE ALSO: 10 Tips to Avoid Cyber Monday Scams

Retailers might be wise to heed these requests, especially since Cyber Monday is surpassing Black Friday. Last year, Cyber Monday sales topped $1.25 billion in the U.S., up 22% from 2010.

Earlier this month, a survey showed 51% of shoppers are more likely to shop online this year because of the bad economy, and 31% of those people said they’ll also stay away from physical stores because shoppers might be too aggressive.

Of the 75% who will shop online, 69% will access the sites through their home computer, 17% will use their work computer, 44% will use an app or website through their tablet and 34% said they’ll shop using their smartphone.

Stores will still likely dive into early decorating even after learning this information. But it’s interesting to note how much importance shoppers place on having stores’ websites function during the holiday shopping season; percentage-wise it’s up there with the much debated issue of early decorating.

The survey was conducted online within the U.S. by Harris Interactive on behalf of SOASTA, a web performance and analytics company that gets major websites ready for Cyber Monday. shopping. It surveyed 2,346 adults, age 18 and older, between this Sept. 17 and Sept. 19.

Where did you do your holiday shopping last year? Tell us in the comments below.

Source: Mashable.com

The History Of Online Shopping – Infographic

The best part of online shopping is, it allows us to  skip the huge lines, waiting period and most importantly parking.

Dealsdirect produced the infographic below showcasing the history of online shopping and ecommerce sales.

Source: Dealsdirect

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How People Shop Online – Infographic

Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.

Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.

Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.

Lab42 produced the infographic below showcasing the findings from its online shopping survey. The company also explores the factors influencing online shoppers to make purchases.

Are you more likely to buy something online if offered free shipping?

Source: Mashable.com, Lab42

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Business, Marketing: Back-To-School Shopping Is Happening Online

With the back-to-school shopping season upon us, it should come as no surprise that more consumers are flocking to the Internet to make purchases for the upcoming year. But just because it’s easier to comparison shop and find the best deals online doesn’t mean you will walk away spending less.

According to the National Retail Federation (NRF), those that use the web to shop for back-to-school supplies spend 27% more — for a total of $874 — compared to the average shopper ($688). This might also mean that shoppers are buying bigger ticket items online, and not necessarily more.

Overall, e-commerce has seen significant growth during the period in the last few years. Since 2003, online shopping for back-to-school items has quadrupled — now with 39.4% of shoppers buying at least one item for school on the Internet, up from 10.9% in 2003 and 21.4% in 2007.

The economy is still top of mind for many consumers this season, with 85% said it will impact how, what, when and where they shop for school and college items.

The NRF has put together an infographic detailing the biggest spending trends. For a full look, check out the data.

Source: Mashable.com, National Retail Federation

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