Tag Archives: SEO

SEO Copywriting: 10 Tips That Help Rank Content in 2013

The search engine optimization world keeps on changing but one thing that is always constant is that site owners need content if they want their sites to get ranked. Continue reading

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Low Cost SEO Is Not Enough Anymore – Infographic

The ultimate purpose of a Google search algorithm update is to improve the user’s experience. Google makes over 500 search algorithm changes per year. Its most recent algorithm, Penguin is aiming to decrease search engine ranking of websites that violate Google’s webmaster guidelines by using black-hat SEO techniques. Continue reading

Google Going Crazy Over Content Ranking – Infographic

Here is an info graphic designed by seo-vantage that shows why Google has gone nuts and why their updates are acting in such a controversial manner when carrying out their objectives. This also states the purposes with which the two updates were released and tries to express why they are not so effective as claimed in reality. Continue reading

Ecommerce Link Building Tips 2013 – Infographic

Building successful links pointing to ecommerce sites is one of the most difficult tasks in website building and seo. People still hesitate to link to pages that sell. This infographic gives some valuable tips on how to build links that work.

The social media tip at the end of the graphic is debatable. There is nothing that speaks against selling on social media. In fact, your social media properties are your showroom. If you don’t show and offer what you have, you are losing out on a great opportunity. Continue reading

Search Marketing – What And How Do People Search For

 


There are tons of data sources marketers can use to gather information about peoples’ online search behavior, if you want to get the best data available, you’ve got to do it yourself. That’s why we partnered with SurveyMonkey for a study that gives us actionable insight into search patterns. Continue reading

How Content Marketing + Social Media = Killer SEO – Infographic

 

The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone.Content marketing Continue reading

SEO Beginner: Keyword Research – Infographic

When you’re performing your affordable search engine optimization for the first time, it’s easy to get ahead of yourself. Many people want to jump right into the fun parts like creating content and sharing on social media. When you’re first starting though, there is a crucial step that no company big or small can afford to skip: Continue reading

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Take the time to learn Google+ and engage with your community here. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and SEO in Google.

Visualizing SEO: Search Engine Marketing – Infographic

To market your goods online you initially build a website, but to get that website on the search engines requires the best use of SEO (Search Engine Optimization) techniques. Without SEO your competitors will be stealing precious traffic that you should be getting. To distill it down, it’s a technique to build visibility of your website online, by making sure that search engines recognize your pages, and give them maximum exposure. Continue reading

Marketing: How Important Is SEO? – Infographic

Regardless of age, race, income or gender most of us are using search engines every day. Online business needs search engine traffic to thrive. Proper SEO is essential for getting found online.

Source: Visual.ly

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SEO And Search In Business Gain Importance – Infographic

The search engine optimization industry is advancing. And rapidly, too. As businesses demand greater online visibility and recognition, the value and influence of successful SEO within organizations is expected to reach unprecedented heights.

Source: mavenlink

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The New SEO Rules In A Content Marketing World

The New SEO Rules in a Content Marketing World.

Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers.

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

Not anymore.

Many bloggers and publishers today are seeing traffic from social exceed that from search engines; social sites like Pinterest, for example, are now top traffic sources for some retailers.

Yet, Google still gets 100 billion searches every month, according to Search Engine Watch. Publishers angling for social media traffic would be foolish to ignore search entirely.

How can content marketing organizations remain search-friendly while adhering to best practices in social media?

The New Rules of SEO for Content Marketing

Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way.

  1. Create content that people will have an incentive to share.
  2. Do keyword research, so you don’t waste effort writing about things people don’t care about.
  3. Put all your content on the same domain/subdomain. (e.g. don’t use blog.mysite.com, use mysite.com/blog)
  4. Stand for something, and write about it. People don’t buy what you do, they buy why you do it.
  5. Don’t separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren’t going to last long.

Successful content marketing publications rely heavily on social traffic for timely impressions. They build search rank for their archives almost as a byproduct of good social content. Well-ranked branded publications like RedBull.com adhere to Fishkin’s advice of producing “large amounts of content people find interesting,” combined with “solid UX” and SEO basics: clean URLs and smart markup.

Machiavellian SEO Doesn’t Work Anymore

Just as in traditional journalism, content marketers should never seek to betray or deceive readers, whether through SEO practices or their content. Anything that borders on sneaky or unethical eventually gets filtered out of search engine results, if history is any indication.

“Manipulative techniques like 301’ing old sites, hordes of anchor text rich links, exact match domains, etc. are gone,” Fishkin says. “SEO today is holistic. It demands that you build signals real brands have that, in years past, could be artificially overwhelmed by large quantities of links or other tactics.”

Search engine algorithms constantly improve to defeat what amounts to cheating — sending false signals of real popularity, like link trading schemes. Today’s algorithms even factor sharing into their search rankings, so users can blissfully skip over crappy content.

Syndication and Influencer Content Works

High-growth blogs tend to focus on content distribution — getting their stories and headlines on other blogs or news sites across the web. Done well, this can build honest links to a site, indicating to Google that brands with authority trust a site’s content enough to publish it on their own. Plus, other blogs tend to riff off of popular posts on authority sites, which can solidify search trust.

Additionally, inviting influential writers and publishers to guest post on your site not only encourages traffic, but also boosts social signals when those influencers share your domain with their social media followers.

At the end of the day, good SEO is baked into good content.

Says Fishkin, “Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success.”

Image courtesy of iStockphoto, Ekspansio

The Change Of SEO – Infographic

SEO has now matured and emerged as a fully fledged digital marketing channel. It’s challenge like other marketing channels is to reach and engage with a target audience before optimisation for search engines. This infographic we have put together details both the OLD Vs. NEW approaches to SEO. It demonstrates how SEO is now a multi faceted discipline of digital marketing.

Source: Visual.ly

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Monetize Your Inbound: How Real-Time Marketing Fuels Your Funnel – Infographic

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel… Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel!

Source: Visual.ly, Insightera.com

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WordPress the Emerging Monopoly in CMS – Infographic

By March 2012, with about 72.4 million users for the content management system, the WordPress (WP) grew as the largest of its type on the planet.It provided hosting to more than 50% of the CMS users and more than 45% of the top 100 sites as rated by Technorati use WP services.

The CMS grew by a great rate after the release of the version 3.3 and people seem reluctant to switch to 3.4. On average, the WP receives around 500,000 posts. Out of every 100 domains, 22 in the UK belong to WordPress. WP boasts of 3 million searches worldwide per month and Indonesians are the best promoters and users of the WP services and it ranks 8th in that country.

In a month, on average, around 352 m people view more than 2.5 m pages in an average month. A survey of 18,000 users by Word press foundation found that the median rate of a Word press project to be $50 p/h. Of the 19,000+ plug-ins, SEO tops the list of downloaded with 20% followed by stats and images which account for 11 and 9 percent respectively.

Source: WP Template,