Tag Archives: Sports

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Marketing Super Charged – How Red Bull Turns Daredevils Into $6.2B

Energy drink company Red Bull has been making a name for itself in recent years with an innovative and eclectic marketing strategy that goes far beyond traditional advertising methods. They’ve taken the world championship 3 years in a row with their Formula 1 racing team, thrown a daredevil into space from 24 miles up, and pumped out thousands of high-adrenaline videos on their popular YouTube channel. Take a look at some surprising facts and amazing stunt footage from the company whose logo seems to be associated with just about every “extreme” pursuit today. (Source: Bloomberg)

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IMG’s Mega-Money Empire: More Than Gisele

Sports and modeling agency giant IMG is about to be up for sale. While most of us know it for just that, its lucrative sports and modeling contracts, IMG’s big money maker is actually college sports. Bloomberg’s Cristina Alesci breaks down how the media conglomerate makes it dough.

Sports Fans And Digital Media – Infographic

With the fecundity of digital media such as social networks, online content sites and web video, 2012 is a terrific time to be a sports fan. Content abounds, highlights proliferate and there’s never a shortage of takes, opinion or commentary — sensible or otherwise.

No matter our sport of preference, Twitter, smartphones and other products of the digital age play a larger role than ever when it comes to consuming and following the games we love. We all know our own personal digital routines, but how do sports fans as a whole interact with digital and social media? How many are hardcore, and how many just follow along casually? Where do they go for news and updates?

Burst Media recently took a survey to find out and the results are displayed in the infographic below. The findings are based on a pretty small sample size of about 530 fans, so should be taken with a healthy dose of salt. Nonetheless, this is some interesting food for thought.

According to Burst’s survey results, fans between the ages of 18 and 35 use social media to follow teams and players more than to actually comment on news or share links and other content. Both men and women said they go online for sports content a few times per week, although more than one in 10 men do so several times per day. More than half of serious fans, meanwhile, use tablets or smartphones to supplement their experience while watching sports on TV.

For more findings, check out the full infographic below. Then, in the comments, let us know how it compares to your own digital sports consumption experiences and observations.

Source: Mashable.com

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Most Sponsorable Players Of The U.S. Open – Infographic

The U.S. Open is among the most high-profile events in tennis. It’s a big deal for players who are looking not only for a major championship — but also to improve endorsement potential.

While nothing can replace the marketability of competitive success, athletes’ social media profiles are more relevant than ever.

So which U.S. Open stars are most attractive? SponsorHub thinks it has the answer. The company uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers.

SponsorHub’s findings: Roger Federer doubles as the top-ranked player in men’s tennis and the sport’s most marketable star. Serena Williams is just the fourth-ranked female tennis player in the world, according to the WTA, but is actually the most sponsorable. The full top 10 list of most-sponsorable tennis players is an even split with five men and five women.

Athletes are no longer the only ones whose social influence can lead to brand partnerships. Evian water brought three popular Instagram users to the U.S. Open, paying them to shoot and post behind-the-scenes photos to the brand account for a day.

SponsorHub recently applied this same formula to rank Olympic athletes.

Source: Mashable.com, SponsorHub

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Which Olympic Event is Going To Win On Social Media – Infographic

Buzz surrounding the Olympics continues as fans gear up for the most social and digital game ever — but what exactly are they talking about?

Your Twitter feeds have likely been filled with common terms like “London,” “gold,” “torch,” or “athletes,” among other sporty words. According to Networked Insights, who created the infographic below, most of the chatter is coming from the greater New York City area.

Out of all the sports in the summer Olympics, basketball received the gold medal for being the most discussed online.

Do any of these stats surprise you? What sport are you most excited about? Let us know in the comments below.

Source: Mashable.com, networked insights

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Social TV Highlights 2011-2012 – Infographic


With the 2011-2012 TV season behind us, networks are not only looking into ratings to gauge success, they’re also diving into social TV statistics. Which series reigned supreme with the social media-wielding viewers?

Fox generated the most comments on Facebook and Twitter from September to May for primetime series programming and all series programming, with American Idol, Glee and The X Factor leading the charge online.

“Fox is clearly a leader in social TV,” Bluefin spokeswoman April Conyers told Mashable. “But it’s also interesting to note that when you expand beyond series-only to include sports and special events, CBS jumps to the top.”

CBS ranked number one when accessing all show types and non-primetime/primetime data, propelled by the Grammy Awards, March Madness and NFL broadcasts.

What were the shows doing to attract comments? NBC’s The Voice, for example, employed an impressive social media blitz, using more than 160 social profiles for judges, contestants and show personalities, including one for judge Cee Lo Green’s cat, Purrfect. The Voice also introduced voting via a slick Facebook Timeline app.

The result for The Voice season two: 145 worldwide Twitter trending topics, 13% rise for online’s vote share and 38% jump in votes per unique user, NBC told Mashable.

The infographic below from Bluefin Labs details the most social days, moments, premieres, finales, series, broadcast networks and cable networks.

“This was the first full TV season with social TV measurement, so this data serves as a benchmark for future seasons,” Conyers says. “People will be interested in tracking the growth and adoption of social TV. Having this season’s data all in one place is a useful reference.”

Sources: Mashable.com, Bluefin Labs,

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How Social Media is Changing Sports – Infographic

 

Mashable, 04/27/2012

Depression in sports…