Tag Archives: Shopping

Mobile Behavior: Smartphones Are Everywhere – Infographic

the-mobile-life_524364ea7a940Our Mobile Life Infographic paints an insightful picture about us. Our culture, our behavior, what’s important to us, and how we spend our time and money. There is a ton of interesting information about how people use their smartphones, so we decided to have a little fun. We took some of the more interesting stats from leading mobile industry researchers and Splick-it user data and laid it out in a highly visual way to showcase how people use their mobile phones in their everyday life. Enjoy!

Source: splickit

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Smartphones: Do You Care About Privacy? – Infographic

In today’s world of smartphones, usage is extensive. All sorts of smartphones are being used for about everything from banking to tasking, socializing, shopping and everything a smartphone user can think of! What about privacy and security? Continue reading

What Women Want When Shopping For Apparel & Shoes – Infographic

Swirl’s independent study of 1,000 women shoppers, titled “What Women Want When Apparel Shopping,” found that retailers should focus their mobile strategies more on enhancing the in-store shopping experience – where 76 percent of women prefer to shop – than enabling online sales transactions on mobile phones. The study also revealed that women are willing to share personal information with retailers as long as they receive value in return. Continue reading

China’s Internet is a Giant Shopping Mall – Infographic

China will bring huge opportunities for UK businesses as online shopping continues to grow at a rapid rate. Chinese consumers in 2013 are expected to spend £177 billion shopping online, surpassing all other countries, including the UK, US and Western Europe. Continue reading
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Social Media, Mobile, Marketing, Email, Shopping, Internet, Traditional Marketing, Mobile Is Leading The Email Revolution – Infographic Guide To International Market Entry And Expansion – Infographic Mobile Web Traffic Has Quadrupled: Mobile Moms Are Shopping More Than Ever – Infographic We Can Only … Continue reading

Mobile Web Traffic Has Quadrupled: Mobile Moms Are Shopping More Than Ever – Infographic

Mobile Traffic Quadrupled In Last Two Years (Walker Sands Communications)
Walker Sands, a public relations and digital marketing agency, released a study that found 23 percent of total website visits in December 2012 were derived from mobile devices, an 84 percent increase over December 2011, and a 283 percent increase over January 2011.

The study also examined Web traffic by operating system and device, finding Apple iOS holds a majority of mobile traffic at 52 percent, with Android OS at 43 percent of traffic. An increase in iPhone and iPad traffic contributes to a significant 5 percent gain in mobile traffic share, stretching the Apple iOS lead over Android OS to nine percent. Apple iOS devices led Android OS in mobile traffic by one percent at the end of 2011.

The study also found that although actual traffic from Apple’s iPad grew 140 percent from the end of 2011 to the end of 2012, its market share of mobile traffic increased a mere 1 percent despite excitement over the arrival of the iPad Mini and growing tablet ownership.

A Low Priced iPhone Awaits (WSJ)
Apple is working on a lower-end iPhone, according to people briefed on the matter, a big shift in corporate strategy as its supremacy in smartphones has slipped to Samsung and other Android hardware makers. The cheaper phone could resemble the standard iPhone, with a different, less-expensive body. One possibility under consideration is lowering the cost of the device by using a different shell made of polycarbonate plastic while many other parts could remain the same or be recycled from older iPhone models. Apple now faces greater pressure to make the iPhone more affordable. An onslaught of lower cost rivals powered by the Android operating system is eroding Apple’s market share. Henry Blodget at Business Insider thinks it’s a great idea for Apple, despite the impact to profit margin.

Verizon Activated Record Number Of Smartphones In Q4 (Mashable)
Verizon expects to have activated nearly 10 million smartphones in the fourth quarter, making this its strongest quarter yet for smartphone sales. The company revealed in an SEC filing that it expects smartphone activations to total 9.8 million for the quarter thanks in part to a “higher mix of Apple smartphones.” The announcement comes one day after AT&T said it sold a record 10 million smartphones in the quarter. It’s likely that sales for both carriers were helped by the launch of the iPhone 5, which was released in September. More details will likely come out when the companies release their quarterly earnings reports later this month. Verizon is scheduled to report its fourth-quarter earnings on January 22 and AT&T is scheduled to report its earnings on January 24.

Are Tablets Really A Threat To Laptops? (PC World)
This is it: 2013 is the year that tablets surpass notebooks in sales and assume their rightful place atop the mobile computing gadget throne. NPD DisplaySearch released new data this week projecting that more tablets will ship in 2013 than notebook PCs. “Tablet PC shipments are expected to reach more than 240 million units worldwide in 2013, easily exceeding the 207 million notebook PCs that are projected to ship,” said a DisplaySearch blog post.

But that’s not the whole picture. It’s more accurate to say that cheap tablets will beat netbooks. That is really the crux of the data. Overall, the data lumps cheap, economy netbooks in with real notebooks that provide the power of a full desktop PC on the go. It also mashes together bargain basement tablets with larger, more capable tablets that cost more. Global consumers may prefer portable inexpensive tablets as a more versatile alternative to a no-frills laptop. But there are still plenty of things that can be done better on a PC.

What Mobile Will Do To Your Sales In 2013 (Tim Peter)
Retail sales currently run around $1 trillion in the U.S. each quarter (adjusted for seasonality). E-commerce accounts for roughly 5-6 percent of that total (with some strong variation by category) and grows about 12-15 percent each year. Of that total, maybe 40 percent of all retail purchases were researched and influenced online prior to the purchase. The social, local, mobile Web creates transparency. Even more importantly, it lets them know exactly at the moment when they’re ready to buy. Do a good job of exposing your value through a compelling brand story and watch your sales skyrocket.

