Tag Archives: Superman

Video

Super Placement – ‘Man of Steel’: Most Product Placements Ever

“Man of Steel,” the new Superman movie, set a record before even one ticket was sold: It had the most promotional tie-ins ever, with more than 100 companies paying around $160 million to get close to the man in blue. Bloomberg’s Rachel Crane reports.

Video

Man Of Steel – Superman at 75 Adds to Mythology

Dan Didio and Jim Lee, co-publishers at DC Entertainment discuss the history and evolution of the Superman character as the latest film in the series “Man of Steel” opens nationwide today. They speak on Bloomberg Television’s “In The Loop.”

Man Of Steel – Teaser Trailer