Tag Archives: Social Enterprise

Social Media For Social Good: Recent Trends Towards Charity – Infographic

social-media-for-social-good_525c44e98fbb2According to a recent survey, 83 percent of Americans want brands to support causes. In the same survey, it was found that 41 percent of people bought a product from a company because they knew the company was associated with a cause.

As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed. With online charity giving steadily rising, along with the ever-increasing popularity of social media sites like Facebook, Twitter, Tumblr, YouTube, and more, it’s not hard to find a number of recent examples of social enterprises that are effectively using social media to aid in their efforts.

This infographic highlights a few of these examples, and offers more supporting research for companies who are considering moving toward the ‘social enterprise’ business model.

Source: Bluehost

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An Enterprising Look At Social And Business – Infographic

Once there was just “Social”, which, by its nature, implied “marketing” But now, as Social has grown more established and complex, it’s branching out into a variety of growth areas including, Social Marketing, Social Business, Social Enterprise and Social Brand. How are these facets of social media unfolding and where are each focused in their growth? To find out, we partnered with Netbase to take at look at Social conversations during 2012. Which approach is taking the lead? What we found was a split electorate. Different camps appear to use different phrases and none yet clearly dominates. Perhaps that’s why Salesforce recently decided it didn’t need to trademark Social Enterprise, after all.

Source: Pivot Conference