Tag Archives: Technology

Selling To Marketers: Tips And Best Practices – Infographic

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This infographic shows what works and what not when you approach marketers to sell technology or vendor services.

These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen

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How Would U.S. Government Shutdown Impact Tech?

Megan Hughes updates the latest news on the Senate vote fund the government. She speaks on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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How Your Computer Gets Hacked In Under A Minute

With just a few clicks, hackers can access all of your online information and stay in your system for years. Bloomberg’s Megan Huges talks to the experts to show you how it’s done. (Source: Bloomberg)

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Getting to Know You: How Google Is Changing Search

Google is undergoing a major long-term overhaul of its search engine, making it more personal and more conversational. Bloomberg West’s Jon Erlichman went inside Google and talked with Search Czar Ben Gomes about how his team is making this all happen. (Source: Bloomberg)

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Connected World: Buy the Bullets

As the world becomes more connected, Chris Versace, Real Money Pro Contributor, says the component makers are the winning trade.

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Battle For Your Living Room Is Only Getting Hotter

With the growing array of new TV experiences from tech giants like Apple and Intel, will consumers still want to pay for the big bundles of channels that cable companies currently offer? Bloomberg’s Jon Erlichman gives us a glimpse of the future of television. (Source: Bloomberg)

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Funding NYC Tech Startups

First Round Capital’s Chris Fralic discusses New York City startup trends. He speaks with Deirdre Bolton on Bloomberg Television’s “Money Moves.” (Source: Bloomberg)

Transforming Retail: Digital Technology And Consumer Expectations – Infographic

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Social Media And Tech Are Changing The Game

The demand for retailers to step up their game is more apparent than ever. Consumers are shifting the retail landscape and innovating with technology to engage the tech savvy shopper is a must.

Source: Hubba

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Tech’s Weak Revenues Bring Top Line Concerns

In today’s “This Matters Now,” Gina Martin Adams, senior equity strategist at Wells Fargo Securities, talks with Tom Keene about sluggish revenues at tech companies and how it is impacting the U.S. economy. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”

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YouTube Offers Creators Free Use Of Production Facility

YouTube has opened the doors at its production center in Los Angeles, allowing partners to use their sound stages, video editing equipment, and professional cameras. CNET’s Sumi Das gets a tour of YouTube Space LA and explains what YouTube stands to gain.

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It’s time to change the way we approach healthcare and fitness. According to the Centers for Disease Control, four out of five U.S. adults do not meet guidelines for healthy physical activity. Research by the Center for Medicare and Medicaid … Continue reading

Entertainment Goes Global – Infographic

Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Continue reading

Who’s Driving Apple’s Success, Lawyers or Tech?

In today’s “Morning Must Read,” Bloomberg’s Scarlet Fu recaps the op-ed pieces and analyst notes providing insight behind today’s headlines. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”

How Users Interact with Mobile Marketing Campaigns – Infographic

Mobile marketing is everywhere. The ability to run a promotion that people can interact with immediately using their mobile phone – instead of having to use their home computer – is driving a TON of conversions. But most businesses aren’t doing it right! Continue reading

Inside Google’s Top-Secret Research Lab

Bloomberg’s Brad Stone takes us inside Google’s secretive research lab, Google X. He speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)