Facebook’s Mobile Ads Are Gambling With User Patience (TNW)
It’s no secret that monetizing mobile usage is crucial to Facebook’s future. It seems that the company is already doing well in this regard, despite only having started to seriously dive into mobile advertising last year. However, whenever I open up my Facebook app at the moment, I’m reminded that the company still has a long way to go. I’m bombarded with useless ads that take up the whole screen. In Facebook’s defense, this isn’t strictly its fault. Advertisers can use the tools it provides to specify the ages, genders, locations, likes and interests of the people they target. The problem comes when advertisers use those tools badly and ads are targeted poorly. The company needs to make sure that those ads are serving its advertisers and users, alike, effectively. Tacky gambling ads just don’t make Facebook feel like a place I want to spend time in.

Preparing For The Global, Mobile Web (Internet Evolution)
Where will growth come from in 2013? The new spike in Internet traffic will come from global, mobile sources, not the U.S. This makes sense. The emerging world is just getting access to the Internet. Meanwhile, mobile devices do not require the costly cable lines and infrastructure of the more traditional services. According to KPCB research, global mobile traffic was 4 percent of Internet traffic in December 2010, and reached 10 percent in May 2012. That’s about a half a percentage point a month. Mature Web properties that want to improve profits can only do it one way: by catching the wave of that international growth. That means that our money-making processes, ads and checkout need to run in a mobile environment and need international support. I think it’s time to test your website for internationalization.

Moms’ Mobile Shopping Skyrocketed in 2012 (Mashable)
Although moms may regulate cellphone use for their kids, they definitely love spending one-on-one time with their own smartphones. An infographic from pregnancy app BabyBump shows that 93 percent of moms spent more time shopping on their cellphone in 2012 than in 2011, while 34 percent did more than half their shopping from their mobile device last year. When it comes to what they bought, moms relied heavily on input and recommendations from other moms (58 percent).

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2012 Holiday Shopping Season-To-Date – Infographic

Chase Paymentech aggregates payment processing data from 50 of their largest e-commerce merchants. This isn’t survey or polling data, it’s real, live purchasing data from US e-commerce merchants, providing the daily percentage of growth, year over year, in dollar sales and transaction counts.

Source: Chase Paymentech (PDF), Visual.ly

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Why You Should Use Pinterest For Your Holiday Promotions – Infographic

Statistics about Pinterest growth and usage for the Holidays, and how to integrate Pinterest into your holiday marketing strategy.

Source: Gryffin, Visual.ly

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Mobile Shopping: Local Search And In-Store Shopping – Infographic

Shoppers are increasingly turning to the web, according to comScore’s 5th Annual Local Search Usage Study. While this may not be a revolutionary finding in 2012, the study did make a surprising discovery: shoppers, especially those equipped with mobile devices, are actually utilizing local search and not merely purchasing online. That’s right; shoppers are seeking to buy in-store, locally. This means it is vital for small retailers to appear in local search. Find out just how important this is to consumers and businesses.

Source: Visual.ly

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The Mobile Revolution Is Changing Retail And Consumer Behavior – Infographic

The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace mobile shopping, their behavior is also fundamentally evolving along with the new technology. In this month’s Visual Trends infographic we take a look at what this mobile revolution means for both customers and retailers and how retailers can prepare.

Source: Visual.ly

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Shopping Habits: Digital And Traditional Shopping Behavior – Infographic

Do you have an addiction for saving money with coupon codes and online coupons? Does your addiction motivate you to find and sort through all the newspaper and mailbox coupons that you can get your hands on? You are a coupon clipper. You save to live and live to save. It’s what you do.

Alright, coupon clipper, you are recognized and respected. Now, put those scissors down for a second and ask yourself, “Is there a better way to save?” Maybe you could change and use a more virtual coupon approach? Use this fun infographic to assess your techno-savvy and determine if, as a modern consumer, you could be utilizing other avenues to save. Scroll through this graphic to reassess and revamp your coupon clipping approach. You’ve got money to save.

Source: Valpak.com

How Women Use Pinterest For Holiday Shopping – Infographic

SheSpeaks and Lippe Taylor team up to launch survey of over 3,000 women on buying behavior and holiday shopping trends.

Source: Visual.ly

Holiday Gift Budgets: Men vs. Women And Budgets By Age

We recently asked our users how their gift spending might change this holiday season, and not surprisingly, the state of the economy seems to be having an effect on gift budgets. See how the answers differ by gender and age.

Source: Payscale.com

Mobile Shopping: 9 Out Of 10 Tablet Shoppers Did It From An iPad – Infographic

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.

Meanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the Amazon Kindle Fire (2.4%) and the Samsung Galaxy (1.8%). Consumers also tapped away on smartphones to get shopping deals. About 8.7% of mobile traffic came from the iPhone and 5.5% came from Android devices.

In-store shopping was also complimented with the use of mobile phones (58%) to scour the web for the best deals. Overall, mobile traffic to retail sites grew more than 67%.

Social media sites such as Facebook, Twitter and LinkedIn also connected shoppers with retail sites, but those referrals only generated about 0.34% of all online sales during Black Friday — a 35% drop from 2011.

For a full look at how shoppers shopped on Black Friday, check out the infographic below.

Source: Mashable.com

Click the graphic to enlarge.

The Cost Of Poor Web Performance – Infographic

The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and failure.

Research shows that most expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience.

In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually.

Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

Source: Mashable.com