In today’s retail industry, it is becoming ever more apparent that retailers must be ready to join the mobile revolution. Mobile is becoming increasingly more accessible for the consumer and so should be a retailers first port of call for their marketing efforts.
This infographic gives some insights into stats, facts and mobile customer behavior. Have a look
The infographic identifies key statistics for those looking to expand their business into a foreign market.
Overseas markets offer growth opportunities for online retailers and with the rise in ecommerce wealth of some of the nation’s we have highlighted, it’s no surprise to see brands searching for profits in these markets and doing it successfully.
Source: Search Laboratory
U.S. Online retail sales have hit $1 Trillion in 2012 and are growing fast. By 2017, 10% of retail sales will be made online with 25% of that made over mobile devices.
Have a look at statistics, trends and other developments of online sales in the U.S. and other global regions.
Source: invesp Blog
How big is Amazon? The e-retailer is not just, well, a retailer. From cloud services to the grocery delivery business, the Seattle-based company touches our daily lives in ways beyond Kindles and kitty litter. Bloomberg Businessweek takes a look.
On today’s “Insight & Action,” Adam Johnson looks at luxury versus discount retailing on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
Mark Zandi, chief economist at Moody’s Analytics, and Kristin Bentz, executive director of the PMG Venture Group, talk about the U.S. economy and retail sales. They speak with Tom Keene and Sara Eisen on Bloomberg Television’s “Surveillance.” (Source: Bloomberg)
“ Smartphone Influence Factor “ for Retail in-Store Sales Indeed, a recent released report from Microsoft, “Mobile in the Consumer Journey,” finds that 30% of average consumers use their smartphones to compare prices during shopping for both in-store , a figure that rises to almost 71% among savvy smartphone users , while another report from Deloitte , it mentioned that Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Continue reading
When Return Path released our last mobile study in April 2012, the number emails opened on smartphones was about to overtake opens from both desktop clients and webmail.
Seven months later, our newest study finds that users in the U.S. and Canada largely check email from their phones. We also find that people prefer to open retail emails on their smartphones, while banking emails–perhaps due to mistrust from phishing–are mostly opened from desktop email clients like Outlook.
The key takeaway for marketers? While the best mobile strategy depends largely on your own data, industry and region, your email marketing efforts should be optimized for both mobile and the desktop to ensure maximum campaign ROI.
Click on the image to the right to view the full infographic. You’ll learn:
- The percentage of users in North America, Brazil,
France and Germany that open emails on mobile devices
- The percentage of email opened by industry, such as
retail and banking
- How Apple devices appear to dominate emails opens,
and why this may not be the full story
- If and how often people make purchases using
Source: Return Path, Visual.ly
The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace mobile shopping, their behavior is also fundamentally evolving along with the new technology. In this month’s Visual Trends infographic we take a look at what this mobile revolution means for both customers and retailers and how retailers can prepare.