Tag Archives: Plan

Video

The Secret Takeover Plan to Save Blackberry

Angel Investor Robin Chan discusses his attempt to buy BlackBerry with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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How To Manage A Social Media Crisis – Infographic

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Continue reading

The Problems With Strategic Planning (Some Of Them)

Hannibal Smith, the fearless leader of the A-team, always loved it when a plan came together and on that campy ’80′s TV show, they always seemed to, no matter how intricate and contrived. It seems quaint now. In the real world, things rarely happen as we imagine they will.

As Mike Tyson, another icon from the ’80′s liked to say, everybody’s got a plan until they get hit and, like it or not, we all get hit, usually sooner rather than later. When that happens, as it inevitably always does, even our best laid plans go awry. Continue reading

Social Media Plan For Events – Infographic

Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings. Continue reading