Tag Archives: Skills

Modern Marketing: Science Or Art? – Infographic

the-modern-day-marketer_5268034448a7eThe modern day marketer has to have an expansive toolkit of knowledge these days. No longer are the times when an agency could get by with an organized account person and a witty copywriter. Nowadays, an agency needs a Swiss Army knife of people with a plethora of skills.

We illustrated the data from a survey by Jeff Rummer for Eloqua Experience 2013 to show what today’s modern marketing team is and the skills they need. Do you agree with the results? What kind of Modern Marketer are you?

Source: Lemonly

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Brush Up On Your Social Media Marketing Skills – Infographic

the-worlds-greatest-social-media-marketer_520ba9c09caa7

 

How do you become the world’s greatest social media marketer? Develop this set of skills and take advantage of their super powers.

This infographic is quite useful to brush up on skills and knowledge for marketers. There is a lot to pull from. Have a look!

Source: Feldman Creative

Career Change: Every Skill And Experience is Transferable – Connect The Dots

PrintEver had the idea, need or felt the force of changing your career? Most people have, but can’t find the right time, and courage, to jump ship and make the switch to something different. Sad.

In today’s competitive job market we all have been told “be an expert in what you do” and don’t ruin your career with patchwork. Patchwork in the sense of doing too much or having worked to many different jobs and industries. The common opinion with companies, recruiters, HR and other folks involved in hiring is, you can’t be good in all of it. They claim they need experts. The result of such practices you can find in the quote below.

“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have”.
-Steve Jobs- Continue reading

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Post-financial crisis, investment banks are looking for employees with softer skills, like client empathy: http://t.co/8lfqFmp59z — Financial Times (@FT) June 24, 2013