Are you crazy about couponing? You’re not alone! Believe it or not, 80.6% of consumers use coupons on a regular basis.
Yes, it’s true that coupon mania has been on the rise over the last few years; even more so after TLC’s hit reality series, “Extreme Couponing,” aired in 2010. Though pretty apparent by the title, the show chronicles – you guessed it! – extreme shoppers and their coupon-consumed lives. Continue reading
“ Smartphone Influence Factor “ for Retail in-Store Sales Indeed, a recent released report from Microsoft, “Mobile in the Consumer Journey,” finds that 30% of average consumers use their smartphones to compare prices during shopping for both in-store , a figure that rises to almost 71% among savvy smartphone users , while another report from Deloitte , it mentioned that Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Continue reading
Over the past five years, Black Friday has evolved from a single day to snag big sales in U.S. stores into a multi-channel discounting period that begins as early as three weeks before the actual date of the event, which kicks off the Friday after Thanksgiving.
In a survey of 500 shoppers, market research firm Lab42 found that nearly a quarter of American adults plan to start shopping before 3 a.m. on Black Friday. Many retailers, including Target, Macy’s and Kohl’s, plan to open their doors at midnight, and online retailers will be posting deals at midnight as well.
Though many will begin early, 42% of those in the survey said they don’t feel the need to rush, because they think the same deals will be available at a later date. Others — around two-thirds — plan to shop Cyber Monday deals as well, so they won’t be running up their full holiday spending budgets on Black Friday.
On average, shoppers plan to spend more money ($900 vs. $854 last season) and start shopping earlier this year than in years past, according to separate survey data from Google.
Additional findings are displayed in the infographic below.
Big data is changing business. Retailers can now compile and analyze massive, detailed datasets that standard software never could. But big data isn’t just big — it’s young. A poll of marketing, retail and IT professionals conducted by Brick Meets Click found most respondents had only heard of big data within the last three years.
It’s also elusive: No two definitions provided by the respondents were the same, but they agreed on its potential to shake up the industry and change things for the better. Big data works in real time -– covering shoppers’ movements within a store, their preferences and more. This could allow brick-and-mortar stores to compete with online businesses like Amazon that are already rocking personalization.
Check out the infographic to see what else we know, or think we know, about big data, and how it could change the landscape of retail in a big way.
Source: Mashable.com, Brick Meets Click
October 15, 2012 in Business, Infographic, Marketing, Technology
Tagged Brick And Mortar Business, Data, Marketing, Online Business, Preference, Retail Industry, Shoppers