Tag Archives: PR

Humor: Celebrity Battles On Twitter – Infographic

celebrity-twitter-battles_522766da3be28

 

Oh, celebrities. What happens when the rich and famous figure out that they can broadcast their every thought out into the world immediately via their cell phone, without the intervention or advice of their manager, publicist or other PR staff? Celebrity Twitter Battles, that’s what happens.

Have a look to see what’s going on.

Source: HostGator

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Fastest Changing Industries – PR And Media – Infographic

The only industry changing more quickly than PR is the media, and they are inextricably intertwined. Social media, the darling of the blog-sphere, changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. Press materials have turned into social content and briefings into conversations. Continue reading

Marketing: How To Design For Viral Growth – Infographic

Viral growth is the holy grail for Web-based companies. Entrepreneurs spend late nights thinking of tactics like funny videos, PR stunts, Facebook quizzes and other mechanics that can make their product “go viral.” Viral growth is alluring because it 1) can generate a ton of users quickly, 2) the follow-on viral-acquired users are typically free, and 3) it generates press and buzz which in turn fuel the viral loop. Continue reading

Bad Customer Service/PR: These Companies Leave You Hanging – Infographic

The average person wastes two days each year on hold.

And if anyone knows the pain of placing calls, it’s the assistants at Fancy Hands. Fancy Hands is a New York startup that matches busy clients with personal assistants for a monthly subscription fee.

Fancy Hands just crunched a lot of data to find out where its assistants spent the most time in 2012.

A good chunk of time was spent doing research for clients (33%). A lot of it was also spent on the phone or on hold (14%). Fancy Hands places, on average, 42 calls per customer.

Two companies that kept assistants on hold the longest: Time Warner and Verizon.

Comcast wasn’t much better — it actually kept one of the Fancy Hands assistants on the phone for 2.6 hours.

In the retail category, Walmart kept assistants on hold the longest, for 13 minutes on average.

Here’s the Fancy Hands infographic (click to enlarge):

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Facebook Or Twitter? Support For PR Offices – Infographic

Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two most popular social media sites: Facebook and Twitter:

1)      A press release can be tweeted in 140 character snippets on Twitter. Bite-sized segments can entice your audience to click and read more.

2)      Twitter can be so much more than 140 characters. Instead of tweeting a title and a link, Tweet a clever picture with a short description and a link. Twitter’s new redesign makes it easier for your followers to see photos you have published in your stream.

3)      Reporters and other members of the media are using social media to find story ideas. To find their Twitter handles, try a service like MuckRack to see what they’re tweeting and weigh-in on their conversations.

4)      There is a prevalence of fake reviews on sites like Amazon and Yelp!, so consumers are instead turning to Facebook to see what brands their friends recommend – word of mouth on a social media platform is powerful, especially in terms of buying recommendations. Make sure reviews of your brand posted on Facebook are prominently displayed.

5)      Repurpose your press release into an informal blog post with plenty of imagery in order to post it to your Facebook and encourage reads.

6)      Connect with news outlets in your area from your Facebook brand page to get on their radar.

7)      Facebook users have a larger network for more sharing power: 57% of Facebook users have more than 100 friends. If they are in the same niche as your target audience, your posts are more likely to get shared.

8)      74% of people on Facebook use it daily, compared to 35% of those on Twitter – evaluate where your audience is present most and position yourself there.

Press releases, just like any other form of content, need to be promoted socially in order to get maximum visibility and exposure. This got us wondering: Which social channel drives greater brand awareness for businesses? This PRWeb original infographic below explores the topic.

Source: BloggingPRweb.com

Social Media PR For Brands: How To Enter The Social Media World – Infographic

While this infographic is showing numbers for Australia, there is no harm done in taking in some of the rules for any other place on earth. 

Social media PR is a great way to drive traffic to a website and gain exposure for your brand. However, it’s not as easy as it sounds; the whole process takes time and the response may, in some cases, be unpredictable. Having worked in the online marketing space for the past 5 years, I have picked up some very valuable experiences and insights, a few of which I will now reveal to you.

Have Great Content Or Get Out!
The first, and the most important, lesson I had to learn was that without great content you’re not going to get anywhere – you might as well not even try. Many businesses tend to think their website is the most interesting thing on the Internet since Facebook, which of course is often far from the truth.

