This infographic shows what works and what not when you approach marketers to sell technology or vendor services.
These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen
Sales Tips: This kind of sales focus turns you into an asset. Provided by Company.com
Return on sales: increase of 42%. Return on equity: increase of 53%. Return on investment capital: increase of 66%. Total sales: $1.3 trillion. Those are indomitable statistics and they all have one thing in common: they’re derived from businesses owned or operated by women.
To say the norms in business have changed would be an understatement. The stats presented above are impressive and they’re surely likely to continue being so. With more women than ever before in the workforce, more women attending college and more women-owned business just killing it—we thought it was high time to provide you with an illustration. Continue reading
Successful small businesses know that incorporating just a few simple practices into your growth strategy can maximize sales opportunities. Identify the right tactics to support your sales and marketing goals. It is well known that a business plan is an essential key to small business success, but where will you layout your sales goals for the year and the strategies and tactics you’ll use to reach them? In your marketing plan, that’s where. If you don’t already have one, use the information in this informative infographic to get your started on identifying all your sales strategies; as well as some helpful tips on what tactics to deploy in order to achieve them.
Hosting a trade show exhibit for your business has numerous advantages. From marketing, social engagement, and branding, building an exhibit can sustain existing customers as well as develop new and loyal ones. Trade shows provide important face-face interaction. It’s no wonder roughly 70% of trade show attendees end up buying one or more products after visiting a booth.
However, if you are attending a trade show you will want to set-up an exhibit that is both appealing to passerby and properly displays your business products. Mapping out how you will create your perfect exhibit as well as what you plan to accomplish at your next trade show will help you and employees maximize your marketing strategies. You may want to have your team select at least three goals, assigning a percentage of importance to each. This will help you learn which products and services should be most visible on the floor. Continue reading
U.S. Online retail sales have hit $1 Trillion in 2012 and are growing fast. By 2017, 10% of retail sales will be made online with 25% of that made over mobile devices.
Have a look at statistics, trends and other developments of online sales in the U.S. and other global regions.
Source: invesp Blog
Content Marketing Infographic: measuring the impact of content across the buying cycle. Is your sales team delivering the right content at the right time? Continue reading