Tag Archives: Public Relations

From The BS Generator: The Most Overused Buzzwords In Public Relations 2013 – Infographic

With journalists constantly getting bombarded with story requests, the worst thing you can do is throw away your one chance to impress due to an overuse of buzzwords. Not to fear, mind. The team at Pressat have your back (Jack). Continue reading

Advertisements
Image

Social Media Influencers vs. Brand Advocates – Infographic

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It”

The biggest issue is that we tend to confuse audience with influence. Having a lot of Twitter followers doesn’t give you the power to drive action, it gives you the power to drive awareness. Those are different abilities with unequal degrees of usefulness, just like the power to fly (Superman) is better than the power to swim fast and talk to fish (Aquaman).

The other issue is passion. True influence requires two things: audience and advocacy. Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.

In the original post, I recommend focusing these types of programs first on harnessing the passion of current customers, who make up for in passion what they may lack in audience, and then expand to influencers who bring the audience but perhaps less passion.

Our friends at Zuberance.com (which helps companies activate customer advocates) worked up this infographic that illustrates the differences between influencers and advocates. Feel free to share it, embed it, etc.

Source: Zuberance, Convince & Convert, Jay Bear

Video Content for Public Relations – Emma Dantoft

Marketing Campaign: $12.17 in expenses turn into potential $2,000,000 business opportunity

Marketing can turn into an expensive adventure. That it doesn’t have to be that expensive can be viewed in this example. A soccer fan in a job search wanted to proof his point, and qualifications, and created a marketing and public relations campaign that quickly turned into a business development campaign with potential sales of $2,000,000. That it didn’t turn into sales has to do with the fact that he ran the campaign independently and wasn’t involved with the organization he promoted.

The campaigner informed the organization (a New York City soccer business on the way back into professional soccer) that he is intending to run a marketing and PR campaign. The organization wasn’t opposed to the campaign. While an attached poll went around the world Continue reading