Tag Archives: Resources

Start-Up Marketing Resources: Don’t Spend All Your Money On SEO – Infographic

7-alternatives-to-spending-your-marketing-resources-on-seo_51c08bbe32e67

 

Start-ups should forget SEO and play Lois Lane instead. Here are 7 better ways to spend your marketing resources. A great strategy for enhancing your company’s presence would be to maintain a strong focus on growing the brand’s web presence organically, through links back to your site, mentions in industry-related articles and building relationships with blog editors and journalists. SEO isn’t some magic formula that you can just throw a lot of money at and expect instant results. Continue reading

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CMO’s Feel Unprepared – Infographic

The ‘CMO Insights Survey‘ found that nearly 40% of CMOs feel they lack the right people, tools and resources to meet their objectives, which is 5% lower than when the survey was run a year earlier. Continue reading

58 Digital Media Resources You May Have Missed

While this week marked the beginning of baseball’s World Series, there was another world series of sorts going on — in the tech world. The giants of the computing industry, Microsoft and Apple, competed for holiday shoppers’ attention by releasing a flurry of new products. (Note: There were no tigers in the “tech world series,” only giants.)

In case you were busy with work, play or other, we’ve compiled all the Mashable stories from the previous week that include information about digital products and resources. In addition to the details on new gadgets, with blockbuster movies like Lincoln and The Hobbit on the horizon, we found a must-have app that tells you the best times to use the bathroom during a movie.

As always, the roundup includes the latest social media tutorials, online resources for businesses and enriching digital lifestyle developments. It’s all about the Internet, and we’re breaking it down for your benefit and enjoyment. Here’s what we came up with this week:

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Image courtesy of Flickr, j&tplaman

Source: Mashable.com

Google’s Spring Cleaning program removes AdSense for Feeds and decreases Drive storage – The Next Web

Google’s Spring Cleaning program removes AdSense for Feeds and decreases Drive storage – The Next Web.

As part of its effort to minimize resources while also focusing on products that they feel could improve users’ lives, Google announced that it was continuing its spring cleaning program and shared that it’s going to end a bunch of more features that just haven’t necessarily gained any traction–bringing the total number of features deadpooled at nearly 60 since they started last fall.

You might remember that last year around this time, Google told its users that as technology improves, people change and that as a result, some services were going to be shuttered. Their goal was to help make the user experience much simpler and improve what they called the “overall Google experience”. Past features that have ceased to exist include Aardvark, Desktop, Fast Flip, Google Pack, and many others–many, if not all, were probably not well-known to the masses. A year later, the search engine giant is back at it again, this time taking out services like removing +1 reporting within Webmaster Tools, getting rid of the Google News Badge and Recommended Services, eliminating the option for users to choose backgrounds for Google with Classic Plus, consolidating storage and reducing capacity on Google storage, and eliminating AdSense for Feeds.

While most of the recently deceased services are relatively unknown, a couple probably affect more users than the rest. For one, the discontinuation of AdSense for Feeds will be a bit of a shock to those publishers who had previously made revenue off of their RSS feed. AdSense for Feeds was essentially the monetization feature for FeedBurner and several years ago had replaced Feedburner’s Ad Network soon after it was acquired by Google in 2008–and now that too is being shuttered. This is the latest step in the slow demise of Feedburner–its API feed was taken offline, it no longer has a Twitter account, and it’s Google+ profile no longer exists. If you have your RSS feed distributed through Feedburner, don’t worry about looking for a new service as it doesn’t seem to be going away (yet), but you will not be able to make any money off of your RSS feed–doesn’t matter how popular your feed is. AdSense for Feeds will officially be closed on December 3.

A few months ago, Google rolled out their Drive feature and that it was going to compete against Dropbox. It had some fanfare with it debuting with 5 GB of data, rivaling Dropbox’s free 2 GB of data. This storage was in addition to all the other free storage offered through Google services like Picasa and GMail. Now, with this latest round of spring cleaning, Google Drive’s storage is being combined with Picasa so that you will have a total of 5 GB of storage to be used across both services. However, if you are paying for your service and have a 100 GB storage capacity, then your free storage will be counted towards your total. So while you’re paying for 100 GB, you’re not going to get the free 5 GB added to your total.

None of the soon-to-be sunset features have a standard retirement date, but expect it to happen sometime before the end of the year, if not the next few weeks.

Image Credit: Adam Berry/Getty Images

Source: The Next Web

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Did You Know? Technology Is Depleting The Earth’s Resources – Infographic

Apple sold a record 5 million iPhones the first weekend the phone was on the market. And unlike in the iPhone’s early days, the latest Apple smartphones are not primarily being purchased by first time owners.

But did you ever stop to think about what happens to all those iPhone 3, 3GS, 4 and 4Ss now deemed out of date? While there are many recycling programs available, most smartphones are not efficiently thrown out.

Apple’s iPhones is far from the only culprit — most every smartphone, hard drive, hybrid car, satellite, MRI machine and GPS, along with dozens of other tech gadgets, are made from Rare Earth Elements.

This infographic, created by Vouchercloud takes a look at this troubling technology trend, which is depleting the planet’s supply of Rare Earth Elements.

Source: Mashable.com, Vouchercloud

34 New Digital Media Resources…

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