Many clients already know that they need an incentive in order to gain people’s interest, and most of them have already organized competitions on their website. For those who haven’t, it is definitely recommended to have one, as people love them.

Of course it is also important to ensure that the rest of your site is interesting and engaging. Do you own an online knitting yarn shop that has an informative knitting tip section for your visitors? – good. Do you have a financial services website with a great tool for your visitors to determine their money savviness, with the appropriate social media share buttons accompanying the tool? – even better.

The Shotgun Approach Doesn’t Work
The most time-consuming phase of the whole process is searching for the appropriate social media channels. These have to be highly relevant to the client’s business, otherwise you won’t get any interest. If you plan to email every blog, Facebook page and forum under the sun about your extraordinary pet tortoise beauty contest, it won’t work; a good portion of the recipients will feel that you do not understand and/or care what they’re about and will tag your email as spam.

Explain What’s In It for Them
When contacting the different channels via email, you have to be very mindful about the wording of your emails. It’s important to explain the benefits of sharing the client’s website to the recipient. For example, it’s likely that readers of an adventure travel blog would be very interested in a holiday competition and feel that it enhanced their experience of the blog. This is also a nice test for yourself; if you cannot justify to the recipient why they should share your message, then your message is probably not worth sharing.

Remember Your Manners!
It’s important to inform the recipients about your employer, what they are all about and give people the option to opt-out from any future correspondence. As with anything related to the Internet, the response from the recipients can sometimes be unpredictable.

This is partly because quite often PR people are not interested in paying for sponsored blog posts or banner ads, but are first and foremost aiming to offer interesting and relevant content that would benefit the channel, their readers, as well as the client. Some people misunderstand this point and advertise their media rates, and some people take offence and reply accordingly.

It is of course natural for blog writers to feel protective about their blogs because they seek to preserve their integrity and may find PR suggestions as something that invades their territory. Despite the odd negative reply, responses from people are mostly either positive or simply non-existent.

Regardless of the nature of the reply, it’s always important to reply politely to any emails. You are representing a company and have to be professional about it. Besides, this is the perfect opportunity to establish some relationships. Be it a reply from a Facebook administrator telling you that they would like to write about your client’s website or an email declining your idea, you should always send a reply either thanking them or asking whether it’s ok to contact them in the future. People appreciate this and are often happy to receive more ideas down the line.

Record Everything
All your actions and responses from people should go into an Excel sheet dedicated for each campaign, as it’s good to keep tabs on all the details for future reference. These lists are especially helpful when identifying ‘non-PR friendly channels’ and most influential channels.

The effects of the social media PR efforts are clearly visible in visitor statistics. Campaigns tend to cause a peak in the number of site visitors, with a sharp decline after a few days the message has been sent to the recipients. This phenomenon can be combated by contacting new channels every week and evening out the exposure a bit more.

All in all, despite the time and effort that go into each campaign, social media PR is well worth it. The work has truly opened my eyes to how different the online world actually is to the ‘meat world’ (=real world).

Source: Yoke

How Marketers Use Market Research – Infographic

We asked marketers in 5 countries to tell us how they use consumer insights to help them in their daily jobs. Here is what they told us and what we discovered.

Source: Visual.ly

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GoDaddy – PR blunder and desperate need to stay in line…

PR in Corporate America – Lots to do and change

AmEx Profit Increases on Record Card Spending – Bloomberg

AmEx Profit Increases on Record Card Spending – Bloomberg.

AmEx does the best marketing in the industry. Their marketing and PR efforts and the intent to help and offer something of value to consumers and businesses is paying off.

Torres is finally doing the right thing.

After months, not to say over a year, Fernando Torres and his management finally do some positive PR for the “poor” Chelsea striker. Torres recently hit the wall again with a century miss last week at United and a red card on Saturday. While clearly playing better and scoring, he seems not to be out of the hole, yet. For the next three league games he won’t be available due to his red card. After that, he can take a new start with all the new energy and strategies.Good luck, Fernando.

http://msn.foxsports.com/foxsoccer/premierleague/story/torres-thanks-chelsea-fans-for-support-092611