Tag Archives: Power

Reminder: The Power Of Guest Blogging – Infographic

guest-blogging-benefits_525a705d265d7Infographic explaining the benefits of guest blogging and how guest posting on other peoples blogs can bring traffic and sales for your site. Continue reading

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Power Words: Make Your Words Sell – Infographic

In communications, the words we use are important. This is especially true is sales and marketing. The wording of our “pitch” can decide the faith of the product we sell. Psychology and marketing go hand in hand for centuries to find ever improved sales and marketing pitches a consumer can’t refuse to acknowledge. Continue reading

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Technology: Could A Hurricane Bring Down The Internet – Infographic

It wasn’t too long ago that a freak storm in Virginia took down Amazon’s cloud servers, and along with it, Instagram, Pinterest and other popular websites.

The outages, which came amid a brutal heat wave, left thousands without power and thousands more irritated at the absence of some much-beloved web services. But was the event a one-time thing or a harbinger of worse Internet catastrophes to come?

Our friends at Slashdot.org prepared the infographic below to look into the question of just how vulnerable the web is to freak weather events. The answer? More so than you might think.

Amazon and Rackspace both have major cloud computing centers in Virginia, which experienced three hurricanes from 2003 to 2004 alone. Add in climate scientists’ predictions that global warming will increase the frequency and severity of these types of storms, and there’s an argument for redundancy in your cloud network if we ever heard one.

Source: Mashable.com, Slashdot.org

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The Power Of Text Messages In Marketing – Infographic

As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them even further: narrowcasting.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

For example, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

Source: Mashable.com, Mogreet

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The Power and Growth of Mobile Marketing – Infographic

The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile advertising will be $5.04 billion industry by 2015…Read More

Source: HighTable.com

Digital Technology gives People Power over Their Health Care