Tag Archives: Personalization

Marketing: Big Data And Personalization – Infographic

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The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences. Continue reading

Mass Marketing vs. Personalization: Is Now The Time? – Infographic

Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so! Continue reading

Digital Marketing: Automation in the Age of Personalization – Infographic

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.

In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past. Continue reading

This Can Be A Real Breakthrough For Marketers: Online Shoppers Put Personalization Over Security – Infographic

Privacy may be a big concern for online users, but it takes a backseat when it comes to shopping online.

Nearly two-thirds of online shoppers say they would trade increased privacy for more personalized offers from retailers, according to Accenture’s survey of 2,000 adults in the U.S. and U.K.

For example, about half of those surveyed said they are comfortable with the idea their favorite retailers tracking their personal data in order to better inform their future purchases. In fact, the majority (51%) of those surveyed in the U.S. said they were comfortable with this trade-off.

The catch, according to the survey results, is that the vast majority of online shoppers believe retailers should give customers options to decide how their personal information is used.

In other words, online shoppers are okay with giving up some of their personal information for greater personalization — as long as they get to make that choice themselves.

Source: Mashable.com